Diversity Audit

Starbucks was bought out by current CEO Howard Schultz in 1987. Since then, Andrew Harrer (2012) reports the company has grown to operate over “17,244 stores worldwide” (para. 1). Fortune (n.d.) reports in its yearly 100 Best Companies to Work for that Starbucks employs “some 95,000 employees”. From only a handful of stores in 1987 to a billion dollar franchise today, the success of Starbucks is due in great deal to their corporate culture, specifically how employees, or as Starbucks calls them, partners are treated. Joseph Michelli (2007) echoes this sentiment, “A great cup of coffee is only part of the Starbucks success equation” (p. 767).

Diversity has become a major part of society in the past decade and organizations have continued to adapt to our changing world. One way that organizations provide support for human and world differences is by creating a diversity mission statements that support the company’s actions. Diversity mission statements for corporations compared to non-profit organizations are more similar than I expected since. Verizon Wireless is the corporation I chose to research due to their current market share and success of the company. Verizon (2017) stated in their diversity statement how important and vital their employee differences have contributed to their success. According to Verizon (2017), 59% is their current workforce diversity and over half of

It’s no surprise, that Starbucks has been one of the most successful businesses in the world. Since 1971, Starbucks has managed to expand beyond 50 states and 6 continents opening over 22,000 stores worldwide. Starbucks has been an exemplary business championing social justice topics such as LGBT rights and immigration. Each Starbucks store provides an elegant and friendly environment where people of all walks of life come to enjoy a cup of coffee and enjoy the company. However, while CEO, Howard Schultz has been adamant about inclusion and diversity, Latinos and African Americans are still lagging behind Whites as Starbucks consumers. In 2014, the population of Latinos in the United States was 55.3 million and by 2060, it is expected that could grow to 119 million. The Latino population has a purchasing power of $1 trillion and is soon to surpass millennials as the largest group with buying power (Catering to

Managers of the company believed that the integrated operating model maintained by the company will deliver significant benefits in respect of many performance evaluation criteria, like employee management, environmental issues and financial viability. UPS defines itself as the first delivery service company that has the ability to synchronize the flow of goods, information and funds into a single integrated form of service. Managers and employees at UPS have worked hard to build the scale, the infrastructure, the financial foundation and the specific expertise to give birth to such synchronized form of service (‘Overview’, 2007).

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

According to the text, diversity audits should be conduct by a selected department or a third party company. The reason why selected department or third party should conduct diversity audits is because it is important to secure the information. If the information that was collected during a diversity audit was made available to everyone , this can put the organization or company at risk of a discrimination lawsuit. Another reason why it is important to appointed department or third party company is that the company is protect by attorney and client clause.

From what I have learned in this class, five challenges that cooperate and executive level leadership may come across, as it relates to diversity policy and procedures in an organization include, obtaining proper information on incorporating these diversity policies and procedures in the business, effectively passing on this information to employees and colleagues to ensure proper execution, and figuring out ways in which these policies and procedures can be used to make the organisation more profitable and productive. Two more challenges that they may face include building methods to handle cases when there are issues relating to diversity in the organization and also employing methods to prevent reoccurrence of any form of anti-discriminatory

Their keys of successful are the case for PEPSICO. The Black Enterprise magazine has shown that PEPSI are the “40 Best Company for Diversity” at last year of their initiatives to create diversity in their workplace. In this such a big company, there have a large amount of employees that are 297,000 people and include 107,000 in US PEPSICO provides employees their health and financial wellness as their

DiversityBusiness.com currently ranks Walmart as the "#1 company for providing business opportunities to diverse business owners throughout the United States". There were over 1,300,000 companies ranked. When asked about their process for success, DiversityInc was told, "We look at the pipeline of management. Women, women from traditionally underrepresented groups, men from traditionally represented groups and total people from traditionally underrepresented groups are some of the typical diversity metrics. We look at turnover. I am always very interested in women turnover compared with men, and also minority compared to non-minority, to see how we are

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

business model may seem, there is plenty of hard work invested and financial risks taken to grow

While Apple’s products are innovative, their 2014 workforce did not exhibit the diversity they claim to support. According to their 2014 workforce demographics survey, Apple reported that 70% of its U.S. employees were male and 55% were white (Chowdhry, 2014). These figures show that supporting diversity and inclusion, in theory, does not necessarily translate into actual behaviors. However, Apple’s CEO Tim Cook was not satisfied with these demographics (Chowdhry, 2014) and as continuation of their diversity initiative, they have taken steps to increase the diversity they claim to embrace to include updating their charter to increase minority representation on their board of directors (Chowdhry, 2014). While their 2015 workplace figures are relatively the same (69% male/54% white) (Inclusion & Diversity, 2015), the fact that Apple’s leaders recognize their shortcomings and are increasing their recruitment and hiring of minority employees (Inclusion & Diversity, 2015), in addition to donating $50 million in a multi-year initiative to increase minority representation in the technology industry (Lev-Ram, 2015), proves that Apple is truly trying to practice what they

When Howard Shultz and founders Gordon Bowker, Jerry Baldwin, and Zey Siegl founded the quintessential Starbucks Coffee powerhouse, they had a vision in mind; their vision was to inspire and nurture the human spirit. In a recent partnership with USA today, Starbucks has joined together to raise awareness on the topic of Race, with their “Race Together” campaign. The campaign is meant to encourage Starbucks customers and employees to stand up and discuss racial diversity. We tread water on the topic of racial inequality; it’s time we get comfortable about an uncomfortable situation. The “Race Together” campaign is intended to be a conversation starter among strangers, a way to bring strangers together and a step towards uniting a nation and solving racial issues as one. http://www.usatoday.com/story/money/2015/03/16/starbucks-fast-food-restaurants-race-relations-usa-today/24851991/

Diversity in workforce “include, but are not limited to: age, ethnicity, ancestry, gender, physical abilities/qualities, race, sexual orientation, educational background, geographic location, income, marital status, military experience, religious beliefs, parental status, and work experience”(Thomas 1992). Diversity in the workforce is initially perceived as a response toward the increasing diversity of the consumers in the market (Agocs & Burr, 1996). From there, it has been observed that capitalizing on existing differences among the employees provide benefits to the organization. Diversity in workforce fosters and encourages

Starbucks should look carefully into the areas around Latino and African American areas to better serve these communities. If Starbucks wants to continue winning the coffee war, they should pay close attention to these underrepresented groups. Latino population growth combined with their large consumption of coffee is precise for increasing profits. This recommendation correlates to strength 1 and 4 in the Internal Factor Evaluation Matrix. The range of Starbucks benefits from education, healthcare, and participation in stock can greatly serve young African American/ Black and Latino youth with the possibility to expand their knowledge and opportunities at a young age. Starbucks commitment to diversity and inclusion makes is a perfect catalyst