Diversity at Coca Cola

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

Coca Cola is a large company that has been around since 1886. They are primarily marketing and selling one product; beverages. They have a 63.9% gross profit margin for 2009 and show reasonably good ratios indicating stability. For the 46th consecutive year dividend shave risen. About 74% of their net operating revenue comes from operations outside of the U.S .PepsiCo, Inc. is also a large company that has been around since 1898. They are also a leader in the beverage market but have diversified into another area; snacks. Well known snack such as Lay’s, Doritos, Frito-Lay, Rold Gold, Cracker Jack, Quaker Oatmeal, Aunt Jemima, and Rice-A-Roni just to mention a few leading brand names. The

The brands of The Coca Cola Company represent some of the most popular beverage brands in the world. Coca cola is one of the best selling soft drink product on the market. It is sold in hundreds of countries around the world.

In order to fix a problem, one must address that there is a problem, which is what this task force has done by providing briefings and pay discrimination events to educate and equip the work force in order to address and remedy

Coca-Cola has been a public company since 1919. It trades its shares on the New York stock exchange and it is owned by thousands of shareholders and investors around the world. Coca cola is a global brand and it has a massive presence, Coca cola product consumption reached 1.7 billion per day in 2011. This figure was 3.1 percent of the world’s entire beverage consumption for that year. Coca cola revenue as of 2015 was $44.294 billion and in the same year 2015 its net income was $87.351 billion

Coca Cola one of the major producers, supplier, and vendor of the soft drink industry sells a variety of up to 35,000 different products ranging from their regular soft drinks, to clothing, and collectable toys. Coca Cola sells four of the five top selling soft drink beverages, which are Diet Coke, Sprite, Fanta, and of course, Coca Cola. The Coca Cola company also sell water, juices, and sport drinks.

The question is, to what extent has economic inequality between races in the US improved today? In one study that was done in 2003, the researchers Bertrand and Mullainathan identified job openings using local help wanted ads. They then sent in equally appealing resumes to companies' ads with traditionally white or African-American sounding names. The researchers found that the resumes that had traditionally white names received a fifty percent higher callback rate than those with traditionally African-American names (Bertrand & Mullainathan 991). Currently, less than five percent of the white population in America is unemployed, but almost ten percent of African-Americans in the US are considered unemployed (Bureau of Labor Statistics).

The Coca cola company, found in 1886, was first created by an Atlanta pharmacist Dr. John S. Pemberton who started his coca cola selling with syrup. In 1899, the Coca-Cola Company began to produce bottling in the United States and bottling business for Coca-Cola develop across the ocean in 1906. Based on Interbrand’s study of best global brand in 2011, Coca-Cola was the world’s most valuable brand.(1) For now though, Coca-Cola is the world’s greatest brand and the biggest-selling in soft drink in history as well.

I think it’s pretty common for people to picture a Caucasian male with a suit and briefcase when picturing someone with some high end cooperate job. We used to be able to blame this on the fact that many different races weren’t getting the same level of education. In these days, with everyone getting equal opportunities in education and more diversity in higher educational institutes, there should be no reason that races aren’t represented more equally when it comes to white collar jobs. Many studies have shown that more diverse economies make for much stronger ones. When businesses can accept the nation’s ever changing demographics, they obtain a more diverse and inclusive workforce which benefits them economically.

According to the U.S. Census Survey of 2000, 35.6% of white men and 44.6% of Asian men were employed in managerial, professional, and related occupations, compared with 25.2% of black men and just 18% of Hispanic men. People could end up in a different occupation because of discrimination. Instead of looking at people’s credentials, such as education and experiences, employers look at skin color. For example, the vice president position has been held by a white male for as long as the company’s been open. It will take some time before they hire a minority in the position because the hiring personnel feels more comfortable hiring someone that is like the other people that held the position.

These types of roles have oftentimes crept into the workplace and hindered many females no matter their racial identity or position held (Caleo, 2016) from excelling up the corporate ladder due to men see them as the more docile counterpart and unable to cope with the rigorous demands of business (Roberson & Stevens, 2006). Organizational justice in the workplace is “employees’ perception of how fair or unfairly they are treated” (Caleo, 2016) which can negatively or positively influence work performance (Lussier & Achua, 2015). It has been plainly documented that women in history have been unfairly treated in the United States (Berdahl & Moore, 2006), but if you are a minority (i.e. Black, Latina, Asian) female based on previous research your perception of unfair treatment is increased solely due to race (Epstein, 1973) which is called “Double Jeopardy” (Epstein, 1973). For example, studies have demonstrated how females and in particularly female minorities (i.e. Black, Latina) have suffered sexual harassment and ethnic harassment at the hands of men (Berdahl & Moore, 2006). This minority group of women are reported to earn the lowest wages and least

So putting more people of color on the sales floor, and in executive positions, is really a no-brainer in any company”. Customers that can relate to representatives are more inclined to do business with that particular company. To give an example, Toyota works to find highly capable minority employees by going outside of the automobile industry to get someone who is energetic and shows potential in becoming an automobile dealer. After they find the right person, Toyota then puts that person through a lot of training, giving them the tools and resources they need to become successful in the industry (Prenhall.com). Toyota’s ability to look for personal traits instead of a person’s years of experience in the field has given them the reputation of being minority friendly. This has potentially given them an advantage over other automakers, also giving them the potential to out-perform Wall Street. As the business environments continue to increase in the level of globalization, companies find it rewarding to continue to invest in the development and expansion of their own diverse teams. They do this by following the guidelines and strategies outlined by Daniels earlier. The more a company reaches out to the minority communities, the more recognition the company gains; also earning them a top-notch reputation by consumers. Another benefit of

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

“Coca-Cola brands are available to consumers throughout the world. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. They continue to focus on continuous operating improvements, and they are ever changing to meet market demands. Pepsi Co satisfies the needs of its customers with the wide variety of products offered. They also have the different type of beverage or snack and its brands can substitute for each other. Coco-Cola and Pepsi Co is known as the top 100 most valuable brands in the world.