Diversity at Disney

5774 WordsMar 7, 201324 Pages
1 Disney Disney 2 For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today 's global corporation, Disney continues to proudly provide quality entertainment for every member of the family, across America and around the world. The company is diversified, focusing on its mass media headquartered in Burbank, California (Iger, 2012). In terms of revenue, it is the largest media conglomerate in the world (Silkos, 2009). Founded on October 16, 1923, by the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in…show more content…
The gold medal as IDEAL Employer for diversity MBA and undergraduate students goes to Google, followed by Walt Disney, Goldman Sachs and McKinsey (Universum, 2012). Disney, which prior to 2005 had always been at the top of the list, has regained a leading position thanks to its massive recruiting efforts and its strong consumer brand. Disney has a variety of diversity-training programs, including programs on generational communications, creating an inclusive environment, disability awareness and inclusion leadership training. Disney works to accommodate guests with disabilities by training cast members, making the latest technology available for visitors, and constantly reviewing policies and procedures that govern park operations. In addition, visitors with disabilities can plan their Disney outing by reviewing a copy of the resort 's Guidebook for Guests with Disabilities (Disney Hollywood Studios, 2012). This booklet provides a detailed overview of the services and facilities available at each park for guests with disabilities, including information about parking, restrooms, auxiliary aids, telephones, transportation facilities, and specific attraction entrance and boarding procedures. There are many rides that allow a guest to remain in a wheelchair while experiencing
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