Division And Classification Essay

In the 1950’s, women were working and being transformed into the American housewife, while their husbands went off to corporate careers. In Ingalls and Johnson, women were said to have careers however, could only succeed at “motherhood substitute jobs” such as teaching, nursing, administrative assistive, and social work (I&J, 51). This culture portrayed woman as only being capable of household jobs. When looking for the perfect suburban home, General Electric said women would head straight for the kitchen because this was where she would be spending most of her time. General Electric’s Wonder Kitchen made it even easier for women to save time, space, and work, allowing for wives to have more leisure time. The Chase & Sanborn advertisement reinforces the culture of women having to do everything to please their husbands. The picture on the ad depicts a man spanking his wife across his lap because she disappointed him with flat and stale coffee. Not only are women conforming to this domestically pleasing life style, but men also had

Beer, the first beverage appeared as a result of changed lifestyle for the early humans. Before, humans were nomads, who would follow their food (pg. 9). But starting about 12,000 years ago humans had picked up on a new lifestyle (pg. 9). These small bands of about 30 people were now settling down in more permanent areas and had abandoned their old ways of constantly traveling (pg. 9). This drastic turning point in human history seemed to primarily come from one reason, the discovery of beer (pg.11). As beer was basically formed from the gathering of barley and wheat, humans had to form some type of permanent residency, and abandon their old nomadic lifestyle (pg.11).

The socioeconomic significance of malls is seen through visual culture, where the mall has become a place to meet up with friends and family, on any day of the week – weekends being the busiest. Hence “the mall has become a centre of life, where the most memorable moments, holidays and birthdays are spent, dinners are held all under one roof” (Stokrocki 80). In Toronto the two largest malls I explored were the Toronto Eaton’s Centre and Yorkdale Mall – both of which included over 200 stores, eateries, rainforest cafés, and a movie theatre. However what was evident about these two malls apart from the rest included anti social behaviours despite families being grouped together. Although people were together, the sense of togetherness was plastic just like the manikins of store displays. It appeared as though families were shopping just as an excuse to go out as a “family” even though children, teens and adults would disperse into the stores of their choice and meet up at the end for a takeout meal, contacting each other through their phones. In addition to this observation included the fact that families shopping with other families or family friends were more of an exploitation of social and economic class. People being able to spend at stores like Michael Kors, Coach, Tory Burch, Abercrombie & Fitch, Lululemon, Kate Spade and many more, without worrying about going over budget meant being affluent. What really needs to be questioned is the idea that if these people spend at

A CLASS DIVIDED Thirty years ago Jane Elliott taught the third grade in the white, Christian community of Riceville, Iowa. The day Martin Luther King Jr. was killed she planned an exercise that wouldn't just show her students what racism is - rather, it would give them first-hand experience of what it felt like to be oppressed for something out of their control. Elliott divided her class by the color of their eyes, marked them with armbands and proceeded to treat one group as if superior in capabilities to the other. The superior students performed better than they ever had before, while the inferior students' performance dropped. The next day, the third graders traded ranks and their performance reversed in accordance to their

A vivid depiction about the mall’s ……………. around it gives the audience the impression of already visiting the mall. The press kit contained a array of details concerning the mall:

Socialization is the lifelong process of learning rules for adapting to social and cultural normality. Learning to follow societal rules is what allows people to survive, thrive and integrate into groups and communities within society. Through the observation of others, people begin to develop core values, beliefs and morals. This builds bonds and develops a sense of belonging within a given group. In the documentary, A Class Divided, the power of socialization is demonstrated as a third-grade teacher gives her class a hands-on lesson in discrimination and bias by separating her class in to in-groups and out-groups. This lesson not only gives a glimpse into the power of socialization showing how biases can be created, but it also helps

I began my observation in the food court, which is near the movie theatre. This is definitely a hot spot in the mall for young people. I got something to

I decided for my social observation the mall would be a good place to start. I came there on a Friday evening when there should be plenty of people to watch. I also sat in the Barnes and Noble café after that to observe. I expected to see a lot of people shopping and conversing. A few things did stand out to me within the few hours I was there. Some things I didn’t expect to see. We are expected to behave a certain way in public determined by our culture as to what is acceptable. Some people stay well within the lines while some might stray outside the norms but never too far typically. Usually the ones to travel to the extremes are adolescents and teenagers. This is what I observed.

This popular print advertisement from the 1950’s, represents a woman being punished by her husband for not purchasing fresh enough coffee for him. The advertisement’s targeted audience is a typical, run of the mill housewife. It primarily uses scare tactics as its main appeal, but also uses plain folk as a secondary appeal. The headline states that “If your husband ever finds out” his wife is not doing her best to make him happy, she will be

What's fun for you might not be at all what's fun for me. For you, maybe reading William Shakespeare is fun, for me, maybe the thrill of riding ATV’s. For you may be blowing bubbles with your favorite bubble-gum, for me Poker—no matter how detailed I get in depicting the joys of poker or the very private fun to be gained when bluffing, for you, poker is a waste of time while reciting tragicomedies is a practical pathway to paradise. The entertaining entity is that when I'm talking about fun, I know exactly, precisely what I mean. I know when I'm not having fun. That's for sure, and I bet that the same is true for you. So, here's the bottom line: what's fun for me is not necessarily fun for you. How you define fun is not necessarily at all how anybody else would define fun. Though we can talk to each other about fun, when I try to understand what you mean when you say "fun," I think first about what I mean. Even if we're talking about the same activity, we are each, when talking about the fun, probably we are talking about something

The 1952 Schlitz advertisement that is shocking to most modern day feminists, was trying to normalize the “imperfect woman” by advertising beer. The printed ad states: “Don’t worry darling, you didn’t burn the beer!” After WWII, women were slowly gaining independence as most of the male population was away at war. The women had to fill in the spots of males in society, transcending from the private sphere, being confined to the home, to the public sphere, where they would work for wages. Once the men returned home from war, so did the women. The women became confined to their homes and became what we know as the stereotypical housewife: caretakers of their children, caterers to their husbands, and makers of the home. The media continued to build upon the ideas of the perfect housewife, and while perfect housewives were ubiquitously depicted in their ads, they strategically used women as bait to conform to the development of the dramatic consumerist ideologies.

From fancy beer to the lowest quality that you could receive, beer was presented in celebrations or events because this drink “brought people together since the dawn of civilization” and this bringing together allowed the exchange of cultures and traditions to be passed down from generation to generation just like wine (39). These interactions shaped the mind of man, and helped them have

There have been many advertising techniques over the past 50 years or so, but one of these changes is the adaption of ads to the shifting mind sets of people over time. An example of this previous statement is Folgers® Coffee. In the 1960s Folgers® launched an entire series of commercials which were demeaning towards women. The husbands in the commercials always had something witty and humiliating to say about the wives’ coffee, in one of the commercials the husband even goes on to say that the secretaries at his office made better coffee; the wives, sad and defeated, talked to a friend about the problem, prompting the friend to suggest she use Folgers®. The commercial always ended with the husbands’ approval and the wives feeling satisfied for attending to their husbands’ needs and wants.

Consumer insight: The commercial tries to deliver the message that Bud light is good for every occasion, hinting that the consumer motivations be affiliation, i.e., friendly, sociable and wanting to fit in.

At the beginning of this course leisure was a topic I did not give much thought to and I felt like I did not have the time to spare to put much thought into. To me, all leisure meant was having free time to do whatever it is that I wanted to do. But after analyzing my life I noticed that I had surrounded my life with solely work and school and my “free time” was anytime I spent watching television and anytime I slept. However, after taking this course I learned that leisure meant more much than that. Now leisure to me means, as Richard Kraus states, leisure is “time which is not devoted to work or work-connected responsibilities or to other forms of discretionary or unobligated time,” (Olson et al., 2003, 12). The “time” in which Kraus