Lecture 8 Division and Classification
Just what goes into "having fun"? For many people, "fun" involves getting out of the house, seeing other people, having something interesting to look at, and enjoying a choice of activities, all at a reasonable price. Going out to dinner or to the movies may satisfy some of those desires, but often not all. But an attractive alternative does exist in the form of the free-admission shopping mall. Teenagers, couples on dates, and the nuclear family can all be observed having a good time at the mall. Teenagers are drawn to the mall to pass time with pals and to see and be seen by other teens. The guys saunter by in sneakers, T-shirts, and blue jeans, complete with…show more content… One campaign features men who see themselves as victims of their nagging wives. Ads in this series show men howling with laughter about how they 've fooled their wives into thinking they 're home doing chores (by leaving dummy-stuffed pants lying under leaky sinks or broken furnaces) while they 're really out drinking. Beer is a man 's drink, the ads seem to say, and women are a nuisance to be gotten around. European and European-sounding beers such as Lowenbrau and Heineken like to show handsome, wealthy-looking adults enjoying their money and leisure time. A typical scene shows such people enjoying an expensive hobby in a luxurious location. Beer, these ads tell us, is an essential part of the "good life." This type of ad appeals to people who want to see themselves as successful and upper-class. To a little boy, it may well seem that beer is necessary to every adult 's life. After all, we need it to make us laugh, to bond with our friends, and to celebrate our financial success. At least, that 's what advertisers tell him – and us.
Wait Division by Tom Bodett
I read somewhere that we spend a full third of our lives waiting. I 've also read that we spend a third of our lives sleeping, a third working, and a third at our leisure. Now either somebody 's lying, or we 're spending all our leisure time waiting to go to work or sleep. That