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Panera Bread Company Crafting and Executing Strategy Executive Summary The Panera Bread Company is starting 2007 with unfinished goals and missed targets previously set and a review of their strategy is in order to continue their ongoing success. The company has grown substantially since its inception in the competitive restaurant industry; however, an aggressive target of 2,000 Panera Bread bakery-cafes will require a focused strategic plan. The company has a strong base with loyal customers who appreciate Panera’s unique dining atmosphere with a focus on quality products at a reasonable price. Panera will need to continue its market research and focus on environmental issues, which are an important core value. The opportunity for…show more content…
9 Alternative 2 – Expand Fresh Dough Operations .................................................................................... 10 Alternative 3 – Review Existing Locations ............................................................................................. 10 Alternative 4 – Expansion Through Franchise Operations ...................................................................... 11 Alternative 5 – Expand Catering Segment ............................................................................................... 12 Recommendations and Action Plans............................................................................................................ 12 Recommendations .................................................................................................................................... 12 Action Plans ................................................................................................................................................. 13 Contingency Plan ......................................................................................................................................... 14 Attachments ................................................................................................................................................. 14 Exhibit 1 ................................................................................................................................................... 14 Exhibit 2

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