Do Attitudes Shape Behaviour? Do Attitudes Shape Behavior?

Attitudes can also arise due to observational learning, wherein people internalize the attitudes of others; passing them on from one individual to the other. Attitudes can be held implicitly and do not innately imply behavior. Often individual’s will have consideration of a ground or opinion but not act on it when the chance rises. Many factors influence whether or not attitudes will come to impact behavior.

Through the Social Learning Theory, one can absorb new behaviors from others or one can form attitudes toward something that can in turn influence behavior. The attitudes we acquire may sometimes be implicit or explicit and depending on the strength of these attitudes and environmental factors, behaviors may come about. If implicit attitudes are strong and an opposing explicit is weak, the behavior will portray the implicit attitude unconsciously.

Miles Roby works at the restaurant, Empire Grill, spending his days flipping burgers and counting change. He is the epitome of the Cognitive Dissonance Theory. Cognitive Dissonance is used to describe people who are having a conflict between their personal beliefs and own reality. For example, Miles is in a dead-end job in a dying town. He knows

can figure out our attitudes by looking at our behaviors. For example, if someone detests

If one is trying to pull a thought or feeling in closer, or push it away, they may be attempting to manipulate their cognitive dissonance. If one knows that they are not happy with their actions, they can dilute that feeling of cognitive dissonance by decreasing the negative or enhancing the positive attitudes about it (Smith & Mackie, n.d.). One might be a smoker for instance, and know that smoking is bad for them, but continue smoking anyway. A perception of a clash of unsuitable elements is a way to describe the way one feels when their actions and beliefs are at odds (McLeod, 2014). So, if one is unhappy about the things they do because they do not match what they think they should do, they will be said to be experiencing cognitive dissonance.

This quote summarizes the central idea of this chapter, the importance of cognitive dissonance. It gives the true definition of cognitive dissonance to realize how cognitive dissonance is the engine that drives self-justification. To give a simpler explanation, Tavris and Aronson use an example of smoking to show how dissonance leads you to have different minds of a particular decision.

“Attitudes are positive or negative evaluations, feeling, and tendencies that individuals harbor toward objects or concepts” (Wild). As the book mentions, attitudes are similar to values, these are formed according to a culture background and varies from country to country.

Attitudes are thoughts that you have accepted as true and that lead you to think, feel, or act positively or negatively toward a person, idea or event. They represent an emotional readiness to behave in a particular manner. (Reece) Positive and negative attitudes affect how you work and how you influence other people around you. These attitudes can absolutely be changed though because we are not born with those attitudes. We form them as time passes, depending on the situations that we have been through. For instance, if you had a job where your supervisor was racist toward you, you would begin to form a negative attitude about supervisors thinking that all of them are going to be racist. Instead, you can change your attitude by thinking that not everyone acts the same way. A positive attitude can make a difference between an amazing life and a nonsense one. Therefore, a lot of people should try to change their attitude to a positive one.

This essay will examine the strength of the link between attitudes and behaviour and show that attitudes do not always predict behaviour as there are a number of variables that need to be put in place before the evaluation of a person behaving according to their attitudes can be assessed. These variables will be discussed in some detail. The three component model will be discussed and also attitude formation will be touched upon, before the link between behaviour and attitude can be examined a general understanding of how and why attitudes are formed needs to be addressed.

Attitudes carry a huge weight in social psychology. In the past, the theory of attitudes was considered the most dominant study in social psychology (Allport, 1935). Throughout time, the term attitude has accumulated many definitions, a renowned definition being “a relatively enduring organisation of beliefs, feelings and behavioural tendencies towards socially significant objects, groups, events or symbols” (Hogg and Vaughan, 2014, p. 150). The focus on attitudes is so significant because the question of whether attitudes can predict behaviour has arisen time after time. If attitudes do predict behaviour, we can discover why people act in certain ways and, therefore, attempt to change negative behaviours. Over time, work has been carried out to determine to what extent attitudes predict behaviour.

Leon Festinger created the cognitive dissonance theory as an attempt to explain why people desire to have consistency between their behaviors and actions. Cognitive dissonance is the distressing mental state people feel when they find themselves doing things that don’t fit with what they know, or having opinions that do not fit with other opinions they hold (Festinger, 1957; as cited in Griffin, 2009). Thus, people are motivated to change either their behavior or their belief when feelings of dissonance arise.

The principal assumption of the theory regarding to Hogg and Vaughan (2011, p.214) “is that cognitive dissonance is an unpleasant state of psychological tension generated when a person has two or more cognitions (bits of information) that are inconsistent or do not fit together. So if people at the same time hold those two cognitions (thoughts, attitudes, beliefs, states of awareness of behaviour), which are psychologically inconsistent, then we experience dissonance. The theory also accounts for discrepancies between behaviour and attitudes. For instance, when people act in a manner that is inconsistent with their attitudes, then they experience tension. And how people can reduce this tension? Festinger (1957) suggested people have to do it by changing their attitudes so that they are in line with their behavior. The main way of reducing dissonance is attitude change. The theory propose that when we are dealing with two conflicting beliefs then we experience tension or an aversive state and a good example is military training. The military teaches and telling soldiers that when they kill the enemy its nothing wrong and killing them is a good thing but those same soldiers have a deeply natural and inborn belief that “thou shalt not kill”(Sturman, 2012) . Another example is about person who smokes cigarettes. Regarding to Stone and Cooper (2001) most people

Social psychologists know that people’s attitudes define whether they have a successful, bright, happy future. Most people can agree that this is the case, but people must ask themselves why and what really makes up a person’s attitude. In past years, attitude was recognized as one of the most important psychological experiences of human beings. Over time, the significance of attitudes has increased specifically in understanding how people come to be who they are. This paper will discuss the structure of attitudes through the ABC Model which explains three different components (affect, behavior and cognition) and how these components play a role in people’s lives.

Attitudes refer to one’s evaluations of the social world: others, objects and ideas. These overall evaluations can be positive, negative, or neutral, vary in their extremity and be based on a variety of information (Tesser and Martin, 1996; Petty, Wheeler, and Tormala, 2003 ). A popular conceptualization of the attitude construct, the tripartite theory, holds that there are three primary types of information in which attitudes can be based (Breckler, 1984; Rosenberg & Hovland, 1960; Zanna & Rempel, 1988) : cognitions or beliefs, affect or feelings and actions or behaviour. As defined by Richard Perloff, persuasion is the process which moulds and shapes attitudes. It is through persuasion that changes in attitudes can occur. The two methods

Attitudes are the way someone communicates, behaves and interprets the message from others. This is when they will apply different generalities to specifically comprehend various groups (such as: stereotyping). These factors help them to analyze and interpret the meanings of numerous cultures / subcultures. In most cases, this can often lead to clashes with many people not fitting into these categories and using them to generalize about specific segments of society. (Deresky, 2011) (Sepehri, 2011)