Do Real Men Drink Diet Coke? Essay

664 Words3 Pages
Do Real Men Drink Diet Coke? 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Fill Throttle Blue Demon. What type of demographic segmentation is each product’s marketing most likely to include? All of Coca-Cola products have different type of consumers that are being targeted; coke zero targets a younger generation, mainly for men. Diet Coke is for the healthy conscious individual, mainly marketed for women on a diet. Diet Coke Plus was introduced in 2007, as a sweeter version of diet coke that fortified with vitamins and minerals; diet coke plus was meant to reach the young male consumer. However, it was…show more content…
Regarding Coca-Cola Blak who is for the older more sophisticated consumer is going to want something on the healthier side and to find out that it is also cheaper then Coca-Cola Blak. 3. Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market? Do you think a similar strategy with a viral marketing campaign on the internet would appeal to the target market for Diet Coke Plus? The hidden-camera videos use to promote Coke Zero was effective to reach its target market by saying Coke Zero stole Coca-Cola original taste. This shows that it is the low-calories drink that Diet Coke is, but has the original taste of Coca-Cola. Using a similar strategy with a viral marketing campaign on the internet would not appeal to the target market for Diet Coke Plus. I believe it will not have the same effect, because Coca-Cola Plus has a sweeter taste then Diet Coke and it will give more sugar; which defeats the purpose of “low-calories,” and the taste will not be the same as Coca-Cola classic. 4. Do you think Diet Coke could have been repositioned to change consumers’ perceptions of it enough to be considered a drink equally appealing to men? Why or Why not? To reposition Diet Coke to change consumers’ Perceptions so it is equally appealing to men will not work, and Coca-Cola Company should not want to. Diet Coke has been around for years to change the
Open Document