Do Super Bowl Beer Commercials Influence Youth Drinking?

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Richard R. McDowell ENGL 101 February 16, 2015 Bachelor of Science in Interdisciplinary Studies Do Super Bowl beer commercials influence youth drinking? APA ABSTRACT There are studies that show that our youth are influenced by what they watch on television. Companies spend millions of dollars creating ads that will entice a person to buy their product. Unfortunately, this form of adverstising does not stop with reaching adults. These ads are seen by millions of teenagers, and the influence is based on how attractive or fun the ads seem to be. Advertising beer commercials, especially during the Super Bowl, reach youth all over world, and it sends the wrong message to our youth. Do Super Bowl beer commercials influence…show more content…
The television stations are getting rich on the adverstisement of alcoholic products, at the cost of our children's lives. Biblical Perspective Our owner's maual, the Bible, should be the main source of where we are influenced and learn from. Our youth must be taught by the Bible, so the worldy wrongdoings might not influence them. There are many scriptures that teach us about drinking, one in particular is Galatians 5:21, which reads: "Envy, drunkenness, orgies, and things like these, I warn you, as I warned you before, that those who do such things will not inherit the kingdom of God." We as Christians must strive to influence our youth in the right direction and try to steer them from evil. "Be sober-minded; be watchful. Your adversary the devil prowls around like a roaring lion, seeking someone to devour." (1 Peter 5:8) We cannot let the devil win the minds and souls of our next generation. Commentary James D. Sargent, M.D. assisted in an investigation on or about January 19, 2015, regarding underage drinking. The importance of this research and the main goal was to show the amount of money spent by advertisers on commercials that reach and influence underaged drinkers. The investigation showed that "the transition to binge and hazardous drinking occurred for 29% and 18% of youth 15 to 17 years of age." (Sargent, J., 2015). This study showed
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