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The main point that can be taken from this analysis is that due to its strong brand image, lower shelf-life, and cheaper prices than its competitors, Natureview

Brand can be made availabe in three forms: liquid, capsule, spray. Consumers choice is based on personal preference, but some general differences are apparent.

By having a sound foundation of the products, price and quality features of various companies’ chance of success will be beneficial to Gentle Life organization. On the

b. Does the issue of branded vs. private label enter into this consideration? Why or why not?

2. This is only company in whole world which provides high quality product and certified by ISO22000 HACCP.

The purpose of this study is to explore three companies by focusing on how the brands have been performing as well as what the customers and other stakeholders are saying about the different brands. This study will also summarize the strategic issues that the companies and those they are likely to experience in future.

An organisation needs to carefully manage both physical and technological resources. The physical resources include the maintenance, building and security of the premises. The technological resources include the equipment, the design and also the drawings.

In the 3rd stage the comparison the profile of both brands’s target market have discussed.

It has continuously adopted differentiate strategy to differentiate and introduces various product variation to keep itself best brand and customers choices from its competitor mainly Pepsi company. It has partnered with various vendors and company to continue on innovation and customize its product packing.

All of the ingredients were of the highest quality and freshness. To ensure this, the parent company came up rigorous standards for product uniformity and quality, which were to be met by all of their suppliers regardless of the region.

Company Datamonitor Report, June 2006 viewed 17th February 2007 http://web.ebscohost.com.ezlibproxy.unisa.edu.au/ehost/pdf?vid=6&hid=3&sid=996498d3-c3b0-4fcb-ad90-d280615ac7af%40sessionmgr102 Ettenson, Richard & Knowles, Jonathan (2006) "Merging the Brands

In our view, the brand elements are selected smart. They do not conflict among and support each other. At the same time brand element support brand

quality, and recognized by the consumer as such. The brand is seen as expensive, but

The company is under critical observation on their supplier’s welfare and working conditions that has raised issue on upholding its branding (Yildiz, 2014,pg 580)

Most of the company’s products are closely related in the sense that they are household products such as Always,