Docomo Case Essay

Besides, there are always many new entrants enter the market with the flow of labor and capital (Laudon, 2014, pp. 124). Although the requirements for the entry to the mobile market is relative higher than others, the number of new entrants are considerable while customers are more selective. As a result, those companies like the T-Mobile in this case that are lack of competitive advantages will be omitted by customers. As for the substitute, the development of entertainment tools decrease the desire of the mobile phone although there is little instrument can replace the mobile phone

The slogans also emphasize the value and importance of the Internet as the main tool for communication. Thus operating wisely, it does not ignore people as an important part of the network and at the same time it pursues its commercial goals by promoting Internet equipment.

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

The telecommunications industry has steadily rebound since 2009; this is because of the growth of not only the mobile and broadband structures, but also the increase of the video market. In Figure 1, the projected outcome is indicates a steady increase in the new 4G mobile broadband networks which will fuel continued wireless growth. “Business customers in particular will continue to use this technology to expand their capabilities beyond the desktop computer. Emerging markets such as China, India and Latin America are expected to see strong growth,” (Verizon, 2011).

reader how the internet connection useful to the nowadays. The author provides to the audience by a

Many great innovations that benefited people came to earth in the 19th and 20th century. These new creations vastly improved people’s way of lives by making things easier and faster to do while some provide news and knowledge in a flash. The amazing ideas were formulated by brilliant inventors so that they could address the current needs to prevent time consuming tasks and at the same time deliver good results. Through these notable wonders which we often use were the computer, television, radio and telephone people were able to live fully and efficiently. We tackled about the most useful things and how did they become our everyday need and without these said

With 6.6 billion connected mobile phones (against 4 billion toothbrushes) dragging in global profits of $1.5 trillion last year, the mobile phone business is growing at an implausible pace and does not seem to slow down. (Bingemann, 2016) Australian Communications and Media Authority are the two main regulators in regulating this industry. Mobile phone trend has grown rapidly fast in recent years, especially when big brands like Apple, Samsung brought out new product, telecom provider often bundle the data plans with the phone and sell to the customers. In Australia, there are three major telecom company, they are Telstra, Optus and Vodafone. Telstra has been a leader in this game since the very beginning and is continues to dominate the overall

2000-2006: HTC made first time profits when it engineered and developed PDA for Compaq computer. HTC made an alliance with top hardware companies and became best hardware maker which led to release of the XDA, the first Windows based smartphone by collaborating with Microsoft. HTC operated in ODM business and Mobile operator business. HTC designed customized phones for Mobile operators based on their specifications which led them to gain attractive contracts from different Mobile operators. HTC contracts with mobile operators was reason for HTC’s early success. HTC relationship with Handspring to develop Treo smartphone facilitated the opportunity to learn about software and User-Interface design. By 2006, HTC was shipping more than 70% of the world Windows Mobile smartphones.

This recommends that we channel our ability to manage complex multiple company systems. The objective here is to sustain growth using mobile FeliCa. With a market saturation of 65.7% DoCoMo will sustain market growth by co-depending on the ecosystem of mobile FeliCa. Fostering interaction, pushing activity outside without benefiting competitors by subsides of ¥20 billion to small retailers, and most importantly, having the ability to bring together an ecosystem via investments in embedded chips.

As the market evolved the differentiation came in the form of software rather than hardware. Technology firms looked towards the systems which operated the phone (McCarty, 2011), or Operating Systems. Operating systems, such as iOS, developed to become more and more customizable, a strategy which successfully rose brand loyalty. At first, applications were online developed ‘in-house’ by Apple to maximise the abilities of the smartphones and provide users with new and exciting abilities on one device, such as iTunes, which persuaded many not to use any other ‘inferior’ products. The competition between

In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.

Motorola, famous amongst mobile phones, and one of the top cellular phone companies in the world till late 1990, later it was captured by the company Nokia. While writing this case we have thrown light on the challenges and problems faced by Motorola around 2006-2007. One of the ideas incorporated in order to recapture the market in the year 2006 was to slash the prices of almost all the cell phones which impacted the returns of the company. Motorola did announce in the year 2007 that they will revive shortly and would have the market share back.

The fact that during the beginning of this century many developments occurred both with the internet and with telephony must be considered. The major developments were the availability of the internet on small machines like the mobile, PDA and

Win-win strategy: DoCoMo achieved to create a system that formed a win-win situation for both the developers and the subscribers.