Dodge Ford Persuasive Essay

Ford and Chevy both are good-producing sectors, they both manufacture automobiles that are similar but different.

People say Ford is better than Dodge, but is it really? Or is Dodge better than Ford? Even though Ford has some things that are better than Dodge, Dodge has better “important” things. For example, Ford’s performance isn’t as superior as Dodge’s. Dodge diesel can pull up to 30, 000lbs equate to Ford which can only pull 26, 700lbs. The Ford F-150 has been proven to be safer than the Dodge 1500. Whereas Dodge has a better style than Ford.

On a new option added to the 2011 Chevrolet Silverado is the transmission brake which gears the transmission down on a steep grade while towing a heavy load. This option is only offered through Chevrolet. As of right now it is not available on Ford’s. The 2011 Ford F150 is the heaviest truck of this year’s half ton family. It weighed about 6000 pounds. The truck comes equipped with Ford’s 5.4L Triton V8. The truck was the slowest of the new half-ton trucks because of its large mass. The new F150 was least classified to pull a fifth wheel camper or other large trailers even though it has best in class towing. Although it seems as if it is not meant for towing heavy loads, the exterior and interior is attractive thanks to its chrome accents, but that doesn’t matter when you are getting around 13 miles per gallon.

Dodge Ram Trucks, a division of the Chrysler Group created in 2009, focused on the public needs with the pickup truck. In a male-dominated truck industry, approximately 11% of pickup trucks in the United States are registered to females. With such a small number of percentage of women truck owners, Ram debuted a television advertisement. In 2015, during the 141st Kentucky Derby to appeal to female buyers. By doing so, they inspired women to break the stereotypes, specifically the male-dominated truck industry. Through its carefully incorporated narration, Ram appeals to the courage of women through aural and visual techniques and utilizes specific examples of females, who overcame obstacles in their profession, to provide further inspiration and create a valuable rhetorical commercial.

Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality

The image for Ram is tough, rugged, and reliable. During the Super Bowl in February, Ram aired a commercial where they targeted the American farmer. In general, the target audience for Ram trucks are males. They market to the males who want a big, tough, rugged truck that looks mean and lasts. The commercial for the Super Bowl showed this ruggedness and showed the trucks running from sunrise to sundown which implied that they are hardworking and reliable just like farmers. Ram tries to appeal to the serious truck buyer by giving them options that are important to people who are using their trucks like farmers, construction workers, hauling companies, etc. They boast the fuel-economy leading V-6’s because in today’s economy, the price of fuel and the mile per gallon is important to buyers. Ram focuses on this area and markets to the consumer who is looking for a fuel efficient truck. Ram

commonly talked about is chevy, ford, and dodge as these cars were the big names back in the

Ford Motor Company, American automotive corporation founded in 1903 by Henry Ford and 11 associate investors. (htt28) It is the multinational corporation and the world's third largest automaker based on worldwide vehicle sales. The Company operates in two segments: Automotive and Financial Services. Automotive includes Ford North America, Ford South America, Ford Europe, and Ford Asia Pacific Africa region. Financial services include Ford Motor Credit Company and Other Financial Service. The Company manufactures or distributes automobiles across six continents. Its automotive brands include Ford and Lincoln. Other Financial Services includes a range of businesses, including holding companies and real

Ford has a very strong brand name and offers wide range of cars like automobiles, commercial vehicles, luxury vehicles etc. they also target different set of customers.

Growing up on a horse farm we always had trucks, or friends with trucks. My family just always fell to the Ford F250 or F350s for the performance they deliver. When we moved back to South Carolina I couldn’t wait for horse shows . . . Jacked up Ford’s towing gorgeous

For a career in welding there is some heavy equipment needed so for that a welder would need a heavy duty truck. Therefore the best truck to haul welding gear with would be the 2017 Dodge Ram 3500 turbo diesel. Because of these reasons. The turbo diesel puts out more power than a normal truck, The 8 foot bed allows for more room to haul things, with this type of truck you can also haul a gooseneck trailer for more space, and the affordability. These are the reasons why this truck is the best for this job.

Marketers of the F-150 truck line traditionally target the construction industry with heavy towing capabilities and large carrying capacities. In January of 2015, “Ford starts most comprehensive truck marketing campaign to introduce the toughest, smartest, most capable F-150 ever” (Ford Motor Company, 2014). Marketers again target the working class men who depend on reliability, durability, and capability. Ford bombards the television ads, radio talk shows, consumer websites, print ads, and Hispanic sports competitions with information promising toughness. On the first day of the campaign, Ford placed three television commercials during a nationally televised college playoff football game showcasing the 2016 F-150. The first commercial, forward march, introduced the F-150 as being tougher, smarter, and more capable than the competition. The second advertisement, what’s next, concentrated on innovations such as a remote releasing tailgate, LED lighting, and a three hundred sixty degree exterior camera. The third commercial, move it, let consumers know that the 2015 F-150 has the best-in-class, six ton capacity payload (Ford Motor Company, 2014). The official Ford website has various videos informing the consumer on various topics including: road handling, an aluminum body that reduces the truck weight by seven hundred pounds, six ton load capacity, back up turning knob control and camera, safety, fuel efficiency, strength, and innovation (2014).

Reinventing oneself is always challenging and a bit scary, which qualities to keep and which ones to change or discard. The same is true for a car manufacturer, and now Lexus is taking on a similar challenge with the reinvention of its luxury crossover of the 2016 RX 350. The first major change is the sleeker body, and then its large spindle grille in front that almost resembles a Star Wars mask. Subtle it's not. That combined with a sharply angled windshield and sculptured sides make this luxury crossover SUV more carlike, and that's good. The high beams, low beams, and taillights are LEDs, and the power liftgate can be opened with the wave of a hand, or an foot, at the Lexus logo on the hatch. Yet all this uber style doesn't take away from some other significant changes. Once inside, the cabin is spacious with plenty of light and air, even though it looks low from the outside. It’s almost five inches longer and

Rugged, stylish, comfortable, economic, and most of all, dependable. The Ford F-150 is the pickup truck that changed the nation. From its very beginning, the Ford truck has taken care of its owner’s necessities from hauling hay to visiting family and friends. Since its inception, the Ford Motor Company (FMC) has earned the loyalty of its customers. Most of all, the ford pickup truck has earned the respect of farmers, families, and businessmen alike. How did the FMC earn the loyalty of the people? By creating the highest value possible for its customers. Ford provided the most reliable and economical vehicle in its time.

Ford Motor Company is considered a global automotive industry leader. Ford was able to reinvent themselves to be able to stay ahead of the economic downturns. Ford has continually improved their overall profit and recently started paying