Does Advertising Has Negative Effect on Teenagers?

832 Words Dec 14th, 2011 4 Pages
Does advertising has negative effect on teenagers?
In the simplest sense the word “advertising” means “drawing attention to something” or notifying or informing somebody of something(Dyer 1982).These days, advertising could be found everywhere, no matter you are watching television, surfing the internet or even travelling on public transports. These producers aimed at selling more of their products through advertising without consider the kind of messages they have sent out to the consumers, especially to the teenagers. In this essay, we are going to discuss the negative effect brought by advertising to the teenagers.
Many of the advertisements have given out negative and incorrect information to the teenagers. Exaggerated advertising
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“Being a teenager is all about fitting in with the crowd“(Are 2010). This explained why teenagers are the group of people in the society who affected seriously and negatively by these advertisings. As teenagers wish to be assured by people around her as well as the society, they would try anyways to achieve it. Therefore, they would believe in current advertisements about slimming and cosmetic products as the producers emphasize that people in the society should try every means to become as thin as they could and use as many cosmetic products as they could in order to become trendy and stay young forever. Knowing the characteristics of teenagers, advertisers successfully influenced the thought of teenagers in a negative way.
As teenagers are easily affected, the exaggerated advertisements in the society have already contaminated them. There is another example which showed the negative effect of advertisements on adolescents. In America, teenagers are influenced by alcohol seriously. Much of the reason is the frequent advertising about alcohol there. American children see about 2000 beer and wine commercials per year on television. Alcohol advertisers try to get the attention of teenagers by using hypothetical advantages. They created a positive image that alcohol consumption will supposedly make teenagers have more friends, more fun, greater popularity, and a larger sex appeal (American 3).But the fact was that 3137 youth ages 16 to 24 died in alcohol-related car
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