Does Gender Affect Color Preference? Essay

1217 Words Nov 30th, 2013 5 Pages
Does Gender Affect Color Preference?

Abstract
The objective of this experiment was to determine if gender plays a role in color preference. In other words, do males actually prefer blue and green, while females favor pink or purple?
This experiment was conducted by surveying ninety-six people, 48 males and 48 females, to complete a short survey. The survey asked them if they were color blind and whether they were male or female. They were then given five color cards (blue, green, pink, purple and yellow) and ordered the sample colors from their favorite to least favorite on a scale of 1-5. The hypothesis was that the majority of males would prefer blue, while females were evenly distributed between
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(Hallock, 2003) People are exposed to color everyday, in every aspect of their lives. It has been suggested through studies done that most children under age five prefer bright, primary colors, such as red, blue, and yellow, more than any others. Not only age, but other factors such as ethnicity, personal history and gender affect our color preference. For example, while Americans brides choose to wear white for their wedding and black to funerals, Asians are just the opposite; choosing black on their wedding day and white for funerals.
Professor Fisher, in 2004, said that color affects human beings in many ways, on both the conscious and subconscious levels, every day of our lives. As Professor Fisher stated, color affects us so many times a day, that often times we don’t even realized it’s happening. Think about all the things you have done today, that in someway involved color. For example, think of a stoplight and what each color on it means; without those colors we would not have the technology of a stoplight and therefore our everyday driving wouldn’t be quite as easy. Most people do not see color as simply the way something looks, however. They tend to associate certain colors with specific feelings, emotions and memories. (Dmitrieva) For instance, blue is most commonly associated with “feeling blue” meaning one feels upset or depressed, however, blue is
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