Does Marketing Sharp the Needs and Wants of Customers or Reflect the Needs and Wants of Customers

1031 WordsMay 15, 20115 Pages
Since as we knew marketing came to people’s life in the 1950s and 1960s.With the rapid improvement in marketing, there is an strong argument, which is marketing shapes the needs and wants or marketing reflects the needs and wants of customers. People used to define that marketing is selling goods which people do not really need. However, marketing concept defined as “achieving organizational goals depend on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors” (kotler, 2008). International markets are always changing. Facing the challenges of globalization of markets, the economy of regionalization and transnational business, business operators face a…show more content…
Marketing is not a creation of the creation of the blind, but on the basis of full investigation needs to target consumers based on the creation of psychology is to create and use of effective marketing strategies to start a potential combination. Greater profit margins of market segments, and create customer-oriented marketing concept that does not necessarily lead to customer satisfaction and loyalty, such as novelty in the novelty under the control of consumer psychology. Customer-oriented enterprises may lose industry insight, so that enterprises can take the lead in the future. Otherwise, the enterprise may loss the insight of market, because customers are often short-sighted Reasons for who agree with that marketing reflects needs and wants of customers It is is customer-oriented marketing philosophy. They assume that demand of consumer is realistic and clear. As people's living standards improve, people's demand for diversified and personalized directions. To be able to satisfy customers, enterprise must clearly recognize the needs of customers to produce marketable products. They need to be more timely and effective to meet those needs than competitors. (Drucker,2005) The purpose of marketing is to make selling superfluous, marketing aimed at a profound knowledge and understanding of the customer, so that the product or service perfectly suited to people’s needs and the it will change selling products into sales by products

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