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Essay about Does Your Company Contribute to "Gross National Happiness?"

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How do you measure the happiness of a nation? One measure often used, Gross National Product, examines the total financial value of all services and goods in a nation. As can attest to, however, money doesn't always equal happiness. While the financial value of what's produced may rank relatively high, if the money is concentrated in the hands of a relatively small amount of people, the nation's overall happiness isn't that high. Additionally, other measures of population happiness are often overlooked in gross national product metrics. A city may be bursting at the seams with money, but mired in pollution, corruption, and noise. Citizens might make products that let them pay for housing and food, but if medical care is unaffordable,…show more content…
Promoting community contribution as a way to make clients happier is nothing new; law firms, construction contractors, and cafes across the globe contribute to local causes. Sometimes it takes the form of "Adopt-a-Highway" participation, or the sponsorship of a local free clinic's fundraising banquet. This speaks to the concept of "Enlightened Self Interest", in which these contributions encourage potential customers to do business with the company, while actively helping the wider community.

Conversely, bad customer service experiences not only decrease community happiness, but they also decrease a company's bottom line. People listen to stories of bad service, thirsting for juicy details, and so not only will an upset customer consider leaving your company, but potential customers may never do business with you. Outside of a potential short term financial benefit from denying your customers request, the impact of having customers angry about their experience with customer service will be negative on your company.

Thus, when developing your approach to customer complaints and concerns, think about how your company is contributing to Gross National Happiness, not just Gross National Product. Taking a broader perspective is great not only for your community, but for your business's long term health as
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