Does your Landing Page Really Work for You?
Your landing page. The number one area on your website that can cause anxiety and distress among all involved with creating it. The goal is to have your customers complete some sort of action. Perhaps they need to buy something or sign up for something. Regardless of what you want them to do, there is one thing that is universal; you want visitors to do something once they get to this page.
But, the question is, does your landing page really work for you? Is it really converting visitors into customers? Learning whether your conversion optimization techniques are truly working is a vital part of any marketing campaign. So, let’s delve a bit deeper into this tricky situation and see what we can find out.
What’s Wrong with my Landing Page?
First, let’s take a look at some of the most common mistakes that businesses make when they are designing their landing page. One issue that is most common is that the landing page is cluttered and difficult to read. Cluttered pages will get you no customers. Instead, it will get your visitor running for the hills in confusion.
The first thing you should do to correct this problem is to decide which information is pertinent and which isn’t. The idea is to quickly drive home your point, using exciting phrases, that will get your visitors to quickly do whatever it is you have brought them here to do.
Likewise, make sure it’s easy for your visitors to convert. They should be able to sign up for
The workplace texts that I constructed, despite being targeted to varying audiences, intended to inform, persuade and advertise my business to potential clientele. This is evident in the company business card as it informed its audience of the company’s specialisation, the location and contact details of the centre and the directors phone number, as well as displaying the business website. This is displayed on the back of the business card where Doggy Daycare’s centre address, telephone number, email and website were located. Visually looking at these texts, the audience was informed that Doggy Daycare is an Australian animal grooming and daycare company. The introductory letter to existing customers persuaded them to invest in an upcoming
Directions: Click on the links to watch videos or read text related to the question. Use complete sentences and spell check your document.
Images, videos, pictures, drop down menus, gifs and search bar play a big impact on how customers view the business webpage, it make it easier for the customers to locate stuff on the business webpage, because these online features are visual.
On a website the opening page is vital to not only the persons experience on the site, but also the over all impression on the subject. There are several ways that a persons perception can be manipulated to feel a certain way, on a website; the layout, accessibility of information, and images. When accessing the El Paso Zoo website the first thing that catches the attention of the audience is the back ground. Which is the El Paso skyline with the franklin mountains accompanied by some exotic animals. This creates a personal connection with the views by combining something that is familiar and has emotional connection with something new that brings a new excitement to this emotional
When first visiting Riordan’s home page, it appears bland and seems as if it was created by a novice web designer who used a website template. The overall appearance is not welcoming to the site’s users and its white background and lack of
Today, police reports that teachers from Wilmette Junior High School sent to a hospital after a basketball game yesterday.
Landing pages are an important part of a business and an essential piece of an effective inbound marketing strategy. Advertisements send traffic to dedicated landing pages that relate to the product advertised in the ad and give the advertiser a number of opportunities such as convert to purchases, drive traffic or generate leads. This document will examine landing page development and the optimization of Kent’s Camera Castle’s landing page for the GoPro Hero Four Camera.
There you have it, seven merchants turning their traffic into sales through best eCommerce practices and ShopYa’s top selling apps. Seven merchants show us how to put the best marketing tips into practice to drive sales. Looking for a little more inspiration? Head over to our 27 Homepages Analyzed: Create the Perfect eCommerce Homepage post.
This paper is a written evaluation of three websites that were designed to reach a specific target audience. All three sites' reach their target audience, however they accomplish this in a slightly different way. During this paper, we will discuss the strength and weaknesses of each site, the design criteria used to evaluate them, and how to improve some of the weaknesses associated with each site.
I'm not saying make-up is evil, but we all know what's in somewhat good taste, and what isn't. But, hey!, I could be wrong: There could actually be a great person hiding under that crusty exterior; most of the time there is. A balance needs to be achieved or at least strived for when designing a web page or any page for that matter. I'm not trying to rag on Raygun or anything, because I like A LOT of the stuff that they do, but one must not get carried away with it and ignore what one is supposed to be doing in the first place. For this reason I have chosen to pick on the Alternative X web site (http://www.altx.com/), for this paper. Well, not really pick on them, but you know what I mean. So in our quest to discover the ideal web page we must look at the following things: 1) Does it make sense? Is its layout so erratic in such a way as to render the viewer blind because of the designers lack of vision and utter stupidity? 2) Organization. How and why were things placed in the places they were placed, needs to be known, or at least made seemingly apparant. 3) Since this is a web site we are critiquing, and like a Choose-Your-Own-Adventure Book one can skip to another section with almost no fear of being inquisitioned, does its "links" lead to somewhere meaningful?
The site’s layout from the introductory page was simple but effective. It started out stating the course would guide the user on how to communicate and collaborate with international peers but I was confused on who the audience actually was because it was defined as “you”, unless it is pointed it out later within the site. There was a simple header picture which incorporated the navigational tabs and a search bar. I wonder if a more eye-catching header bar would have brought the Intro page to life. The first page is a user’s first impression. I really liked the search bar at the top of the page which creates easy accessibility for the user to find desired content that
In my opinion what makes a good web page? I have been on the net for the last, can 't really believe it, coming to ten years now. From the conception to now, I have been a regular surfer on the web, visiting thousands of pages a month, mostly in search of some thing or another. Most searches have lead to even more searches but some times I come up tops. Having been used to the all text sites of the beginning, and seeing the first implementations of more graphic based sites, there was a three-year lapse where I rarely got to surfing and missed a whole evolution in web page. When I returned in full to surfing, I discovered the face of the internet have started to change. Buttons with
Alright, I know I just told you to stop selling so much. But, you should sell to your visitors a little. Besides, if you aren 't selling to them, what are you
The beginning of the era of mobile technology started forty years ago with the first call from a cell phone. Martin Cooper, vice president of Motorola, walked out of a Manhattan building and made the first cellular network call from a DynaTAC phone. The first call was made to Bell Labs, Motorola’s largest competitor in the mobile marketing business. (Cheng, 2013) Cooper’s phone call started a trend in which technology constantly evolves. From the Motorola DynaTAC to the iPhone 5S, the mobile phone has evolved since the large, bulky device made in 1973.