Does Your Landing Page Really Work For You?

913 Words Dec 9th, 2015 4 Pages
Does your Landing Page Really Work for You?
Your landing page. The number one area on your website that can cause anxiety and distress among all involved with creating it. The goal is to have your customers complete some sort of action. Perhaps they need to buy something or sign up for something. Regardless of what you want them to do, there is one thing that is universal; you want visitors to do something once they get to this page.
But, the question is, does your landing page really work for you? Is it really converting visitors into customers? Learning whether your conversion optimization techniques are truly working is a vital part of any marketing campaign. So, let’s delve a bit deeper into this tricky situation and see what we can find out.
What’s Wrong with my Landing Page?
First, let’s take a look at some of the most common mistakes that businesses make when they are designing their landing page. One issue that is most common is that the landing page is cluttered and difficult to read. Cluttered pages will get you no customers. Instead, it will get your visitor running for the hills in confusion.
The first thing you should do to correct this problem is to decide which information is pertinent and which isn’t. The idea is to quickly drive home your point, using exciting phrases, that will get your visitors to quickly do whatever it is you have brought them here to do.
Likewise, make sure it’s easy for your visitors to convert. They should be able to sign up for…

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