Does the Media Use Subliminal Advertising as a Tool for Mind Control?

1775 WordsFeb 22, 20187 Pages
Media these days, whether print or electronic, is being used by the general population as a tool to stay informed. Whether someone wants to get up to date with the latest events around the world or just wants to find out if their favorite team has won, media is the way to go. We trust the media to keep the whole world updated and connected. But, is the media exploiting our blind trust by subconsciously manipulating us through subliminal advertising? Firstly, what is subliminal advertising? It is a technique in which the consumer is exposed to product or brand advertising such as pictures or songs related to the product without the consumer being consciously aware of it. This may include ads during the airing of different sports matches or that one catchy commercial song that gets embedded into our minds. The consumer is then expected to decode the information subconsciously without ever realising the source of the information. This influences the consumer’s behaviour. This research essay will mainly focus on the different methods and strategies which are used by the media in order to persuade the consumers to buy a certain product or avail a specific service. The research will then help to determine if these methods can be categorised as mind control tools by weighing their effects on the consumer’s buying patterns and subconscious. The earliest example of subliminal advertising is believed to be dated back to 1957 because it was the first time that something like this had

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