Dog Food Coupons Research Paper

1.Opportunity to be the first to tap into the potentially vast market of frozen dog food in the Boston area

Breeder’s Own Pet Foods, Inc is a major producer of dog food for show-dog kennels in the United States. Their executives viewed the retail dog food market as a growth opportunity and would like to begin by introducing their product; Breeder’s Mix dog food into the Boston area in 2011. Breeder’s Mix dog food is a nutritionally balanced, frozen dog food that is among the costliest to produce. Their product has no additives or preservatives and is made up of 85% fresh meat and 15% of the highest quality fortified cereal. It is the finest quality and has been used and recommended by professional show-dog owners for years. Breeder’s Mix has a long

Last, but definitely not cheapest, is how pricey dog food and water can get. Many animal food brands charge depending on animal age and size. Just for a package of Blue Buffalo adult dog food is $53.99 (petsmart.com). You also need to provide bowls and water for your dog.Besides making water bills larger, food and water bowls are normally $20-$40 (petsmart.com). Dogs necessity of water and food bills can get

Using Blue Buffalo dog food you can ensure your canine stays nourished and healthy – Blue Buffalo only contains high quality natural ingredients. If it’s not fit for a human, you won’t find it in Blue Buffalo. The funny thing is you’re probably worrying about how much it costs, but with Blue Buffalo coupons you can make great savings. So print off those coupons and get on down to your local super market or pet store.

Dog food ingredients are very important because the substances that dogs ingest are what control their normal routine. If a dog is eating food that is healthy and full of nutrients, then they are most likely going to be very active and happy. In contrast, if a dog is receiving ingredients that are harmful or contain toxins, then they are probably going to be lethargic and ill-tempered. Everything a dog is eating is going to impact their longevity in

Blue Buffalo Company is recalling some of its dog food due to the product potentially having elevated levels of naturally occurring beef thyroid hormones.

Blue Buffalo, not to be confused with their Blue Buffalo Wilderness brand, is one of the leading premium dog food brands. While it’s not necessarily billed as a holistic dog food, it does contain a nutritional profile that puts it firmly within the genre. Blue Buffalo contains vitamins, amino acids, minerals and more to ensure a healthy puppy.

The company needs to evaluate who comprises its target market. Is the market the entire dog food market? The 10 percent that is currently purchasing frozen food or the 15% that would purchase if it were more convenient to do so? Currently consumers do not associate dog food with frozen food; but even if they did, the product may still not appeal to the average consumer due to time requirements for its preparation and thawing.

The Conscionables and Organic customers are the consumers who will purchase BOPF’s brand of dog food. A health food market such as a Whole Foods offers a variety of food options for their shopper’s pets that may have different feeding philosophies with dietary needs, preferences and food sensitivities in mind. These combined, would make a health food market launch an ideal stepping stone for BOPF to begin an initial

Effectively, Breeder’s Own Pet Foods will have to find an effectual manner in which it will overcome objections to frozen dog food, price of their food in contrast to their competition (350 various brands) , targeted geographic location and methodology they will utilize to successfully market their product to the world (Kerin & Peterson, 2013).

Positioned to be perceived by buyer as the only dog food that they would want to purchase for a dog that is considered part of the family

Caninantics’s mission is to be the leader in introducing innovative, dog food dispensing product to the market. Through close customer contact and excellent relationships, Caninantics, will meet the needs of the customers. Caninantics, LLC, is a privately-held corporation and maintains an office and a small warehouse in a mixed-use area of North Beach. Three of the four investors in the company have full operational responsibility, the co-founders, have both entrepreneurial and industry experience to brings operational management, marketing, and financial skills

|Weaknesses: •   Lack of availability in all stores •   Lack of appeal to consumers due to thawing time / freezer space (convenience) •   Lack of appeal to supermarkets due freezer location •   Lack of brand equity in retail market •   Premium price | Threats: •   Store Location - Consumer must be educated to find product in different area of store •   Saturated market – sales top 14 million in 2011.   Dog food is also heavily advertised, so the challenge is to entice the consumer to buy Breeder’s Mix. •   Competition - 5 major brand name dog food companies dominate market with 75% of US dog food sales •   Challenge to get supermarkets to give up valuable freezer space for dog food |Evaluation of AlternativesBreeder’s Own Pet Foods product development strategy should be evaluated.   Currently only 1 out of 10 dog owners regularly buy frozen or refrigerated dog food and ¾ of those surveyed expressed no interest in purchasing frozen dog food (Kerin and Peterson, 2013).   This indicates that there is a limited market for dog owners who would be interested in a product such as Breeder’s Mix. Research does suggest however that frozen dog food dollar volume is increasing annually indicating there is a strong opportunity for Breeder’s Own to be the first to tap into the frozen dog food market in the Boston area.   Breeder’s Own Dog Foods needs a strong marketing campaign to convince consumers their brand is superior to

After careful review of each of the elements in launching this product, the following analysis can be determined. Zenith has to answer a specific series of questions in order to decide if their product of Show Circuit dog food will be a viable product. The market was in fact correctly segmented, although Zenith needs to see the shopping behavior of those willing to spend more on pet food. Marketing in a supermarket could inhibit the potential growth of the product. Because the market is already segmented and offered such a variety of dog foods, Zenith will have to market the product correctly and focus in on the benefits to be successful. Show Circuit needs to seek a position of a higher quality product in a different, more convenient location. It is important to play up how the location is a benefit rather than a detriment. This goes along with the sales program being successful. Show

People love their dogs and they want to make sure they give them the best that they can afford as far as care. Aside from regular check-ups at the vet to make sure our canine friends are in good health, the most important thing for maintaining that health is what they eat on a daily basis. There are many options to choose from with regard to what dog food to purchase.