Doing Business: The Brain Tumour Charity

There is very little information available about possible philanthropy. In 2013, they gave $25,000 to the Miami Children’s Health Foundation. They have also made at least 3 $5,000-$9,999 gifts to Blythedale Children’s Hospital and gifts of unknown sizes to Friends of the University of Nottingham America.

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St. Jude Children 's Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose “is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment” (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raised survival of childhood of cancer from 20% to 80%. The St. Jude Children’s Research hospital advertisement is highly effective because it uses three different rhetorics. Firstly, it uses ethos to appeal to the credibility of the hospital by

St. Jude Children’s hospital was established in February of 1962 with the “sole purpose of conducting basic and clinical research and treatment into catastrophic childhood diseases” (StJude.org). They have raised survival of childhood cancer from 20% to 80% since their opening through their research (Cancer.org). Even with an average of 7,800 patients a year and a 1.8 million daily operating cost, parents never pay anything for their child’s stay (StJude.org). The survival rate has raised and children are able to stay at no cost due to donations. Most of these donations come from people around the world that see St. Jude’s effective and strong advertisements. I will be analyzing three rhetoric’s ethos, logos, and pathos the hospital used to raise funds and make it effective.

Each year, students orchestrate THON, a Penn State student-led philanthropic organization that raises money for Four Diamonds and Penn State Hershey Children’s Hospital. Throughout the year, students coordinate fundraisers and a 46-hour dance marathon to cover costs that insurance companies will not cover and attain funding for pediatric cancer research. At Penn State, I intend to be a part of this phenomenal organization. Within THON, I plan to continue my leadership through becoming a committee member. Fundraising is an essential component in any kind philanthropic organization; therefore, participating in canning weekends, becoming a committee member, and raising money. All of the money raised through THON benefits Four Diamonds at Penn State Hershey Children’s Hospital for groundbreaking research in pediatric oncology and medical support for families battling this devastating disease. Over the past 40 years, THON has raised over $127 million dollars to find a cure for pediatric cancer, the leading cause of fatal disease in children, which will impact the lives of those dealing with the effects of cancer and improve the overall quality of life for the

St. Jude Children's Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose “is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment” (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raised survival of childhood of cancer from 20% to 80%. The St. Jude Children’s Research hospital advertisement is highly effective because it uses three different rhetorics. Firstly, it uses ethos to appeal to the credibility of the hospital by using doctors in the advertisement. Secondly, it uses familiar logos as a means of instilling confidence through brand recognition, and thirdly, it uses pathos to stimulate an emotional reaction by showing sick children lying on the bed.

Major sponsors of this laboratory usually came from The Kids Cancer Care in Alberta, The Canadian Institute for Health Research, The Alberta Cancer Research Institute, The Tom Baker Cancer Centre, The Hotchkiss Brain Institute, The National Cancer Institute of Canada & The Alberta Cancer Foundation. However, the Terry Fox Research Institute, the Alberta Cancer Foundation, and others organizations had also recently funded Dr. Chan 's research team by eight million dollars,

Comparing St. Jude’s Research Hospital with other powerhouse charities such as The Susan G Koman foundation and American Cancer Society here are a few facts to consider:

They have been going for 95 years this year. This year (2014) Tesco and Diabetes UK have raised £10 million throughout the years since they first partnered up.

At your request, the other members of the Ryerson Business Students Association committee and I, have researched and acquired information on three different charities around the area of the university to best identity which charity would be the most deserving of a donation. We have done this by collecting information from each organization and comparing them to see which charity best meets the set of criteria we have chosen.

St. Jude Children’s Research Hospital is the number one worldwide organization for children's cancer and other serious childhood diseases. “St. Jude has helped improve the survival rate of childhood cancer from 20 to 80 percent”(Young). With your help the families of the children with illnesses pay absolutely nothing throughout their time and stay at St. Jude, making their child's condition and health their only and number one priority (About St. Jude’s Research Hospital). The amount of money that is donated to this hospital benefits not only the patients there, but convalescent’s all around the globe. St. Jude Children’s Research Hospital is an organization in which you should donate your money because all of the money goes into paying for the patients’ care and stay, the breakthroughs that they make are shared so doctors everywhere can help more children, and they have improved the survival rate of children’s cancer.

Another problem involves the increased time required to identify a given issue, as well as the best practice to formulate and pass a given message. Finally, the hospital faces negative perception by the local patients, which is generated from individual beliefs and perceptions. To curb these challenges, the SickKids Hospital has developed a suitable financial base such as appropriate shareholder and investor inclusion to raise funds for their physicians, communication platforms, and education to alter the perception of the local individuals (Wong, 2012). Together with the inclusion of varying investors, the hospital has broadened its services to include indulgence in charity work. This enables the hospital to develop suitable corporate social responsibility strategies that boosts its finances. In additional, the charity work enables the hospitals to develop a suitable consumer environment that links its operations to its performance and productivity objectives. Donations and Christmas gifts have also contributed largely to funding the SickKids Hospital. Corporate programs within the hospital have been developed to ensure that donations and gifts are accepted at a specified time with suitable compensation for individuals who offer the

We apply Tilley’s Ethics Pyramid to develop our campaign, in my opinion, we need to research more about our stakeholders’ ethical expectation and their moral values so that we have better understanding of our target publics and satisfy their needs. In addition, I think we do well in choosing ethical objectives and choosing tactics. For example, the campaign we launch is to raise funds, not about the profit or the brand. And in term of the stage of communication, we are two-way asymmetric communication, and we use digital media to persuade our publics to agree with our way of thinking about how important the breast cancer research is. After receiving the feedback from social media, we improve our communication strategies and become more persuasive to promote our campaign. Finally, when we evaluate, we can see that the public are proud of helping with the breast cancer

Raising awareness is a step in the right direction to escalating advocacy and support for childhood cancer research (acco.org 1). One nationwide project that brings in the most financial aid for visitors and patients is St. Jude’s Children's Research Hospital (StJude.org 1). The mission of St. Jude is "to advance cures and the means of prevention, for pediatric catastrophic diseases through research and treatment" (StJude.org 1). That being said, the support "helps ensure that St. Jude Children’s Research Hospital will continue its lifesaving mission of finding cures and saving children” (StJudes.org 1). Few people realize the dire situation patients and families are in when they are deciding to not

Four times a year New Leaf Staff vote for the charity of the month (we’ll select three groups per vote, for the following quarter). We built our original candidate list from staff suggestions and write-in votes. Now we’re opening submissions up to the community. Submit your organization below, to be added to our running list. In order to spread the love far and wide, organizations that have been selected in the past will not be included in the quarterly vote immediately following their collection period. This will allow us support more organizations throughout the