Essay on Dolce and Gabbana Analysis

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Lisa Huynh February 26, 2013 Engl 1102/ Basye Visual text analysis revise The Dolce and Gabbana fashion ad portrays a helpless woman that is pinned to the ground by a shirtless man while four other men are watching. The woman in the picture is on the ground with her pelvis thrusting upwards in the air. She is wearing a fitted bathing suit that exposes her long legs. She is a submissive position. Her facial expression is absent and turned away from the man. The man who is pinning her down is doing it by gripping her wrist. This shows that men are believed to have control over women. The advertisement is also presenting cultural expectations of the ideal image. Everyone in the advertisement is slim or chiseled and ideally attractive.…show more content…
All the men in the ad are above her or towering over her which represents their stance in society. This ad indicates how men are thought to have more power over women and women are supposed to be submissive to men. Women are also known to be weaker and have a dependency on men. All of the men are staring at her with an emotionless facial expression. This shows that how calm they are and know what they want. The position of the different genders in the fashion ad dictates a specific issue. It proves that men are the dominant figure in society and hold the key to all the power. In this particular ad, the woman is shown as not only under the man but is also surrounded by men. This depicts that women live in a man’s world where men dominate them. Since she is surrounded by men, it also implies that women will always run into problems with being in a higher position as men. Everywhere she goes, a man will always be a step higher than her. Western culture has portrayed men as the “breadwinner” and women as the “homemaker”. This ad shows how women are struggling to get out of that inferior rut. Western culture has projected a particular ideal image that constitutes an attractive person. The people in the advertisement are nothing less than the ideal image of perfection. The woman is slender with long legs. Her face has a strong bone structure. Her skin is completely flawless and perfectly
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