Dollar General Corporation: Deep-Discounted Retail Industry

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Dollar General Corporation (DG) operates in the deep-discounted retail industry. They offer products including groceries, clothing, cleaning supplies, and a variety of other items with prices typically ranging from $1 to $20. DG’s business strategy focuses on “serving others” by providing consumers with affordable products in a convenient format. Although they developed the dollar-store concept, over time they had difficulty sustaining it. This can be attributed to competitors adopting similar strategies. DG adopts a strategy of cost leadership rather than differentiation, as such their main advantage stems from the ability to offer similar products at a lower cost. This intends to appeal to consumers in lower income brackets. A leveraged
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