Dollar General Mission Statement Analysis

There are several different types of stores within the discount retail industry, and for comparison's sake, the industry is further broken into many segments. DG is in the market segment known as the dollar store category. As a result, competitors such as Wal-Mart are in the same industry but not the same peer group. Comparisons will be made throughout this report to Wal-Mart and other big firms because they tend draw some of the same customers.

WalMart continues to have one of the most customer-centric mission statements of all discount retailers globally. Their mission statement is as follows "we save people money so they can live better" (Wal-Mart Investor Relations, 2013). From the first

The Canadian business comparison report comprises of the companies details and also the comparison between a Canadian local business and Indian local business. For this report I have chosen Canada’s Dollarama and India’s D-Mart as both company have same target market. Dollarama is Canada’s leading dollar store with 900 locations across Canada. Larry Rossy, a third generation retailer, founded the company in 1992. The first Dollarama store opened in April 1992, in a shopping center "Les promenades du St-Laurent" in Matane, Quebec. The products sold are in single or multiple pieces at selected price point of not more than $3. The company aims to provide customers with a consistent

The mission statement explains why a company is in business and what their intentions are for their customers. The mission statement for Wal-Mart states “We save people money so they can live better.” “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life” (Wal-Mart Corporate, n.d.). In my opinion the sole purpose of the existence of Wal-Mart is to produce a two-fold satisfaction for both customer and store. It equally accommodates both parties on a supply and demand curve. Wal-Mart understands the need for people to save money and have the flexibility to enjoy other things in life money can buy. Also, they understand their own need as a business to continue making profits. Reviewing the current stats of Wal-Mart (CNN Money), it is evident that they are meeting objectives of the people and the store. If Wal-Mart introduced brand name items, they would not be able to lower the cost for everyone which goes against what they stand for in accordance with their mission statement. Wal-Mart already has an established image, meaning that they have an image that captures the basic everyday needs. They are more focused on stretching the value of a dollar. The mission statement

Wal-Mart excels in customer service; and the wages provided to their employees is beyond just minimum wage. “Wal-Mart’s success is the direct result of the dedication of its associates, and they reward their hard work with benefits that work for them. Their benefits include more than medical coverage and a competitive pay package: They offer associates retirement savings plans, pharmacy benefits, the opportunity to share in bonuses and valuable discounts at their stores (walmartstores.com, n.d).”

Family Dollar has a big competitive advantage over supermarkets and box stores. The same products that the supermarkets and box stores carry, Family Dollar sells to its customers for a cheaper price. Family Dollar stores are conveniently located in your local neighborhoods within walking or a short driving distance. Most supermarkets and box stores you have to fight with crowds and parking in a larger shopping district. Family dollar not only sells food and health and beauty products but they also have clothing for the family. This is something that supermarkets do not carry. Some box stores do carry clothing products but not with the convenience that Family

Technology has made it to where we can shop online or from our phone in just seconds. It has also brought us coupons, debit/credit cards, checks, organizational charts and so much more. Shopping online can save us money and time. When shopping online you can most of the time get discounts, buy in bulk and have items delivered to your house which in turns saves you money. Dollar Tree’s online store is a great tool to have; however, you have to buy in bulk online. With that being said that means when you go to check out you have to have the minimum amount of each item, which can be a pain. It is still nice to look and see what they have, and possibly buy sets of containers or anything else you may need a lot of. Dollar Tree accepts coupons(! What does this mean? It means you can get things for almost nothing and sometimes completely free. It helps tremendously when you have a tight budget. Due to all the advancements in technology even your local Dollar Tree has debit/credit card readers. Most people don’t carry around a lot of money so their cards are their best friends. Have you ever walked in a Dollar Tree, Wal-Mart, Dollar General or Family Dollar? I bet you noticed that they are all set up pretty much the same way. They get sent organizational charts every time they bring new item in, delete item or the seasons change. This is to give them all the same look and flow, and it also makes it to when you go into any of these stores even for the first time all of the stores are laid out pretty much the same. People hate looking for things in a store, and this nifty invention takes out most of the guess work. Remember as you walk through the front of the store this Christmas season what do you see? Christmas items everywhere they do that because they know it will impulse you to buy it even if you don’t need

Each Dollar Tree store stocks a wide variety of products including regional, national and private-label brands. Some of the product departments found in their stores include beauty, books, teaching supplies, stationery, toys, gifts, candy, glassware, gift items, décor, food and much more. The stores also stock daily items and frozen foods like ice cream.

The Dollar Tree brand of stores has been around since 1986, when Douglas Perry, Macon Brock, and Ray Compton founded the chain as a compliment to their other business, K & K Toys (Parnell, 2014). Through the years, Dollar Tree has acquired several different dollar store and low-end retail chains to grow their business to over 4000 stores (Shetty, 2010). One of the first and most strategic moves that the company made was to shift away from carrying closeout merchandise and to become more of a traditional variety store with a wide variety of basic goods all priced at a dollar or less. To accomplish this change, the chain had to discontinue their current purchasing strategies and had to begin buying directly from manufacturers to change the type of merchandise that they had available for consumers. The second major strategic move involved changing the location of where stores are usually located. Up until this point, the stores had been being in enclosed malls. With this change,

General Mills,Inc. is an American multinational sublayers and marketer of branded consumer foods sold through retail stores. Starting with flour to submarines to toys to restaurants. General Mills was incorporated in 1928 to acquire Washburn Crosby organizational, a flour-milling company created in 1866, and four other milling companies. Specializing in cereals and flour products, the company grew by processing food through the years of the Great Depression. Familiar products include Wheaties and Cheerios, breakfast cereals, Gold Medal flour, Yoplait yogurt, and Bisquick baking mix. During those years at the early begging, the company created the personage of Betty Crocker, who became of one of the most widely known as the food expert in the United States. The name Betty Crocker became a shine leading brand of cake mixes and other

The Dollar General is an American wholesale company that was first initiated in Scottsville, Tennessee by Turner and Cal Turner. Its headquarters are located in Goodlettsville, Tennessee. The mission statement of the Dollar General is "Serving Others." This mission statement helps to bring out the innate requests and intentions of the company in the United States of America and other countries in the world. The company has a vision that describes how it manages to cater for four different types of people. These four groups of people include the customers, the community, employees, and shareholders. Within these categories of people, Dollar General aspires to serve others through deliver of price quality and terrific prices for customers, opportunity, and respect for employees, a superior return for shareholders and a better life for the communities.

A mission statement should be comprised of, or address, nine essential components: customers; products or services; markets; technology; concern for survival, growth, and profitability; philosophy; self-concept; concern for public image; and, concern for employees. While Amazon does not have a formal mission statement, the basic mission and goals of the Company are evident in the words of Mr. Bezos, "We have one strategy at Amazon.com - provide the customer with the best shopping experience." Additionally, "…our goal is nothing short of building the world's most customer-centric Company." Lastly, "our Company mission is to leverage technology and expertise to provide the best buying experience on the Internet" (Balanced Scorecard, p. 1). These quotes from Mr. Bezos could be combined to create an effective mission statement, as follows: The mission of Amazon.com is to leverage technology and the expertise of our invaluable employees to provide the best buying experience on the Internet. Our goal is nothing short of building the world's most customer-centric Company

The respect and care Dollar General gives to the customers and employees comes back to benefit them in their revenue. Dollar General gives the customer a cheap reliable product and distributes it through stores that are local and convenient; convenience and price is where they win. At Dollar General they research and battle daily to provide the cheapest prices in the business at our stores. Not only are the prices cheap, but they are made easy for the customers when shopping. Customers can find the prices of all the products in even increments. This makes it easy for the customers when adding up totals and figuring out taxes. Another convenient aspect of our stores is the size. On average a Dollar General store will be about 6,900 square feet. This allows the customer to get in and out of the store as quickly possible and get on with their day. In fact the average shopper at Dollar General will have completed their shopping, paid, and out the store within 10-20 minutes. This can be compared to a customer going into Wal-Mart shopping for the same goods would spend around 55 minutes in the store. Our last strength would be the products. Dollar General is designed

The article makes it clear that Walmart intend their strategy to be two-pronged, ‘stores in small towns that aren’t big enough to support a full-sized Walmart, and stores in big cities where building a whole super centre is impractical.’ This is a way of expanding the Walmart brand in areas where it is unreasonable to have super centres. They are trying to make Walmart accessible for everyone so consumers don’t have to drive to the nearest superstore. The article mentions that ‘the average round trip to a dollar store is six miles, compared with thirty miles for a typical Walmart trip.’ This is too far for most consumers especially when were in an era of high gas prices. Dollar stores will have an advantage over the superstores

A1: Dollar General's main business strategy is to focus on being the leading distributors of consumable basics, with 30% of the merchandise at $1.00 or less. Dollar General believes in maintaining an assortment of consumable merchandise and making shopping for everyday items hassle free and simplistic.