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Dollar General Essay

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Date: April 30th 2013

Dollar General Business Proposal

Executive Summary

Our group performed an analysis of Dollar General’s external and internal environment, which included a Porters Five Forces breakdown. Those findings as well as analysis on the company’s financial statements formed the basis for our recommendations. We considered several alternative growth strategies for Dollar General to implement. Those strategies are, international expansion, continued domestic expansion, internal improvements, extending services, and taking the company private. We concluded that the most beneficial direction for the company is to go private thereby relieving pressure to meet short-term objectives. We also believe that Dollar General can …show more content…

In order to keep this price point Dollar General is at a disadvantage when 10% inflation happens because Wal-Mart can just raise their prices and they cannot. Although these potential threats exist, Dollar General has an arsenal of potential opportunities for the future.
Porters five forces
Bargaining Power of Suppliers
With 30% of Dollar General’s inventory being made up from nationally known brands and the other 70% consisting of Private label brands, Dollar General does not face a large threat from the bargaining power of suppliers. While the national brands are on par, or sometimes below, big box stores such as Wal-Mart’s prices. Dollar General’s focus is supplying consumers with quality products at the lowest price possible. Since the majority of their products are created internally the power of supplies to control prices or production is very low.
Bargaining Power of Consumers
While there may be low bargaining power of suppliers, the bargaining power of consumers is extremely high. The rise of the Internet has led to an unprecedented transparency of prices within retail. It is now significantly easier to find the different prices offered at the various discount stores in the U.S. Thus in order to keep customers from the other 23,000 discount retailers in the united states, Dollar General must appease their customers at all costs in order to remain successful.
Threat of New

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