Dollar General Target Market

First, let’s look at “For Customers, A Better Life.” Dollar General doesn’t try to carry everything. They narrow their product selection down to include only the most common necessities.

There are several different types of stores within the discount retail industry, and for comparison's sake, the industry is further broken into many segments. DG is in the market segment known as the dollar store category. As a result, competitors such as Wal-Mart are in the same industry but not the same peer group. Comparisons will be made throughout this report to Wal-Mart and other big firms because they tend draw some of the same customers.

The Jeep market in the USA has been divided into a number of segments, among which are demographic, psychographic and behaviors of the target market. This paper shall focus on the Jeep market in the U.S. and more specifically the demographic and psychographic characteristics of the market and behaviors of target market.

Continue Mission ensures that military Veterans and their families are the main focus of their mission and that they are given an opportunity to reduce their stress, improve their relationships, and prevent suicide. We utilize a three-pronged approach focused on improving and saving the lives of veterans through one-on-one services, group activities, and a large referral system of community resources that support and educate Veterans. Continue Mission is a 501C-3 non-profit organization founded by Joshua Hansen, U.S. Army, Retired and Laura Cantin.

When it came to shopping, I used to go to two stores, Wal-Mart and Target. Now I just go to Wal-Mart. Between the two of these stores, Wal-Mart is definitely the best, not to mention the most beneficial. They have everything you need and more. Who wouldn’t love a store that has the best customer service, quality and much more?

Family Dollar has a big competitive advantage over supermarkets and box stores. The same products that the supermarkets and box stores carry, Family Dollar sells to its customers for a cheaper price. Family Dollar stores are conveniently located in your local neighborhoods within walking or a short driving distance. Most supermarkets and box stores you have to fight with crowds and parking in a larger shopping district. Family dollar not only sells food and health and beauty products but they also have clothing for the family. This is something that supermarkets do not carry. Some box stores do carry clothing products but not with the convenience that Family

The customers of Dollar General come in all ages and both sexes, but the majority entering Imboden’s facility are women. Approximately 80-85 percent is female. The income level for the customers at this facility is from low-, middle, and fixed incomes. This was determined from observation and knowledge of the people entering the store. Most of the customers observed lived within a three to five mile radius of the store. Almost half, about 40-45 percent, of the visitors were over the age of 55 years. Furthermore, the United States Securities and Exchange Commission (2011) says approximately one-fourth of the customer save a less than $20,000 per year income.

The Dollar Tree brand of stores has been around since 1986, when Douglas Perry, Macon Brock, and Ray Compton founded the chain as a compliment to their other business, K & K Toys (Parnell, 2014). Through the years, Dollar Tree has acquired several different dollar store and low-end retail chains to grow their business to over 4000 stores (Shetty, 2010). One of the first and most strategic moves that the company made was to shift away from carrying closeout merchandise and to become more of a traditional variety store with a wide variety of basic goods all priced at a dollar or less. To accomplish this change, the chain had to discontinue their current purchasing strategies and had to begin buying directly from manufacturers to change the type of merchandise that they had available for consumers. The second major strategic move involved changing the location of where stores are usually located. Up until this point, the stores had been being in enclosed malls. With this change,

If Wal-Mart needed a distribution center, they would build on in Florida, they would build one in Texas, and they would build one in California. Even without the additional warehouses, Wal-Mart had the advantage of better information systems. They knew what was selling and what was not selling in the stores whereas Kmart was just staying with the same-old, same-old, and did not bother to reinvest in its infrastructure logistics and inventory control.

Wal-Mart is widely recognized as one of the leading discount variety store chains. It is the nations largest discount department store chain, and also one of the largest discounters in the nation in terms of sales dollars.

The Dollar General is an American wholesale company that was first initiated in Scottsville, Tennessee by Turner and Cal Turner. Its headquarters are located in Goodlettsville, Tennessee. The mission statement of the Dollar General is "Serving Others." This mission statement helps to bring out the innate requests and intentions of the company in the United States of America and other countries in the world. The company has a vision that describes how it manages to cater for four different types of people. These four groups of people include the customers, the community, employees, and shareholders. Within these categories of people, Dollar General aspires to serve others through deliver of price quality and terrific prices for customers, opportunity, and respect for employees, a superior return for shareholders and a better life for the communities.

     When you talk about Wal-Mart the first thing that you have to remember is that they are the largest retailer in the world. Wal-Mart employs more people in the United States than any other company and is second only to the federal government in the number of employees that they have on the payroll. These are important facts to consider in that due to their tremendous size, Wal-Mart has an enormous

The respect and care Dollar General gives to the customers and employees comes back to benefit them in their revenue. Dollar General gives the customer a cheap reliable product and distributes it through stores that are local and convenient; convenience and price is where they win. At Dollar General they research and battle daily to provide the cheapest prices in the business at our stores. Not only are the prices cheap, but they are made easy for the customers when shopping. Customers can find the prices of all the products in even increments. This makes it easy for the customers when adding up totals and figuring out taxes. Another convenient aspect of our stores is the size. On average a Dollar General store will be about 6,900 square feet. This allows the customer to get in and out of the store as quickly possible and get on with their day. In fact the average shopper at Dollar General will have completed their shopping, paid, and out the store within 10-20 minutes. This can be compared to a customer going into Wal-Mart shopping for the same goods would spend around 55 minutes in the store. Our last strength would be the products. Dollar General is designed

A1: Dollar General's main business strategy is to focus on being the leading distributors of consumable basics, with 30% of the merchandise at $1.00 or less. Dollar General believes in maintaining an assortment of consumable merchandise and making shopping for everyday items hassle free and simplistic.

Walmart strives to bring good value to its customers under one roof. They provide a wide variety of goods and brands at competitive prices.