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Dollar Tree Case Study: The Miles And Snow Typology

Satisfactory Essays

The Miles and Snow typology helps determine the overall strategy of an organization with prospectors on one end of the spectrum and defenders on the other (Parnell, 2014). Attempting to determine where a specified company can be reasonably challenging but understanding the market’s maturity can help identify model approaches. Dollar Tree operates in a fairly maturity market that sells universal commodities, therefore operating under a prospective mentality would be tremendously problematic due the consumers’ attention to cost. Therefore, Dollar Tree would be placed closer to the defender side of the spectrum. The defenders assume that the market is stable and the majority of the strategic emphasis is on internal process improvements which appears to be Dollar Tree’s ploy in the past as they have been attentive to increasing their supply chain efficiency and decreasing overall product cost to ensure the longevity of their $1-dollar structure. However, the recent acquisition muddles the perceived concentration as their overall strategy has …show more content…

There are numerous stores that fall into this category around the United States including a west coast competitor 99 Cents Only stores that has continued to grow. Until the Dollar Tree fully determines the ongoing plan for its traditional stores and the recent acquired Family Dollar locations, I believe that the Dollar Tree now operates in two separate groups one above the $1.00 threshold and one below. The traditional Dollar Tree stores have begun to lose profits as emphasis on cost reductions have been overshadowed by the acquisition. As of right now, it does not appear to be determined if the Dollar Tree will continue to operate in each of the segment groups of if future alignment is

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