Domesticity Of The 1960s Essay

A common saying people have embedded in our minds is that the past between 1950s and 1960s is considered as “The Good Ol’ Days” or “The Golden Age.” These assumptions were made due to the prosperity and growth of the nation however the truth is that many Americans felt disadvantaged. After WWII women became confined to the home where they were expected to care for the family. Many housewives did not like these conditions because they felt as though they were slaves in their own little worlds by losing rights they had gained during the war. The only work women were wanted for was for cooking, cleaning, laundering, sewing, taking care of children, etc. Many women became discouraged due to the fact they no longer felt important in society.

Why are we so unfulfilled? What is our role in life? Is there more to life than baking cookies an ironing sheets? These are questions that housewives across America asked themselves on a daily basis in the 1950s. These women were part of what is now consider the “Cult of Domesticity” which focused on the happiness of the family unit and the wholeness of the home.

An Intersectional Analysis of “The Feminine Mystique” When it was first published in 1963, Betty Friedan's The Feminine Mystique was very popular among women in the 1960s, and the ideas presented in the book were extremely influential to second wave, liberal feminism. In The Feminine Mystique, Friedan discusses what she believes to be the myth of the happy, suburban housewife. She also addresses the societal pressure for women to be feminine above all else, and gives examples as to why this pressure is harmful. She highlights the ways in which women are taught by society that being a wife and mother will make them happier than having a career. When educated women give up careers and other ambitions to become a stay-at-home mother, many find

Through the major influences of mass consumption within domesticity roles in Australian and American families, materialistic items including the family car and the introduction of the television where perceived as the central element of the family during the post-war period. Within America during the 1950’s, there was a sudden rise of new home building causing a major influence within the economy as families, especially middle class families were receiving an improved income under the leadership of President Truman , allowing families to indulge in materialist items including the family car. Through Cold war threats and anxieties American ideas of domesticity where shaped around the concept of the American dream which was expressed within American film, television and literature to ease these pressures .

After conducting a survey of her Smith classmates at a 15-year reunion, Friedan found that most of them were, like she was, dissatisfied suburban housewives. After five more years of researching history, psychology, sociology and economics, and conducting interviews with women across the country, Friedan charted American middle-class women’s metamorphosis from the independent,

The most prevalent and popular stereotype of the post World war II era in America is one filled with women abandoning their wartimes jobs and retreating into the home to fulfill their womanly duties. In Joanne Meyerowitz’s Beyond the Feminine Mystique: A reassessment of Postwar Mass Culture, she shows how far women departed from this one dimensional image. While Betty Friedan’s The Feminine Mystique is reflexive and focused on the mainstream, Meyerowitz’s analysis is a broader and more inclusive exploration of media, as she draws upon multiple sources. Although Friedan effectively unveiled the thought process and reasoning behind society's belief that the message of media was to make women think that their place was to be the happy housewife, Meyerowitz expanded her media archives and found a differing message in analyzing both female responses to media and exploring their stories.

During the middle of the nineteenth century, a so-called "cult of domesticity" arose in the United States and Great Britain predicated upon a number of assumptions regarding the proper role of women in society, and it served to protect male hegemony during a period of historical upheaval. According to Godey's Lady's Book, one of the most successful magazines of the period, "the perfection of womanhood... is the wife and mother, the center of the family, that magnet that draws man to the domestic altar, that makes him a civilized being... the wife is truly the light of the home." A woman's appropriate role was that of a wife and mother, and they were expected to follow certain cardinal virtues that contributed to the perpetuation of this role, which formed the basis of the cult's ideological work. The cult of domesticity was an ideological construct which served to support the dominant authorities of the time, and only by examining the cult of domesticity (and the "angel of the house" which served as its focus) as points of intersection between religious, political, and economic power can one begin to understand how the role of women in the nineteenth century was regulated in response to historical developments that threatened male hegemony, namely, nationalist anxiety following the American Revolution and the ascendance of capitalism as the overarching political and economic structure.

“were forced out of their wartime occupations and into the domesticity of the new American nuclear family, many women felt disenfranchised. Furthermore, the 1950s are often identified as the pinnacle of gender inequality as women were denigrated and portrayed as ‘stupid, submissive, purely domestic creatures’” (George, 2013).

The treatment of the male gender role is altogether different from that of the female gender role, and this issue has turned out to be important. Gender roles were extraordinarily changed in the 1950s, with the men returning from war and taking their occupations back. Females had, throughout World War II, taken men’s occupations while they had been away at war. After the war, numerous women needed to keep their occupations. Instead, a considerable amount of them got to be spouses and moms as the men returned from the war. For example, the male spouses were away at work for most the day while the wives would need to do a decent measure of the manual work around the house. The type of chores could have been cleaning, cooking, or other tasks the female spouses handled. These adjustments in the home might not have been viewed as positive but rather they were for women. Ladies truly advanced in the fifties with finding new openings for work and discovering their place in the world. Therefore, two articles explain further in detail about the

The book describes how complex societal dictation dominated the lives of women and left no room for growth as a unique individual with a passion other than homemaking. It called upon women to take a stand against these so called norms and “seek new opportunities for themselves” (“Betty Friedan”). It instantly became sensation and “continues to be regarded as one of the most influential nonfiction books of the 20th century” (Michals). It struck a nerve with all women alike, leading to a “feminist explosion” (Kaplan) because of the recognition of themselves in Friedan’s work (Parry) and the familiarity shared between the women created a sense of community. It also brought public awareness to the glamorized domestication of

Advertisements in the 50s started to glamorize being a house wife sending out the message that a woman’s role was in the home smiling, arms loaded with cooked food or women cleaning the house and portraying that the women in the advertisements were happy and content with this role in the home (Google Books, 2017)). A smiling house wife who was cooking and cleaning was a “Normal American Women’(1950s.weebly.com, 2017)) women in the 1950s were perceived as nothing more than the homemaker. It was quite unheard for a woman to go to college and receive an education, they were expected to be a stay at home wife and nothing more, they were seen as dedicated housewives who’s only goal in life were that of pleasing their husband. Society in the 1950s believed that women should not work as this would involve leaving the house and not placing attention on her family((Google Books, 2017)). Men in the 1950s had complete control over their wives with the

Friedan, however, was no ordinary housewife. Before starting her family, she had worked as a newspaper reporter; even after her children came, she wrote regularly for the major women 's magazines. By 1957 she was fed up with the endless stories about breast-feeding, the preparation of gourmet chip dips, and similar domestic fare that was the staple of ‘Redbook‘, ‘McCall 's‘, and ‘Ladies ' Home Journal‘. She had noticed many women like herself who worked outside the home and felt guilty because their jobs threatened their husbands ' roles as providers or took time away from their children. Thus Friedan began to wonder not only about herself as a woman, a wife, and a mother, but also about the role society had shaped women to play.

In the book The Feminine Mystique, Betty Friedan brings attention to what she calls the feminine mystique, or “the problem that has no name”. Through the use of anecdotal narratives, her own personal experiences as a journalist, editor, mother, and the interviews of many women from different backgrounds in order to unveil the truth about the women of the 1950’s. The problem which sparked the second wave of feminism in the United States is one that focuses on the inequality between men and women and the undervaluing of women in both the social and private spheres. The women of the time gave up pursuing their passions, such as getting an education or careers in science or business in order to fit the image of the stereotypical stay-at-home mom whose main goal in life is to raise her children while providing a safe and comforting home for her husband. The Feminine Mystique, as she called it, was the idea of widespread unhappiness of women, despite the preconceived notion that women were happiest when they have a family. Throughout her work, she dives into many of the problems associated with the feminine mystique and builds a powerful concept of what would eventually be labeled feminism.

After World War II, the nation was blooming. Everything was growing, people were going to college, and wealth grew. The idea of the perfect American life was developed, this included a husband that worked and a wife that stayed home and took care of the house and children. To look at how women are affected by this perfect life I am analyzing “Governor Adlai Stevenson Tells College Women about Their Place in Life, 1955” and “Good Housekeeping: Every Executive Needs a Perfect Wife, 1956”.

Throughout much of the early 20th century, women were regarded as traditional housewives. The role of a typical American woman was quite simple, compared to the standardized 21st century female; her job was to conceive children, take care of any household cleaning duties, and make sure her husband was happy. At the time, both parties were happy; the husband would go off to work and the spouse would reside at home; no worries. However, the economic downfall of the United States, ever so infamously called The Great Depression, eventually shined an immense light on the flaws of the lives in most American middle-class households.