Domino Marketing Plan

Papa Johns is one of the top pizza franchises in the country. Over the years, they have utilized their strategic planning to ensure customer satisfaction and to offer the nation excellent tasting pizza. Naturally, Papa John’s mission statement explains a family-oriented company that provides high-quality pizza with better ingredients than their competition. A company’s mission statement displays the direction of the company and what the company has to offer to its customers (Parnell, 2014). Papa Johns has successfully gained a substantial competitive advantage over their competitors through their strategic business decisions. Throughout the recent years, Papa Johns has experienced various environmental factors that have altered their strategic operation. Strategic factors that have affected Papa Johns is changes to their external elements within the industry they operate successfully. Apparently, one significant difference within the environment that Papa John’s operates in is the technological advancements offered to enhance marketing strategies. Recently, Papa Johns experienced an increase in sales because of their mobile device app that

Domino’s Pizza and Papa John’s Restaurant have similar menu that offer many choices to customers, but their prices and atmospheres set them apart. In What Domino’s Pizza and Papa John’s Restaurant are similar and different? The restaurants basically serve pizzas, they also have breadsticks, cheese sticks, various-flavored chicken wings, desserts, and extras like banana peppers and jalapeño peppers. They are baked crispy, with little sponginess or give in the middle. Not even the magic combination of garlic and parmesan with marinara sauce can give back the soft center these amazing breadsticks deserve. Both restaurants have similar earnings yields and are growing their earnings at a similar rate. However, compared to Papa John’s, Domino’s Pizza

The three greatest strategic challenges Papa John’s currently faces are competition, pricing, and meeting growth targets. As with any organization, they are continuously competing against other firms in their markets. The market is highly competitive with other retailers such as Pizza Hut, Domino’s, and Little Caesars also looking to create a competitive edge for their businesses. Although Papa John’s has created a successful brand they must still work at providing products and services which their competition cannot. Through marketing and technology they must understand their market in order to ensure they are staying true to their core values while providing more of what the consumer is looking for above their competitors.

Within the past ten years, Little Caesars has been able to continue to grow as a pizza chain through the use of a low-cost strategy targeting economically challenged areas. Little Caesars’ “Hot-N-Ready” model focuses on luring the customer with fast service and virtually no wait time. This model has allowed them to eliminate the delivery option offered by most major pizza chains. In doing so, customers avoid delivery fees and higher prices because Little Caesars reduced their labor cost significantly.

Papa John’s has employed a strategic plan that has set them apart from the completion focusing on the advantages of clarity of product and sound business practices. Based on Papa John’s actions over time it is evident that Papa John’s believes in expansion based on practical return on investment that eliminates debt. Where the completion tends to expand, mounting huge debt opening stores just to develop market dominance in a region. Papa John’s also believes that the quality of their products are paramount to accomplishing the success necessary to minimize failures focusing on successful products that meet their customer’s needs. In the text, the author discusses this business strategy when it is exposed that “Papa Johns has closed unprofitable

Porter 's five forces framework assesses the competitive pressures a company faces within the industry. The five forces of competitive pressure include: competition from rival sellers, competition from potential new entrants to the industry, competition from producers of substitute products, supplier bargaining power and customer bargaining power. The model helps us determine the strength of competitive pressures and profitability of an industry. [3]

The Papa John’s case provides a classic example of a company that entered a highly saturated and mature market and was able to enjoy immense growth and success due to its creative product differentiation strategy. The company’s motto has been consistent from the day the first restaurant was opened: Superior ingredients and a superior product from its competitors. John Schnatter took the basic concept of product differentiation and positioning to new heights as he created a strong global brand, which had an unprecedented track record of success and customer loyalty over its competitor’s pizza products.

Porter's five forces is a model launched in 1979 by Michael Porter. It is used by companies for industry analysis and corporate strategy development. The five factors include competition, supplier strength, customer power, the potential for new companies joining the industry, and the threat of substitute products. Below is the model of Porter’s five forces:

The Porter`s five forces are threats of new entrants, the bargaining power of buyers ,product substitution and intensity of rival of rival among competitors .These forces measure the competitiveness of the market and also helps the company to identify strategies to use to penetrate such and gain market share.

Porter’s five forces are used to determine the competitive intensity and attractiveness of a market. These are close forces that affect a company’s ability to make a profit and serve customers. If any of these forces change, a company must reassess its marketplace. The five forces include: the threat of substitute products, the threat of the entry of new competitors, the intensity of competitive rivalry, the bargaining power of customers and the bargaining power of suppliers.

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza

This has weakened their qualities in the portion Dominos concentrates on - Takeaway/Home conveyance. Its worldwide operational model takes into consideration lean stores, all around prepared staff and adaptability at a nation level to redo menus to suit client tastes. Operational prerequisites have provoked the utilization of innovation to make the client encounter all the more improving, it has a background marked by firsts – they were the first to utilize TV as a conveyance channel, a web based following framework that enables clients to track the pizza arrange and an exclusive purpose of offer framework. A mix of the Company level methodology and the Operational Strategy has brought about Dominos having a notoriety for dependability and predictable pizza quality) – these procedures have guaranteed that Dominos keeps on meeting its client

Below we will see how different marketing mix tools are used by Domino’s to sell their products to their targeted audience.

Michael Porter provided a framework that models an industry as being influenced by five forces (Porter, 1980). Theseinclude the threat of new entry, the threat of substitutes, and the power of buyers, the power of suppliers and competitive /Degree of rivalry.

When it comes to pizza, everyone has an opin ion . Some of us think th at our current pizza is just fine the way it is. Others h ave a favorite pizza joint th at makes it like no on e else. And m any pizza lovers in America agreed up until recentl y that Dom ino 's home-delivered pizza was amo ng the worst. The home-delivery market for pizza cha ins in th e United States is approximat ely $15 billion per year. Domino's, which owns th e largest home-delivery market share of any U.s . pizza chain, is find ing ways to innovate by overhauling its in-store transaction processing systems and by providing other us eful services to customers, su ch as its Pizza Tracker. And