Domino 's Effect On Improving Its Efficiency

This material is being taken by this link[2]: (https://techandmarket.blogspot.com/2017/05/pros-and-cons-of-online-food-ordering-business.html). This report is about the delivery system of the pizza hut. How people are being attracted towards the delivery systems.

Founded in 1960, Domino 's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. Domino 's Pizza 's Vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world(Domino 's, 2013).

Technology innovations and breakthroughs have forced businesses to adapt or risk losing customers to the more agile and flexible competitors. According to Dulipovici & Vieru (2015) new technologies are moving businesses into the virtual realm. Customers are able to use a smartphone to make a purchase with a credit card and have it shipped to a location anywhere in the world. Technology has allowed hotels and airlines to install do-it-yourself kiosks to expedite reservations. This has helped these two critical service industries to streamline operations while improving service to consumers.

In the story of this company, its CEO Xu said, “to make one delivery successful there’s fifteen small things you have to get correct, which is shocking.” This is true because the company must consider every detailed problem like the most appropriate time to arrive at each restaurant. These optimization problems make it difficult to make delivery times more efficient and satisfactory to customers. To solve this problem, the company hires a team of engineers to build a high-functioning online system. This system allows DoorDash to obtain and keep customers and therefore obtain more business. A strong technical team is crucial for any peer-to-peer business model like DoorDash.

These system provides domino’s a competitive advantage and by the help of these system they improve their business so well i.e.

The company realizes and utilizes the social platforms as pathways to acquiring new markets and increase in growth. The well developed company websites provide all the information on products available for sale, their health benefits, recipes, and even provides sections whereby one can access tutorials on how to cook certain healthy meals. Customers can also find and receive gift cards, coupons, and promotional deals through the online platforms. The well developed web structure has also prompted the company to adopt an online shopping system. There is a growing trend on making product purchases online. Most buyers in this time and age would prefer to pay more for services so that they can save time. The online shopping system allows for purchases at any time of the day, time saving and comparison shopping.

In addition to its low direct costs linked with economic transactions. Also the company has reduced its agency costs, therefore being efficient. Tesco is also known for its high degree of Complementarities; however the Internet has helped the company to use its distribution channel through internet for only a partial range of goods and products, that are able to be stored, processed and transmitted in a digital format. Add that the Internet can provided the company with exchange of information for goods and to track the deliveries and most important is providing in-line customer services. Therefore reducing the costs and increasing the speed and the quality of data transfer. To conclude, in a way to be able to deliver products to its clients, each company should benefit from the interned but also build a complementary physical logistics system. Tesco also is using the Lock-in strategy: “Stay safe online policy” that protects its users by giving them tips and commands to use. We can take the example of “Keeping a watchful eye” which lowers the threat of fraud by providing an amount of complicated tools through the suspicious activity on the account of each user. Many actions taken by the company aimed to have loyal customers that are able to rely on Tesco’s services and depend on it due to its precision and honesty information. And

The bargaining power of customers is high. First of all, the customer size is tremendous globally, which also has an accelerating growth rate in recent years. Customers’ leverage is strengthening as a result of this. Another inevitable factor is that with countless retailors online, there is low switching cost for customers to find other alternative companies that suits their desire to conduct purchases. Moreover, consumers today are more sophisticated. Consumers are less commit to impulsive-buying, yet are more willing to study about product features and evaluate their options before purchasing online. Their purchase pattern can also be hard to learn too.

In today’s environment, it is extremely essential for retailers to embrace technology in the course of their businesses. This is mainly because a significant number of consumers can be attracted and accessed through technological measures. It is essential to appreciate the fact that data, infrastructure and e-commerce software form the basis of United Parcel Service’s technological superiority. All these tools play a pivotal role in supporting the company’s e-commerce strategy and the company’s business strategy as a whole. One of the key attributes of United Parcel Service is its commitment to investing in researching emerging technologies. This gives it an exceptionally competitive advantage. United Parcel Service (UPS) consistently seeks to embrace technologies that that enhance the company’s efficiency (Russell Baker, 2008). The company’s commitment to technological advancement made the company appear in InternetWeek’s top 100 companies in 2004 (Russell Baker, 2008). On the other hand, InfoWorld ranked the company as the seventh company with the most significant contribution to technological infrastructure.

At the present time, information technology changes fast, and most companies has built their own websites, online shops, and databases to help them to increase their sales from online customers. They collect information and analyse their customers to know their customers ' needs and wants. Therefore, M&S has invested its information technology, such as online shop in 1999. In addition, most stores in the UK and Western Europe were running a trial of the EPOS (Electronic Point Of Sale)[3] systems. M&S has also used this system to drive sales, increase customer service, and improve its efficiency (Yorwerth, 2001).

Geoff Riley, Domino’s Pizza - Growth & Strategy (Part 2) - Innovation, Service and Smart, Operations, http://tutor2u.net/blog/index.php/business-studies/comments/dominos-pizza- growth-strategy-part-2-innovation-service-and-smart-operation/

Historically, Domino’s Pizza has been a strong player in both the domestic US and international out-ofhome pizza marketplaces. With more than 9,300 locations in 65 countries, Domino’s is the number two pizza restaurant behind Pizza Hut and number one in the pizza delivery segment with market share numbers approaching 20 percent.1 (See Exhibit 1 for a ranking of the top 50 pizzeria brands in 2009 by sales.) In recent years, how ever, Dom ino’s ha s com e un der c onsumer fire and, although masked by

Today’s customers demand a lot more from the utility of any product or service they are interested in purchasing. Customers expect quality products and services, competitive pricing and certain level of control over their transactions and their provider to engage with them.

* The company discontinues the 30-minute guarantee and re-emphasizes the Total Satisfaction Guarantee: If for any reason you are dissatisfied with your Domino's Pizza dining experience, we will remake your pizza or refund your money.1994 * Buffalo Wings are rolled out in all U.S. stores.1995 * Domino's Pizza International opens its 1,000th store. * First store opens on African continent, in Cairo, Egypt.  >>>>1996 * Domino's launches its website (www.dominos.com). * Domino's rolls out flavored crusts, for limited-time-only promotions, nationally for the first time in company history. * The company reaches record sales of $2.8 billion system-wide in 1996.1997 * Domino's Pizza opens its 1,500th store outside the United States, opening seven stores in one day on five continents simultaneously. * Domino's Pizza launches a campaign to update the company logo and store interiors with brighter colors and a newer look.1998 * Domino's launches another industry innovation, Domino's HeatWave®, a hot bag using patented technology that keeps pizza oven-hot to the customer's door.  >>>> * Domino's Pizza opens its 6,000th store in San Francisco, Calif. in April. * Domino's Pizza founder, Tom Monaghan, announces his retirement to pursue other interests, and gives up ownership of the

Dominos promotes it products through its own websites, Displays in their shops, magazines and newspaper advertisements, Television commercial Adds etc. Where their punch line “Yeh hai rishto ka time” attracts the consumer to have positive view about their products.