Domino's Australia Case Study

The Australian pizza industry is among the most competitive in the world dominated by the market leader, Domino’s Pizza Enterprises Limited (Ibisworld 2013). Today, the publicly listed company is the principal largest, low cost, pizza chain in Australia operating four hundred and ten retail food outlets, employing over 21,000 employees Australia wide (Ibisworld 2013). The business currently provides customers with pickup and delivery pizza meal options offering customers the traditional methods of ordering such as telephone calls and in store walk-ins as well as a digital ordering service via online mobile applications and a desktop website.

Domino’s banned video cameras in the stores. The following days, Domino’s did not advertise sandwiches shown in the videos, it featured other items instead. Domino’s pizza didn’t stop here; it learned from this experience and developed ways to improve its customer relationship. Domino’s spent months getting feedback from surveys and focus groups, and decided it needed an entire product renovation. In addition, the company introduced the “Domino's Pizza Tracker”, to improve transparency, allowing customers to place their orders online and track them. Customers are even told exactly when their pizza is put into the oven. It also allows customers to see when your order is being prepped, baked and sent out for delivery. It also created “The Pizza Turnaround” campaign to market their new pizza. Domino’s showed social media feedback on a billboard in Times Square, asked people to snap pictures of their pizza, and even created an innovation hub. The comments were filtered for bad language and appropriateness, but not for sentiment and put on the billboards. They were picked from Domino’s pizza tracker, which lets you follow your order. And it worked. Sales increased by 14% in that first quarter and profits doubled

Italian foods are very popular especially pizza. One of the most well-known pizza companies is Dominos. Patrick Doyle CEO of Dominos plays no small part in Dominos success. “We have to wake up every day and figure out how to get better,” proclaims Patrick. Although it’s safe to say we all like Dominos are pizza from anywhere in general.

Inventory control is the biggest challenge because of inappropriate inventory management system. There is a requirement of proper food service for better inventory control and also for identifying the important requirements. There is a need to develop the inventory methods for the products and with a standard inventory management company should try to minimize the wastes in terms of future. (Gartenstein, 2012)

Domino’s Pizza Enterprises Ltd which is located in Australia is the biggest chain of pizza in Australia. Domino’s Pizza holds franchise rights for the Dominos brand in Australia, New Zealand, France, Belgium, the Netherlands, Monaco and Japan. Domino’s Pizza Inc., a US company, owns the Domino’s brand.

Different companies occupying the same market niche often provide similar products, but with very different marketing and production strategies. This paper will focus on the pizza industry and two very different companies offering ostensibly the same product – Papa Murphy’s and Mama Carpino’s. The first, Papa Murphy’s, sells

Secondly, I would recommend Domino to build strong and effective mobile and online ordering. As the booming of internet online ordering, Domino can build new strength in this channel which will not only help increase sale, but also help communicate with customer using low cost. Moreover, this channel will access larger number of customers.

At Domino’s Pizza, we are Driven to Deliver the best products to our customers in the quickest time it is safe to do so. We do this through four underpinning values:

The customers placing orders through calls can be considered as one segment of the Domino’s Pizza

DOMINO’S PIZZA Domino's Pizza is an international fast food pizza delivery corporation. It was founded by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in 55 countries, including all 50 US states. It was the second-largest pizza chain behind Pizza Hut in the United States. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. Domino’s continued to grow and in 1978 opened its 200th store. On May 13, 1983, Domino's opened its first international store, in Winnipeg, Canada. That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000

Domino’s pizza is a worldwide restaurant chain and pizza delivery company. Dominos rewarded me as a quality project manager to solve its quality management issue facing in the sore in New Zealand.

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza

The profit per store can be decomposed into number of transations per store and profit per transation; the number of transations per store can be further decomposed into square feet per store and number of transactions per square foot. Unfortunately, I can’t find more detailed data of Domino’s. But Domino’s did make much effort on improving its efficiency. The executive vice-president of Domino’s international, Richard Allison, said that Domino’s is working on growing the number of transactions per store to improve its economic performance by produce innovation. "The only way to grow profitability is by increasing the number of transactions per store. We are not cutting back costs in advertising or training," he said.

Pizza Hut is one of the most widely known pizza chains worldwide. It was founded in 1958 in Wichita, Kansas and is owned by Yum Brands Inc., based in Louisville, Kentucky. Since its establishment till today, Pizza Hut has more than 11,139 branches internationally, including in countries like China, Saudi Arabia and Malaysia. Since half a decade ago, Pizza Hut has built its name and reputation of being one of the most favorable pizza brands by the pizza lovers worldwide. This statistic, however, has been declining for the past seven quarters (as of 2014) behind Domino’s and Papa John’s. Papa John’s especially, is seen as the market leader in this industry and since then has been leading the other two major competitors. Although Pizza Hut remains as the largest pizza chains in the US, Pizza Hut sales are doing it otherwise. Below is the sales comparison graph between Pizza Hut, Domino’s and Papa John’s.

Strong brand awareness, controversial promotional activity, good service and quality innovative pizzas – are the components being valued by the company throughout the process of business expansion.