Domino's Australia Case Study

Dominoes was found in 1960 and headquartered in Ann Arbor, Michigan. Domino’s Pizza Inc. is the market leader in the United States pizza delivery and second largest pizza company in the world based on number of units. The company offers a wide variety of pizza products as well as pasta, bread sticks, boneless chicken and wings, desserts and soft drinks. As of the beginning of this year, 2012, Domino’s had 394 company-owned stores and 4,513 franchised Domino’s units in the U.S. and 4,835 franchised stores internationally. Domino’s strategy is to use its superior supply-chain to provide its franchises with lost cost inputs so the franchises may focus on sales and service. Through the online

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza

Inventory control is the biggest challenge because of inappropriate inventory management system. There is a requirement of proper food service for better inventory control and also for identifying the important requirements. There is a need to develop the inventory methods for the products and with a standard inventory management company should try to minimize the wastes in terms of future. (Gartenstein, 2012)

The Australian pizza industry is among the most competitive in the world dominated by the market leader, Domino’s Pizza Enterprises Limited (Ibisworld 2013). Today, the publicly listed company is the principal largest, low cost, pizza chain in Australia operating four hundred and ten retail food outlets, employing over 21,000 employees Australia wide (Ibisworld 2013). The business currently provides customers with pickup and delivery pizza meal options offering customers the traditional methods of ordering such as telephone calls and in store walk-ins as well as a digital ordering service via online mobile applications and a desktop website.

Domino’s banned video cameras in the stores. The following days, Domino’s did not advertise sandwiches shown in the videos, it featured other items instead. Domino’s pizza didn’t stop here; it learned from this experience and developed ways to improve its customer relationship. Domino’s spent months getting feedback from surveys and focus groups, and decided it needed an entire product renovation. In addition, the company introduced the “Domino's Pizza Tracker”, to improve transparency, allowing customers to place their orders online and track them. Customers are even told exactly when their pizza is put into the oven. It also allows customers to see when your order is being prepped, baked and sent out for delivery. It also created “The Pizza Turnaround” campaign to market their new pizza. Domino’s showed social media feedback on a billboard in Times Square, asked people to snap pictures of their pizza, and even created an innovation hub. The comments were filtered for bad language and appropriateness, but not for sentiment and put on the billboards. They were picked from Domino’s pizza tracker, which lets you follow your order. And it worked. Sales increased by 14% in that first quarter and profits doubled

Domino's Pizza, Inc. is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan. Currently, the franchise is the second-largest pizza restaurant in the USA, the first being Pizza Hut but Domino’s being the largest worldwide. Moreover, Domino’s pizza has more than 10 000 restaurants in over 70 countries globally. The pizza franchise was sold to Bain Capital in 1998 and went viral in 2004.

Italian foods are very popular especially pizza. One of the most well-known pizza companies is Dominos. Patrick Doyle CEO of Dominos plays no small part in Dominos success. “We have to wake up every day and figure out how to get better,” proclaims Patrick. Although it’s safe to say we all like Dominos are pizza from anywhere in general.

Different companies occupying the same market niche often provide similar products, but with very different marketing and production strategies. This paper will focus on the pizza industry and two very different companies offering ostensibly the same product – Papa Murphy’s and Mama Carpino’s. The first, Papa Murphy’s, sells

Domino's believe that their business model and brand strength place them well to exploit this growth. Fast

Secondly, I would recommend Domino to build strong and effective mobile and online ordering. As the booming of internet online ordering, Domino can build new strength in this channel which will not only help increase sale, but also help communicate with customer using low cost. Moreover, this channel will access larger number of customers.

The customers placing orders through calls can be considered as one segment of the Domino’s Pizza

This gave them an advantage because provided healthier alternatives to fast food, providing customers with nutritional contents. Dominos also had a different approach to advertising their products. They used the ability to provide a range of pizza, satisfying a customer’s particular want, as a way to lure in customers. Pizza delivery “30-minute guarantee,” was also services Dominos had, that attracted many customers. However, the time limit rule was ERASED when it took a negative impact on Dominos, due to employee’s accidents trying to meet time limit. They then launched a website that customers can use to order and pick up pizza or get home delivery, and made it applicable on mobiles. Dominos used competitive advertising as well, making sure their better than others, which FORMED intense competition with other pizza selling brands. However, Dominos success also came from the help of domestic and international franchises who invested in advertising efforts. These food chains creative advertising and marketing techniques seek to capture the audience’s attention, which is main cause for their large quantity of loyal consumers, that made

While the report considers Domino’s overall strategy, it also focuses on the daily operations of different stores across India and its location specific operational stratgies. Particular focus has been placed on the daily operations processes of the Domino’s store located near Gahziabad, Delhi & NCR region.

In the global marketplace, franchises must accommodate to the demographic of countries to meet their cultural needs. Specifically, Domino’s Pizza, acclimatizes and adapts their restaurants and menu offerings based on their global locations. Domino’s has worked on expanding in hundreds of new locations worldwide and has done an effort to improve their menus to succeed over their rivals. As a result of its efforts, Domino’s Pizza has become the second world leader in pizza sales. After analyzing Domino’s market’s in the United States, India, and Japan we can fully understand how a global franchise must continuously adapt and grow in order to remain competitive and successful worldwide.

Strong brand awareness, controversial promotional activity, good service and quality innovative pizzas – are the components being valued by the company throughout the process of business expansion.