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Domino’s Pizza Inc. is a privately held company which is a largest pizza delivery company in the world. The first Domino’s store was opened in 1960. Domino’s sells more than 400 million pizzas worldwide every year. According to the Domino’s corporate profile, “Each day, more than 1 million customers enjoy hot, delicious Domino’s pizza products on every inhabited continent on Earth” (Domino’s Pizza Inc., n.d.).
Mission and Vision Statement “Exceptional franchisees and team members on a mission to be the best pizza delivery company in the world”. Domino’s Pizza is also committed to an inclusive culture that values the contributions of their customers, team members and suppliers. The Domino’s Pizza also provides product variety to
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Headquarters location
Domino’s Pizza Inc. is an international pizza delivery corporation headquarters in Ann, Arbor, Michigan, United States (Domino’s Pizza Inc., n.d.). The Domino’s Pizza operates in United States and more than 60 countries. The Domino’s Pizza operates 4,461 franchise stores in United States and 4,072 franchise stores outside of the United States.
The Competition
Domino’s Pizza is one of the most recognizable pizza brands in the world. On average, Domino’s sells more than one million pizzas every day and 10 million miles per week in deliveries. Domino’s Pizza has been very competitive in market. The competitors of this company are as followed. The McDonald, Starbucks, Chipotle Mexican Grill, Pizza Hut, Panera Bread, Papa John’s and etc. The McDonald, Pizza Hut and Domino’s Pizza are currently competing restaurant industry by having such a good deal that attract consumers. Domino’s Culture According to Dave Branson, “We live for the thrill of being fast and nice” (Domino’s Pizza Inc., n.d.). The CEO of this company believes that Domino’s Pizza people are basically the same. They treat everyone equal. The CEO also stated that we all make and sell pizza for a living and that is our culture as we enjoy serving our customers’ need. The Domino’s Pizza emphasizes friendliness to their shareholders. Their decoration also emphasizes their friendliness culture.
Domino’s Pizza believes that the more their company reflects the

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