Dominos Inc

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Each organized business is classified into an industry (United States Census Bureau, 2012). NAICS stands for North American Industrial Classification System. These specific codes are used by the government and businesses to classify different organizations by a certain type of economic activity (Thompson, Peteraf, Gamble, & Strickland, 2012. The NAICS code for Domino’s Pizza is 722513 (United States Census Bureau, 2012). This code is for Limited-Service Restaurants (United States Census Bureau, 2012). The definition of the code is stated as, “This U.S. industry comprises establishments primarily engaged in providing food services (except snack and nonalcoholic beverage bars) where patrons generally order or select items and pay before…show more content…
The third, and final segment that the company uses are their International operating stores, which conclude at a tally of “5, 327 stores outside of the contiguous United States.”(“Domino’s Pizza Inc.” 2012). The overall attitude towards growth for Domino’s Pizza is to grow and become the largest, fastest, and overall best pizza delivery company in the world. To do this, they operate themselves by implementing and executing an array of growth strategies. The first strategy that Domino’s executes on is concentration strategy. This strategy consists of a basic principle in which a business or company does one thing and does this one task very well. There are three sub-strategies underneath the concentration strategy and the first one is known as product development. The product development strategy means that a company sells a “new product” in the same market. Domino’s is using the product development strategy by selling new types of pizza, the thin crust and deep dish, along with the pasta bowls, chicken wings, and deserts to the same market of pizza consumers. This strategy allows Domino’s to diversify and strengthen their menu while appealing to a larger market of people that not only enjoy eating pizza but also other entrée’s that Domino’s has implemented into their menu. The second sub-strategy is known as market development. This sub-strategy allows a company to sell the same product in a “new market”. Domino’s is doing this by going internationally and selling

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