Domino's Marketing Plan

Papa Johns is one of the top pizza franchises in the country. Over the years, they have utilized their strategic planning to ensure customer satisfaction and to offer the nation excellent tasting pizza. Naturally, Papa John’s mission statement explains a family-oriented company that provides high-quality pizza with better ingredients than their competition. A company’s mission statement displays the direction of the company and what the company has to offer to its customers (Parnell, 2014). Papa Johns has successfully gained a substantial competitive advantage over their competitors through their strategic business decisions. Throughout the recent years, Papa Johns has experienced various environmental factors that have altered their strategic operation. Strategic factors that have affected Papa Johns is changes to their external elements within the industry they operate successfully. Apparently, one significant difference within the environment that Papa John’s operates in is the technological advancements offered to enhance marketing strategies. Recently, Papa Johns experienced an increase in sales because of their mobile device app that

In this paper I will compare my favorite restaurant, Olive Garden, to its most direct competition which in this case is Milestones Bar and Grill. These two restaurants are in competition because they target the same market and are located within one block of each other. Each restaurant is owned by one of top restaurant companies in North America. Olive Garden is owned by Darden Restaurants which also owns Red Lobster, Smokey Bones, Bahama Breeze, Longhorn Steakhouse, and Seasons 52. Cara Operations Ltd. is the owner of the Milestones chain as well as Montana's, Swiss Chalet, Coza, Kelsey's, and several others. Although there are several other restaurants within the same area as the two I have chosen, I

During week two, Learning Team B will take a thorough look at the Olive Garden Italian Restaurant chain. Team B has decided that a new appetizer item should be added to the restaurant menu. The appetizer item being considered is cheese filled breadsticks served with Marinara sauce. The team will begin this marketing plan by giving an overview of the Olive Garden Restaurant, along with a detailed description of the new menu item being considered. They will also explain why marketing plays an important role in the restaurants success. A SWOTT analysis will be given to introduce all the strengths, weaknesses, opportunities, threats, and trends that should be considered prior to

Panera Bread (NASDAQ: PNRA) is one of the most financially successful quick service restaurant (QSR) chains operating in North America today, having attained a $4.3B market capitalization value as of this writing in July, 2012. Panera is achieving a 7.6% Profit Margin and 12.36% operating margin, both of which are difficult to maintain in an industry known for very rapid product lifecycles and the need to continually invest in the customer experience (Andersson, Mossberg, 2004). In the most recent fiscal quarter ended March 27,2012 the company reported a trailing twelve month revenue rate of $1.9B, earning a gross profit of $636M and a Net Income of $144M for the same trailing twelve month period. Panera is one of the most efficient of QSR chains as well, earning a Return on Assets (ROA of 14.67% and Return on Equity (ROE) of 21.6%. The company has also been able to be a leader in Corporate Social Responsibility, investing millions of dollars a year in Second Harvest Food Bank and related programs to help the hungry and less fortunate in the markets they compete in (Boss, 2011). The intent of this analysis is to complete a SWOT (Strengths, Weaknesses, Opportunities & Threats) analysis of Panera, discussing the attractiveness of the company and an assessment of its core or distinctive competencies. This analysis concludes with a series of recommendations for Panera Bread executives.

The three greatest strategic challenges Papa John’s currently faces are competition, pricing, and meeting growth targets. As with any organization, they are continuously competing against other firms in their markets. The market is highly competitive with other retailers such as Pizza Hut, Domino’s, and Little Caesars also looking to create a competitive edge for their businesses. Although Papa John’s has created a successful brand they must still work at providing products and services which their competition cannot. Through marketing and technology they must understand their market in order to ensure they are staying true to their core values while providing more of what the consumer is looking for above their competitors.

Noted as the fastest growing trends by the National Restaurant Association in 2016, locally sourcing ingredients and environmental sustainability are ubiquitous notions within the restaurant industry today (see Exhibit 1). This rising threat of new entrants, coupled with low switching costs for consumers demands restaurants provide highly differentiated services that

Zoë’s Kitchen is a successful restaurant in a new segment of a matured restaurant market. This company creates an at home atmosphere for the consumer to give the perception of an at home meal. There are a lot of competitors within the market and for just this company alone. Though, Zoë’s is differentiated enough as a whole to not actually have a true competition. There are upcoming threats in the fast-casual market from fast-food chains entering the market through mergers and adding healthier foods to the menus. The purpose of this analysis is to inform and forge a conclusion of what this company should do about its future.

Panera Bread is one of the great American success stories of breaking trends, and shaking up the market with complete innovation. Not only were they successful, but they were able to achieve this success while doing things their own way. Product and Service differentiation were the keys to this bakery-café's success. Before Panera Bread's creation in ___, never had a business combined the relaxing environment of a café with the fresh aroma of an artisan's bakery. This proved to be a gold mine for its owner and stakeholders, and the analysis of this period from 2001 to 2003 shows exactly why. In this analysis, we will examine the success

There are so many choices when one decides to pick something to eat. Most choices are either ones that can benefit your health, and some that can make you unhealthy. More and more people are choosing to make healthier food choices. Making healthy food choices not only benefits our health, but it also has become a culinary trend. A further examination on current culinary trends will highlight how interest in locally grown produce, vegetarian diets, and gluten free foods are influencing the food industry to adapt. These hot trends are dictating the future of culinary professionals and consumers alike.

Changes in customer preferences, general economic conditions, discretionary spending priorities, demographic trends, traffic patterns and the type, number and location of competing restaurants have a moderate effect on the restaurant industry (Chipotle, 2010). One example of customer preferences being a driver in the industry is the “Whole Food-ism Movement” which has put a large focus on organic, antibiotic-free, and non-processed foods (Mansolillo, 2007). Consumers now look for healthier options when eating and an overall healthier lifestyle. Chipotle has been able to benefit from this movement by carrying on their “Food with Integrity” mission (Chipotle, 2010).

Compare with other industry Food industry the waste of raw materials will be higher, this is because of perishable ingredients that are used in preparation of food items, therefore if Dominos are unable to manage their inventory effectively. It will increase the wastage which also increases the cost at the end, which Dominos has to increase their selling price this may lead their customers to turn away to the competing company’s like Pizza Hut. This will not only reduce the sales, it effects the enter company’s cost because in order to keep customers company has invested a lot of money on its marketing and promotional activity at the end of the day company has lost their customer as well as market share. Basically because of miss management in operational activities like inventory it is will reduces the company’s profit. Dominos are in the industry that has higher inventory of raw- materials, therefore they need to take consideration to minimize the waste and maximize effective way in managing the

Substitutes: The quality of substitutes for pizza (frozen pizza and other cheaper alternative brands) had also evolved to a point to which the additional price for consumers to pay a premium for Papa John’s pizza pies was being questioned.

Subway Sandwich effectively competes with other fast-food restaurants by including and promoting healthier meals into its menu, as demonstrated by

We are going to be discussing Sandwich Blitz’s strengths, weaknesses, opportunities and threats, also known as a SWOT analysis. A SWOT analysis is done as part of the strategic planning process, it will help lead a company to its objectives. Strengths identify what the company is doing right and what other business may also be looking to copy. Weaknesses are what other, similar businesses, could exploit to steal customers away and build their business. Opportunities look at the weaknesses and help to identify what could be done to turn them into strengths. Threats are growing franchises in the area, government policies, or what is happening in the areas around store locations.

When it comes to pizza, everyone has an opin ion . Some of us think th at our current pizza is just fine the way it is. Others h ave a favorite pizza joint th at makes it like no on e else. And m any pizza lovers in America agreed up until recentl y that Dom ino 's home-delivered pizza was amo ng the worst. The home-delivery market for pizza cha ins in th e United States is approximat ely $15 billion per year. Domino's, which owns th e largest home-delivery market share of any U.s . pizza chain, is find ing ways to innovate by overhauling its in-store transaction processing systems and by providing other us eful services to customers, su ch as its Pizza Tracker. And