Dominos: Pizza Delivery and Domino S Pizza

5765 Words Sep 30th, 2010 24 Pages
A PROJECT REPORT ON MARKETING OF DOMINO’S PIZZA

Submitted in partial fulfillment for the degree of

PGDM POST GRADUATE DIPLOMA IN MANAGEMENT (2009-2011) Submitted To: Mrs. Mukta Keskar Submitted By: Jyoti Mishra
PGDM (HR)

SINHGAD INSTITUTE OF MANAGEMENT VADGAON PUNE -411041

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CERTIFICATE

This is certifying that the project entitled “MARKETING” is a bonafide work done under the guidance of MRS. MUKTA KESKAR by JYOTI MISHRA in the partial fulfillment of requirement for the award of PGDM of SINHGAD INSTITUTE OF MANAGEMENT (SIOM).

She has worked under our guidance and direction. Her work is found to be satisfactory and complete in all respect.

GUIDED BY: (Mrs. Mukta Keskar) DATE: PLACE: PUNE

DIRECTOR (Daniel
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First Domino 's store outside of Michigan opens in Burlington, Vermont. 1975 Amstar Corp., maker of Domino Sugar, institutes a trademark infringement lawsuit against Domino 's Pizza. In 1980, Federal court rules Domino 's Pizza did not infringe on the Domino Sugar trademark. 1983 Domino 's first international store opens in Winnipeg, Canada. The 1000th Domino 's store opens. The first Domino 's store opens on the Australian continent, in Queens land, Australia. 1990 Domino 's Pizza signs its 1,000th franchise. 1992 Domino 's rolls out Breadsticks, the company 's first national non-pizza menu item. 1995 Domino 's Pizza International opens its 1,000th store.First store opens on African continent, in Cairo, Egypt. 1996 Domino 's launches its Web site (www.dominos.com).

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1998 Domino 's launches another industry innovation, Domino 's Heat Wave, a hot bag using patented technology that keeps pizza oven-hot to the customer 's door. 2000 Domino 's Pizza International opens its 2,000th store outside the United States.Domino 's Pizza celebrates 40 years of innovation and delivering pizza to homes around the world. 2006 Domino’s Pizza introduces Brownie Squares — warm, delicious, bite-sized brownies delivered with a fudge dipping sauce. 2007 Domino’s rolls out online and mobile ordering.

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MARKETING

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Marketing –
This department makes sure that it stay ahead of the game by understanding What customers want and publicising its brand

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