Domino’s Pizza: Health Code Standards Crisis

Domino 's has developed into becoming the fifth largest QSR chain in Australia by network store numbers (just behind Subway, McDonalds, KFC and Red Rooster) and the sixth largest in sales (McDonalds, KFC, Hungry Jack, Subway, Chicken Treat and Red Rooster). In 2004, it was acknowledged as the number one pizza company in Australia and the first to use a company-related phone name, - 1300 DOMINOS, in 2008. They consistently build up their success through profound innovations such as introducing an online ordering mobile site in 2011, commenced “Social Pizza” on their Facebook page which allowed customers to customize their pizza and became the most well-liked selection, and launched a Facebook app that allowed customers to rate their stores in 2013.

Hello everyone! This is Tim McIntyre, Vice-president of Communications for Domino’s Pizza International. As you all know Domino’s Pizza started out in 1960. Domino’s had reached 200 franchise stores by 1978. The company continued to experience growth, expanding internationally to Canada, England, Japan and Australia. On March 2010, Domino’s opened its 8500th store worldwide and employed more than 120,000 employees in 60 countries. In addition, Domino’s has a great history and gained a reputation and association as a true American fast-food legend. As a result of this successful history, I would like to extend my heartfelt gratitude and thankfulness to everyone who participated in the success of Domino’s. We couldn’t reach this success without the continuous support and loyalty from our customers. Recently we discovered a video of two Domino’s employees who thought

Domino’s Pizza was incorporated in 1963 and has been franchising since 1967. A traditional Domino’s store is located in shopping centers and/or strip malls with appropriate parking for delivery vehicles and walk-in customers for

The Fast food pizza chain that goes by the slogan “Pizza Pizza” is the largest carryout- only pizza chain in the world. It is the third largest pizza chain in the United States behind Pizza hut and Dominos. The company was founded back in May 1959, by Mike Ilitch and his wife Marian Ilitch, Garden City, Michigan and that store is still open today. The company has expanded to a total of 5,463 stores worldwide.

The Australian pizza industry is among the most competitive in the world dominated by the market leader, Domino’s Pizza Enterprises Limited (Ibisworld 2013). Today, the publicly listed company is the principal largest, low cost, pizza chain in Australia operating four hundred and ten retail food outlets, employing over 21,000 employees Australia wide (Ibisworld 2013). The business currently provides customers with pickup and delivery pizza meal options offering customers the traditional methods of ordering such as telephone calls and in store walk-ins as well as a digital ordering service via online mobile applications and a desktop website.

Things that get posted on social media can spread extremely fast. Within a couple days or even a couple hours a post can go viral. When a post goes viral millions and millions of people can see it and the content it contains. This can have a severe negative impact on local, national, or even global businesses. “One example is the Papa John’s Pizza Crisis in 2012 that started with a single message on Twitter from a Korean-American customer in New York, who was furious to find a note ‘lady chinky eyes’ written on her receipt by a cashier” (Kim, et. all 1). With this post going viral and being seen by many the people on twitter will immediately relate it to the business. Therefore the business gets a bad reputation for a single individual’s bad

Domino’s Pizza was incorporated in 1963 and has been franchising since 1967. A traditional Domino’s store is located in shopping centers and/or strip malls with appropriate parking for delivery vehicles and walk-in customers for

To remain competitive in this market segment, businesses must focus on satisfying customers, while providing a quality product. Pizza USA customers have communicated that they would purchase more pizza if a delivery service were offered by the restaurant chain. If the process is well designed and fits the specifications of management, implementing a delivery service to satisfy customer wants would grow the business and increase competitiveness. From a management perspective, research must be done to properly align costs with the return on investment. Many factors must be taken into consideration and the benefits must be measurable. As a customer, we will explore the attributes that make having a delivery service a valuable commodity. Restaurant chains are directly affected by fluctuating economic conditions, which influence customer buying behaviors. Re-branding or re-inventing their image can provide huge advantages for both Pizza USA and the customer. Additionally, by building on the technology now available, the chain can also enhance the customer experience with more ordering options and less error.

Domino’s Pizza Inc. is a leading retailer of pizzas with about 12,000 stores as well as operations in 80 international markets. The company’s sales in 2014 amounted to $89 billion which was a significant success that earned that company Top 10 listing in the Entrepreneur magazine’s listing of great franchise opportunities. However, the company has in the recent times suffered a slump in sales owing to intensified competition and increased demand for healthy foods amongst its target market. The following is a review of the current challenges facing the company including recommendations for improvement in market communication for the company.

Crisis media is now online and faster than ever before, which has both negative and positive consequences. As written in Forbes, “PR pros must monitor social media platforms and respond to crises in seconds or minutes rather than hours” (Wynne, 2015). Social media has been working quite well in favour of the general public and audience, in terms of making them aware about a new product or the harms of a newly discovered one, however it can also be the enemy of PR staff once the tide is turned against then. For example, if the harms of a product are being spread online for everyone to see, the PR specialists in

* The company discontinues the 30-minute guarantee and re-emphasizes the Total Satisfaction Guarantee: If for any reason you are dissatisfied with your Domino's Pizza dining experience, we will remake your pizza or refund your money.1994 * Buffalo Wings are rolled out in all U.S. stores.1995 * Domino's Pizza International opens its 1,000th store. * First store opens on African continent, in Cairo, Egypt.  >>>>1996 * Domino's launches its website (www.dominos.com). * Domino's rolls out flavored crusts, for limited-time-only promotions, nationally for the first time in company history. * The company reaches record sales of $2.8 billion system-wide in 1996.1997 * Domino's Pizza opens its 1,500th store outside the United States, opening seven stores in one day on five continents simultaneously. * Domino's Pizza launches a campaign to update the company logo and store interiors with brighter colors and a newer look.1998 * Domino's launches another industry innovation, Domino's HeatWave®, a hot bag using patented technology that keeps pizza oven-hot to the customer's door.  >>>> * Domino's Pizza opens its 6,000th store in San Francisco, Calif. in April. * Domino's Pizza founder, Tom Monaghan, announces his retirement to pursue other interests, and gives up ownership of the

When looking at big brands and companies, such as fast food industries, one can think of a couple of favorite go-to places. Places like these have strong marketing strategies to get customers to keep coming back for more and become favorable to the public. It is in the hands of public relations to handle a company’s brand image to get people hooked to a business’s products and to keep a positive relationship with its consumers. On the other hand, it is also the duty of public relations to handle the company’s image when it is ruined or in a crisis. One example of a company that has a great brand image, but also dealt with a crisis is Chipotle and it’s E. coli crisis. If it wasn’t for Chipotle’s powerful public image and integrity towards its customers when in crisis, the business would’ve shut down completely. In this scenario, the power of public relations was Chipotle’s hero.

One of the international pizza delivery corporations having head quarter in Michigan is known as Domino’s Pizza, which was founded in the year 1960. Domino Pizza has gained a marvelous business all over the world including USA, UK and Spain too. Recently, is actively increasing and spreading its business and sale of its products across numerous geographic boundaries.

The pizza company is very aggressive in terms of servicing the consumers. They are very optimistic and based their strategies in their on-going customer relations where the communication with their loyal customers leads the way to create another delightful product and quality service. Their effective marketing is not only placed on different advertisement but also in television and Internet. Part of their marketing strategy is to offer an online ordering system where a potential or loyal customer can address her or his order through the website they provided. In fact, the delivery system attracts the customer and states that “if it’s late it’s free”. This kind of statement is popular and most of the fast foods or restaurant adds it to their advertisement to guarantee that they will deliver the customer’s needs in time

Pizza Hut started out as a pizza parlor opened up by two brothers in Topeka, Kansas. Today, the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition.