Domino’s Pizza: Health Code Standards Crisis

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Domino’s pizza: Health code standards crisis 1) Short background about the company: Domino's Pizza is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park campus in Ann Arbor Township, Michigan United States, near Ann Arbor, Michigan. Founded in 1960, Domino's is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. Domino’s Pizza offers customers a full menu to choose from, including four types of pizza crust (thin, hand-tossed, deep dish and Italian Style), Domino’s…show more content…
Domino’s banned video cameras in the stores. The following days, Domino’s did not advertise sandwiches shown in the videos, it featured other items instead. Domino’s pizza didn’t stop here; it learned from this experience and developed ways to improve its customer relationship. Domino’s spent months getting feedback from surveys and focus groups, and decided it needed an entire product renovation. In addition, the company introduced the “Domino's Pizza Tracker”, to improve transparency, allowing customers to place their orders online and track them. Customers are even told exactly when their pizza is put into the oven. It also allows customers to see when your order is being prepped, baked and sent out for delivery. It also created “The Pizza Turnaround” campaign to market their new pizza. Domino’s showed social media feedback on a billboard in Times Square, asked people to snap pictures of their pizza, and even created an innovation hub. The comments were filtered for bad language and appropriateness, but not for sentiment and put on the billboards. They were picked from Domino’s pizza tracker, which lets you follow your order. And it worked. Sales increased by 14% in that first quarter and profits doubled * 4) Feedback, analysis and recommendations: Domino’s pizza is a good example of an excellent PR crisis management using social media. Domino’s was successful in dealing with the crisis and turning it into
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