Dominos Pizza Operations Process and Information Needed

1652 WordsJul 27, 20127 Pages
OPERATING PROCESS * Process : Understand market and customer Information : Market and customer information) 1. Understanding customers' needs and publicising the Domino's brand. Developing new products and use of technology. 2. Domino's Pizza The UK pizza delivery and takeaway market. This market was estimated to be worth nearly £450 million in 2000. 3. Marketing strategy : 1) Domino's nationwide service system through Internet and interactive TV ordering is beginning to show results, with its e-commerce net sales increasing by over 25% in the six months to July 2002, totalling £1.9 million. The company believe that their continued sponsorship of 'The Simpson's' on the Sky TV service and increased advertising on cable and…show more content…
* Process: Produce and deliver products and services. Information: Product information. 1. Main product: Pizzas and other home delivery fast foods. 2. They operate primarily in pizza delivery and take out. 3. They delivered food to homes, companies or schools. 4. This business model includes a delivery-oriented store design with low capital requirements, a focused menu of pizza and other complementary items, committed owner-operator franchisees and a vertically-integrated supply chain system. * Process: Produce and deliver for service organization. Information: Product information. 1. They also may from time-to-time partner with other organizations in an effort to promote the Domino’s Pizza® brand. We believe these opportunities, when coupled with our scale and share leadership, will allow us to grow our position in U.S. pizza delivery. 2. The Domino’s Pizza Partners Foundation: Founded in 1986, the mission of the Partners Foundation is “Team Members Helping Team Members.” Completely funded by team member and franchise contributions, the foundation is a separate, not-for-profit organization that has disbursed nearly $11.0 million since its inception, to meet the needs of team members facing crisis situations, such as fire, accidents, illness or other personal tragedies.
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