Dominos Pizza

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MARKETING STRATEGY OF DOMINOS PIZZA SUBMITTED BY HEMANTA DAS ROLL- F-028 SUBMITTED TO PROF. AJAY PANDIT 1 COMPANY PROFILE DOMINO’S PIZZA Domino's Pizza is an international fast food pizza delivery corporation. It was founded by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in 55 countries, including all 50 US states. It was the second-largest pizza chain behind Pizza Hut in the United States. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. Domino’s continued to grow and in 1978 opened its 200th store. On May 13, 1983, Domino's opened its first international store, in Winnipeg, Canada. That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000…show more content…
This department also sources, invents and/or manufactures all of the equipment used in our stores. IT – As the first pizza delivery company in the world to offer customers both online and interactive ordering facilities, it’s no surprise that IT is a very important part of corporate and store level operations.Domino’s IT team makes sure that all technology and e-commerce services are the best to support business and that they work efficiently. It surprises many people to learn how Domino’s applies IT to virtually every aspect of running business at store and corporate Level. 6 MISSION AND VISION STATEMENT Dominos Pizza’s mission statement is “Exceptional franchisees and team members on a mission to be the best pizza delivery company in the world.” it implement this mission statement by following a business strategy that- • Puts franchisees and Company-owned stores at the foundation all thinking and decisions; • Emphasizes ability to select, develop and retain exceptional team members and franchisees; • Provides a strong infrastructure to support stores • Builds excellent store operations to create loyal customers. Believe that the strength of Domino’s Pizza

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