Domino's Pizza Swot Analysis

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SWOT ANALYSIS OF DOMINO’S PIZZA Strengths in the SWOT analysis of Domino’s 1. Strong Brand Equity: Domino's Pizza is the second largest pizza company in the world. They are the number one pizza delivery company in the united states. It has more than 1044 outlets across India with presence in more than 230 cities. Bangalore has highest no. of outlets in India with 96 outlets followed by New Delhi with 83 outlets and Hyderabad with 50 outlets. 2. Strong and Proven Business Model: Royalties from domestic and international franchise, revenue from supply chain and revenue from retail sales at company-owned stores. Their cost-efficient store model, characterized by a delivery-and carryout-oriented store design, with moderate capital requirements and a menu of quality and affordable items. Their menu simplifies and streamlines production and delivery…show more content…
3.Health conscious eatables: Introducing healthy food items made of wheat and other healthy substances and including constituents which is low in fat will result in increasing it revenues in future. 4.Restaurants: By introducing Domino’s Pizza Restaurants just like did by Pizza Hut in cream areas will help the brand with more brand recognition and will also help in getting the customers who like to eat outside in plush restaurants. 5.Improve efficiency and home delivery service: by introducing GPS navigation of address and GPS tracking of order in the mobile phone. 6.Introducing new variety: new Variety of pizza size with new pizza toppings and crusts that might be region specific can be a good stride for Domino’s. adding new flavours and introducing more side items will help to capture more market. Introducing new combo pizzas and reducing the price will help increase the sales and reach more consumers. Threats in the SWOT analysis of

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