Domtar Case Analysis Essay

1043 WordsNov 25, 20135 Pages
Domtar Case Analysis How did Domtar’s strategies align with its mission? “Royer knew that to be effective in any competitive industry, an organization needed to have a strategic direction and specific goals. He decided to focus on two goals: return on investment and customer service…The competitive strategy had to focus on being innovative in product design, high in product quality, and unique in customer service…When Royer took over at Domtar, he explained to the executive team that there were three pillars to the company: customers, shareholders, and ourselves” (Blanchard & Thacker, 2007, p. 2). Domtar simply introduced two strategies which are return on investment and customer service. To make this strategy successful Royer aligned…show more content…
Thus, Domtar needed to provide employees with incentives for change, new skills, and a different attitude toward work. The introduction of Kaizen was one tactic used to achieve these goals” (Blanchard & Thacker, 2007, p. 2). The factors that contributed to the success were the strategies used to reshape the internal structure and the fact that everyone got involved in changing the working environment. The actions of hiring Kaizen lead the firm towards the achievement of goals and objectives. Management at all levels got involved by being empowered, they were able to get involved and come up with different ways to help and also empower employees. The role of the mangers in this process is to reduce the burden of change from employees by involving them into the doing things better process. In this case I think they did everything right and I cannot see anything else that they could have done. They empowered management and employees, offered incentives, new skills, and a different attitude towards work. They even communicated the change and what needed to be done to make it happen. They possibly could of asked employees for their input. What were the major HRD challenges associated with Domtar’s acquisitions and joint partnerships? How were these challenges addressed and what

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