DonT Cry About Ick Laugh It Up With Clorox Case Study

In the past twelve months, there has been one advertising campaign that has stuck out amongst the rest. This advertisement can not only be seen on television, but also at your local movie theater before the opening credits. This advertisement campaign is Geico 's "Spy" commercial. This commercial features a US spy that is combating operatives when his cell phone rings. When he picks up, his mother is on the other side of the line complaining about his father refusing to hire pest control to get rid of the squirrels, as it is personal this time. The commercial then goes on to say, "if you are a mom you call at the worst time, it is what you do. If you want to save 15 percent on car insurance you switch to Geico. It 's what you do" (Mother Knows Best, 2015). This paper will discuss the success of the Geico advertisement.

The Persuaders looked different advertising strategies on how to effectively reach consumers. In a time when the price of an advertisement is going up, but the effectiveness of reaching the consumers is going down advertisers are left trying to figure out a way to reach consumers. This film looked at different strategies that were used in the past, and strategies that are currently being used to break through the clutter. Clutter refers to the amount of advertising a consumer is exposed to on a daily basis. The key to success as this film points out, is to break through that clutter and brand advertisements better than the competitor, while appealing to the consumer. Overall, this film looked at different areas of how advertising use to be about choice words, such as “better” “brighter” “tougher”. Then some companies decided to target an emotional appeal to the consumer. For example, the film uses the airline Song to specifically look at targeting the needs of women. The commercial that was constructed showed used an emotional appeal before showing different services that Song uses. Finally, the video talked about how the consumer wants to have a feeling of entitlement and being in charge. If an advertiser wants to be successful in this sense they need to make the consumer feel like the advertisement is specifically targeted to them. Overall, if a company wants to make good use of their advertising budget, they need to keep up with the new demands and changes in the behavior

Throughout the decades of Kotex advertising many subjects where the focus, none more effective than the next it seems. Yet they stayed in business all these years, so they’re obviously doing something right. All things considered, advertisements may not be the reason for products fall or rise in sales, but they definitely mirror the life and time of the

In previous years, we saw that TV advertising drove a 7 percent incremental volume increase in the targeted market during the same year and increased 3-4 percent the following year. In fact, Clorox should increase their advertising budget of at least $7 million, and focus on advertising through mass Media. Moreover, because charcoal is a seasonal product, it is important to increase the brand advertisement during the peak season of April through September. The advertising method should be oriented in order to show the advantages of using charcoal and compare it to the substitute product. The main goal of the advertisement should be to motivated consumer to use Kingsford charcoal over any other substitute product or direct competitors. They have to transmit the message that “Only charcoal gives a real barbecue flavor”

The products I use in the bathroom, the coffee I drink, and the clothes I wear are influenced by marketing. The commercials convinced me to try soap products, toothpaste, and the coffee I drink. Marketing may persuade one to try a new product but ultimately the product or services must live up to the “hype” to keep consumers coming back.

Out of the many appeals that companies use to advertise their product or service, the need to achieve is one of the most commonly seen. In our highly competitive society, everybody is trying to get ahead. Everybody is looking for that little advantage that will push them forward. The appeal of achievement correlates with success and winning, ideas that represent the outcomes of hard work on which people like to pride themselves. In many of their ads, Geico likes to tap into our competitive nature by offering us incentives, such as saving time and money, which speak specifically to our consumer culture. Such a tactic proves to be effective because for the most part, consumers in our ambitious society

However, even though the campaign engaged the conversation about cleaning, it was only on social media, so the campaign was not the actual event. Besides, some people watched YouTube for fun, and it is hard to connect actual sales of the Clorox’s products. Furthermore, throughout this campaign, many different hashtags were made, so people might confuse that which hashtags mentioned about the campaign because some parents were not familiar with hashtags even though they used social media

The campaign utilizes controversial and comedic celebrities to draw the attention of the younger generation. This is an example bandwagon effect at work. These celebrities include people from shows like Keeping Up With the Kardashians and Jersey Shore, which intrigue the younger target market because they feel they can relate to these people. The target market of this campaign is women raging from ages of 18 to 34. This includes both women in the workforce and women attending college. The average consumer in this target market strives to be one step ahead of celebrity gossip and social media. The viewers feel excellent about providing a healthy alternative snack for their children while still providing the salty snack that most children crave. It has been concluded through studies conducted on a national

Coming up with advertising ideas is not as easy as it might sound. Sometimes two or more companies might come up with the same slogan causing a conflict between them. That’s the case between the Coca-Cola Company and the Grove Press Incorporation. Both used the slogan “It’s the Real Thing” to describe their products and the Coca-Cola company was not in agreement with that. A company executive from the incorporation and a worker from the company, Ira Herbert, addressed this issue through a letter. Mr. Herbert, used a demanding tone, repetition, and pathos in order to get the Grove Press incorporation to stop using the slogan. On the other hand, Mr. Seaver, the person from the incorporation is the most persuasive due to the use of a serious direct tone, anecdotes, and sarcasm in order to explain to the Coca-Cola company that they have the right to use the slogan.

In agonizing over the use of the word “folly” in its advertising campaign, it was necessary that New Belgium Brewery (NBB) took adequate measures in ensuring that the operation was successful. When campaigning, NBB’s goal is to create a lasting impression on it’s audience, and developing the appropriate slogan, and utilizing the proper wordage, is vital to it’s success. For example, the Capital One campaign is known for it’s “What’s in your wallet” catch phrase, and State Farm is known for it’s “Like a good neighbor” slogan. In the late 1990’s, the three major companies that led in advertising were Anheuser-Busch, Miller Brewing Company and Coors Brewing Company (Wilcox, 2001, p. 149). NBB’s struggle with using the word “folly”, was the fear of delivering an erroneous interpretation of the quality of it’s beer. In practicing the AIDA

Keeping a Clean Conscious – How a Lysol Advertisement Promotes Germophobia and the Growth of Disinfectant Resistant Bacteria

Most of us have probably seen the Old Spice commercials with the confident and fast-talking Isaiah Mustafa, AKA "The Old Spice Man." These commercials first began in early 2010 and have since become a whole series of some of the most popular commercials on television and the internet. But what is it about these ads that make them so appealing? To answer this question, this paper will focus on the commercial that started it all: "The Man Your Man Could Smell Like." Although this ad does surprisingly little to realistically describe the product it is advertising, its clever and difficult to notice of all three first parts of appeal convinced many people to switch to Old Spice, and, at the same time helped Old Spice reach a close connection with its target audience, this way embedding itself into our popular culture.

Crest, a toothpaste company, is known to be one of the world’s biggest dental hygiene businesses. They sell many products, including floss, toothpaste, toothbrushes, teeth whitening, and mouthwash. Their advertisements are in magazines, on television, and heard on the radio. The most common place one hears promotional Crest advertising is at your local dentist and orthodontist office. These Crest products may even be advertised in one’s own bathroom near the faucet. Crest’s main purpose of this advertisement is to lets its audience know the severity of oral hygiene. Crest’s uses efficient advertising to get its main message across by persuading its audience into buying its product by, explaining necessary precautions, targeting the appropriate audience, introducing credible information, playing on emotions, using strategic devices, and using creative weasel words.

In addition to the video, Jeff optimized his marketing strategy and purchased prominent video placement on YouTube. The keyword searches Jeff purchased were “bad breath”, “fresh breath”, “oral hygiene”, and “tongue cleaning”. Three days and over 1000 views later, half of which were organic views but the other half came from the paid ads Jeff created. Jeff was finally gaining moment on Orabrush.com. The new Orabrush.com marketing campaign was becoming successful earning 20,000 views in only two weeks generating the first significant uptick in online sales on Orabrush.com.

The average person encounters more than 600 advertisements per day through an expanding variety of media. As GEICO’s V.P. of Advertising, I understand that choices must be made. We simply can not afford to make mistakes. Our ads need to be effective. The basic premise is that we want our ads to be noticed and memorable resulting in action taken by the consumer. A creative brief has been designed and will be utilized as a ‘road map’ in helping us answer two important questions – One “Who are we talking to?” and Two “What do we want to say?”