Many will argue that the perfect president for America is Donald Trump. What most people are not aware of is that Donald Trump is a very blunt and explicit man. In numerous cases, that is a very dangerous and risky thing for him to do. In this year’s presidential election, Donald Trump is running up against Hillary Clinton and his idea of a perfect country is publicized in a video ad. In today's generation, videos have a strong influence on the decisions that are made. The Political Communication Lab ad titled “Watching,” effectively emphasizes Donald Trump’s opinions on America by creating a video of him commenting on different topics in the country supplemented by a variety of people affected by what he says while the video expresses the …show more content…
It starts off with a disabled man sitting on a wheelchair watching Donald Trump on television waving his hands around and stuttering to mock a disabled news reporter. The man in the wheelchair is one of several people that are not able to do what an average person can. The commercial does this to bring attention to how insensitive Donald Trump is against the disabled people who can’t control their actions. The next scene in the ad is a woman that is getting ready for work but before she leaves, she listens to Donald Trump on television saying, “Putting a wife to work can be a very dangerous thing.” The woman is in disgust when she hears him say that. The video does this to indicate how anti-feminist Donald Trump is. Donald Trump says on television, “You have to be wealthy in order to be great.” The older man who watches the screen is working on a machine and obtains the look of being worthless. The commercial does this to point out that success comes from working hard and not by having money which is what Donald Trump believes. Towards the end of the ad, an older man with a hat that has “Korea veteran” stitched to the top, is at a restaurant when on the television, Donald Trump is making a statement about war heroes. He says, “He’s (veteran) a war hero because he was captured, I like people that weren’t captured.” The expression on the veteran’s face was as if what he did in the …show more content…
The desolate music sets the tone for the entire ad and prepares the audience of what type of content will be provided. Accompanied by the music is the way the video itself transitions. It fades from one section to the other. It forms a more dramatic visualization when the video zooms in on the individuals that are being offended by what Donald Trump states. It shows their reactions to what he says. The political commercial itself is in color. It is in color to show that it is a recent video with recent actions from what Donald trump says or does. If the video was in black and white it would reflect on a more older time period and wouldn’t have much of an effect. At the end of the ad, it said, “Donald Trump. Unfit To Be President.” The word “Donald Trump” was smaller and not bolded while “Unfit to be president” was bigger and bolded. The use of the font helped persuade the audience that Donald Trump should not be president. It is bolded to cause more of an effect and point out the issue and the purpose of the commercial.
In conclusion, there are many videos or commercials that show the positive side of Donald Trump but there are also many that show the negative side to Donald Trump. The 2016 presidential election is in the hands of the people that vote. If Donald Trump becomes president, several people will look back at this video and remember him as a man that mocked a disabled
In a commercial shown this past Sunday during the super bowl featured what is described as a political statement. Although, the owner of the company 84 Lumber which produced this commercial is saying otherwise. Making the statement “My intent was to show that through struggles we will do anything we possibly can to make the world a better place for our children,” 84 Lumber’s CEO Maggie Hardy Magerko said. While she had said, many people are of course taking to social media to express either love or hate towards the company. Some even going as far as to cancel orders with 84 Lumber, because of the commercial. Nonetheless, the commercial aired during the super bowl but was only 90 seconds long and ended
Appealing to the viewers emotions seem to be the best route Gary Johnson has because he constantly talks about how unhappy the American public is with the two choices they have now. Donald Trump and Hilary Clinton are introduced as “corrupt” and “crazy”, while also talking about how the American people have been forced into a two party system. This appeals to the American people who are angry and believe the two party system has failed them. The commercial later goes on to bring up the sixty five percent of all people who would vote for somebody other than Trump or Hilary, again showing just how many people are upset over the two main choices in this election. Next the commercial shows footage of fights breaking out at the rallies of both candidates. Showing the viewers the actual violence that has occurred because of both candidates making a strong case for Johnson as an
The first, and most prominent, reasoning behind the commercial is emotion, or pathos. An argument should include an emotional connection to the audience to make logic and credibility more humanizing. The two-minute video primarily includes clips of previously abused animals, the staff caring for them, and singer Sarah McLachlan talking about how the viewers can help. Reason one that the argument is effective in the use of emotion would be the use of animals. The clips used include dogs, puppies, cats, and kittens whimpering or looking “sad.” These were meant to evoke an emotion to the individuals, and hopefully ignite the compassion needed to donate to ASPCA. It gained popularity from the sadden reactions of people, and for good reason. To quote
Pathos: This ad also uses emotion to persuade the viewer to vote for Hillary. A dad tells the story of his son giving up his life to save others. At the end of the video, the dad asks if his son would have had a place in Trump’s America if his son was still alive because his son
With the impending election looming closer and closer, the approach of the presidential throne seems to elicit a plethora of opinions on who is the most viable candidate. However, the candidate that has caused controversy at every angle possible is none other than Donald Trump. Famous for his extreme affluence and most notably his TV drama, The Apprentice, President-elect Donald Trump has integrated his unctuous persona into his campaign. The San Diego Union Tribune’s article on Donald Trump, “…Great Power and Greater Irresponsibility”, introduces us with the possibility that Donald Trump is not the “Make America Great American” man he claims to be, and in fact he is the exact opposite. While for some Americans, his aversion to political correctness is admirable and induces a strong support; many are adverse to his social conduct and view his idiosyncrasies polar to the fabric of the Constitution. The article brings forth a target audience of both non-supporters and supporters alike in grave attempt to eradicate this supposed allure of Trump.
Billionaire New York developer Donald Trump says that legalizing drugs is the only way to win the war against what he considers one of America's most serious problems. Trump blamed the country's drug problems on politicians who "don`t have any guts" and enforcement efforts that are "a joke." "We`re losing badly the war on drugs," Trump told 700 people at a luncheon Friday. "You have to legalize drugs to win that war. You have to take the profit away from these drug czars." Trump said tax revenues from a legalized drug trade could be spent to educate the public on the dangers of drug use. In an interview, Trump said he believed it was an appropriate time to broach his ideas "because South Florida has such a huge problem with
The 2016 United States presidential election will go down as one of the most memorable in history. Its first debate, which drew 84 million viewers, went down as the second most-watched television event of the year, behind only Super Bowl 50. Furthermore, the debate dwarfed its most popular counterpart from 2012, beating it out by over 15 million viewers. The primary reason for this cycle’s incredible popularity comes from its brash, abrasive, demagogic candidate, Donald Trump. While most polls currently give his opponent, Hillary Clinton, the edge in winning the presidency, Trump remains extremely close to her in support. The Trump campaign’s efficacy comes as a surprise, given his 60% unfavorability ratings, the highest of any presidential
The 45th president of the United States of America, Donald J. Trump, is a political man who has many ideas to improve the U.S. One of the many idea he had included building a wall between the borders of the United States and Mexico for the “purpose of controlling immigration into America”. According to Trump this wall is supposed to help our country with its national security. In reality though, many people believe that the wall is showing Trumps true colors. Many people are contemplating on the fact if Trump is a racist person who is building the wall because it provides a method of targeting and preventing those who are trying to cross the Mexican-American Border. In reality, Trump only cares about trying to make “America Great Again”, and
Not much imagery goes through the ad, but he does give off a heinous picture of Hillary. Trump targets the whole United States in this one. He puts so much true but awful infromation about Hillary that the whole American community can see the inappropriate side of her. The music that goes throughout most the ad gives a suspenseful tone. The ad uses the technique, “Obtain Disapproval,” he uses this particular one because he wants the American community to disapprove of Hillary.
Beginning with the Election of 1952 to modern elections, political advertisements have played a significant role in the number of voters and the outcome of elections. These broadcasts have allowed America to actually see the contenders and permitted politicians to quickly reach voters. Now political commercials are used for identical reasons. However over time, the advertisements become more condemning. In the past a politician’s broadcast was used in a positive way by focusing on making themselves look better to the public. Today, politicians focus on destroying their opponents. They spend millions of dollars to create advertisements that negatively impact the voter`s view of that statesperson.
The famous billionaire and real-estate developer Donald Trump announced his running on the Republican ticket for the 2016 presidential elections on June 16, 2015. Currently in the race, Trump is leading the Republican polls with sixty-seven delegates on board. Ted Cruz is falling in second with only eleven delegates. Seventy-four percent of voters believe that Trump will be nominated as the Republican candidate. About twenty-three percent of voters believe that he will be elected as the next 2016 president. Donald Trump’s success has followed him from the beginning.
During the commercial images appear in white and black, a Tesla car is driving through a mining field for oil. While the car continues to drive past I see a section of gas tanks, oil trucks, and containers used for gas piled on top one another as the car is driving the objects start to float up to the sky. Then people appear in what looks to be older clothes covered in dirt, while holding gasoline containers the expression on their faces seems to be of sadness and exhaustion. When the car comes to a stop the individuals drop the containers of gasoline they get in the car and begin to drive off. Once the car starts to drive the commercial changes from black and white to color while the music changes to an upbeat melody. The setting of the video
The ad starts off with a regular man discussing about how Americans are different than other people and countries because of their ambitions. He stresses the point of how crazy driven hard workers we are, especially when it comes to our passions and dreams. Throughout the commercial we often see the man comparing Americans, this is important because this depicts that people usually want to be
“You have to think anyway, so why not think big?”(Trump) Donald Trump looks at things in a very different way. Like the quote above, it seems like common sense but it is not. The average human would never even think like that. He kind of looks at things different. This is why I believe the Republicans are supporting him. They want a guy to change things around and I believe Trump could do that. So in this essay I will be explaining positive and negative things on how Donald Trump does things.
In this ad the viewer is shown fast cuts of clips from Trump rallies, played under loud, upbeat, fast paced music.The video includes snippets of Donald talking about making the country great again, and of other ‘regular’ people talking about how they agree with his plans, and how much they support him. Overall the ad gives the viewer a sense of urgency, and makes them feel like this is something you want to be a part of too.