Donatos Pizza Case Study

622 Words Dec 9th, 2012 3 Pages
1 Map the research design used by Donato’s for new product development.
A:
Idea development

Developing the product prototype : Donato’s used employee taste testing to know what customers preferences are and develops the new product
Taste testing(by employee) : Is done with the organisation
Displaying Photographs of food products: Displaying sample pictures of the recent developed food
Uniqueness: Developing a unique product which reaches the customers attention.
Brand fit and price are the next key points and at last survey or feedback from the customers are important for new product development.
Above design is used by the donatos for the new product development.

2 Evaluate the Wassup meetings as an exploratory
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The survey is based on the name of no dough into a choice of respondents. They did the testing at two restaurants in different locations. This Process is carried by the donatos for about 61/2 months, after which donatos apply to the 184 stores will increase sales.
Advantages from this research are:
1. The Primary data which is obtained by the research results are more secured because it is done directly on the object case study research.
2. As the donatos conduct the survey’s they will have strong force for use marketing strategies and operations.
Disadvantage from this research are:
1. Develop a product and implement it into market takes much long time, starting from product prototype to test in two restaurant outlets. Total test ,research that took place from july 2003 to 2004 January.
2. The cost is more expensive.
3. There is hidden information from respondents, especially for information relating to the nature, motivation or consumer behavior.

4 What measurement scales would you have used on the survey that was part of the in-restaurant product tests?
A: Based on the survey research methods:
1 The Data collected from the survey, I might be used for problem solving.
2 Emphases on the determination of variable information
3 Measure symptoms from the survey with the existing symptoms
Questions about the attitudes of interest to researchers because each
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