Donatos Pizza Case Study

The time they picked to conduct the focus group is kind of inappropriate, because they during the research period, their main competitor launch a two-week sale and at the final week of the research, the Limp-o-Lixo brand was on sale. The data collecting during the purchase intercept interviews was not typical enough because selling records and purchase behaviors were more easily affected by the on-going sale.

In our analysis, we compared the profits earned by 60 Crusty Dough Pizza Company restaurants to factors associated to their menu, amenities, services, and statistics regarding the restaurant communities. The factors that we analyzed are listed in Table 1.

The design included a number of survey questions with varying number of choices. Most of the questions required the surveyed person to decide on scales of 1-3 or 1-4. This will allow those taking the survey to find where they fit, but will not determine if certain parameters are a little above the middle or greatly above the middle like question 4a which states has increased or has decreased – we wont know by how much or how impressive it might be.

b. List and describe criteria you would use for assessing the completeness and accuracy of the response.

1. The researchers analyzed the data they collected as though it were at what level of measurement?

GIVEN THE RESEARCH QUESTIONS INFERRED FROM THE ABOVE (SEE BELOW), HOW APPROPRIATE WERE THOSE MEASUREMENT QUESTIONS?

This section will focus on customers’ needs, identifying collaborators and their strategic goals and identifying the competition that provides similar products.

“Hi, welcome to CiCi’s!” This is the warm greeting that every CiCi’s employee will welcome every customer with when they walk through the door. This warm welcome is just one of the many things that CiCi’s does to exceed the customer service expectations that come with a buffet style restaurant. With competition lurking, and the economy pinching, great customer service has become a premium. This is why CiCi’s focuses so much on the customer’s wants and needs. The mission statement

Every segment has different expectations most important things are design or style and technical specification. All products are sensitive because of life cycle and therefore needs to be modified through the years.

In “Lectures 4-9” we talked about the importance of collecting customer needs and defining the scope of the project before starting the design phase.

4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

-at 24% user penetration the option A (pizza kit plus toppings) would allow a margin of $12,570 millions while the option B (pizza only) let a total factory sales amount of $35,137 well below the $45,000 millions basic business requirements.

Perfect pizzeria is staffed primarily from college and high school students; however, when hiring for management positions there is no systematic criteria in which to select the best-qualified person for the job. Those currently occupying leadership positions do so without the proper leadership training or experience to handle the open communication required to build team cohesion in a food franchise environment.

of pizza they will serve in the kit both in terms of crust and toppings.

Hometown Pizza has been extremely successful in the United States. As you requested I have looked into our own success and I believe it is now time to expand our business. I believe that it is time to expand our business internationally. In order, to expand our business and help us be successful internationally I have been looking into Pizza Hut and their success. To help understand Pizza Hut’s success internationally; I have chosen the following nations to help better understand their success: