Essay about Donatos Pizza Case Study

681 WordsNov 14, 20123 Pages
1 Map the research design used by Donato’s for new product development. Final Design Final Product specifications completed Final Design Final Product specifications completed Preliminary Testing Product prototypes built, tested and refined Preliminary Testing Product prototypes built, tested and refined Product Screening Product idea evaluated;Need to consider operations, marketing and financial requirements Product Screening Product idea evaluated;Need to consider operations, marketing and financial requirements Idea Development Product idea developed;Sources can be customers,competitoror suppliers Idea Development Product idea developed;Sources can be customers,competitoror suppliers A: Idea development Developing…show more content…
What kind of diet? * Whether the product can be consumed by the participant’s diet? How can it be? * If in the form of pizza, what kind of diet if it is a pizza? What formulations to be used? * 26% of consumers of food are "carb conscious", what food can be called "carb conscious"? * Does require new technology to make it serve targeted? 3 Evaluate the test market Donatos used. What were its advantages and disadvantages? A: After making a prototype and test the product internally by employees, donatos conduct phone surveys to determine what name to be used by donatos for that product. The survey is based on the name of no dough into a choice of respondents. They did the testing at two restaurants in different locations. This Process is carried by the donatos for about 61/2 months, after which donatos apply to the 184 stores will increase sales. Advantages from this research are: 1. The Primary data which is obtained by the research results are more secured because it is done directly on the object case study research. 2. As the donatos conduct the survey’s they will have strong force for use marketing strategies and operations. Disadvantage from this research are: 1. Develop a product and implement it into market takes much long time, starting from product prototype to test in two restaurant outlets. Total test ,research that took place from july 2003 to 2004 January. 2. The cost is more expensive. 3. There is
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