Donna Dubinsky and Apple Computer, Inc.

One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a

This report has been prepared for Professor XXX. This report summarizes the complete review of Donna Dubinsky’s career at Apple Computer as the Director of Distribution and Sales Administration and the proposed distribution system. In addition, Donna Dubinsky’s response and handling of the proposed distribution system will be assessed.

Since 1976 Apple’s innovation has helped the company become a market leader in computer and mobile electronics. Through this time the company has faced a number of challenges either it be an internal power struggles or criticism from the media for certain aspects of their business model. This report covers five different issues that the company is facing or may face in the future.

This paper is a business situation analysis of Apple, Inc. Apple a market leader in the consumer computer industry with products including desktop, laptop, and handheld computers, as well phones, media streaming, and now watches. A multinational company, Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. They specialize in designing, developing, and selling high-end computers, software, and other electronic devices. Because of Apple’s broad product portfolio they compete with many different companies in a range of markets. This analysis will be conducted using historical information, a SWOT analysis, and portions of Porter’s Five Forces Model to understand its business strategies, impact within markets, products and services offered, corporate leadership, and future.

Apple is a technology company that is forever changing. From the iPod to the iTouch/iPhone to the Mac, Apple’s rapid growth as a technology superpower could not have been possible without an intricate information system. The innovation of Apple over the years has seen unprecedented advances in the way we look at technology. This is important to Apple because they have expanded their range of business and revolutionized their product. The problem with this is that not a lot of companies and businesses see Apple as unnecessary

This paper will discuss a company called Apple computers. It will further access the market forces and strategies used by apple.

For decades the digital war between Macintoshes (Macs) and Personal Computers (PCs) has been a never ending struggle to see who ranks the better competition. Because Microsoft has dominated the software field, more and more businesses use PCs rather than Macs. But does that make the PC better than the Mac. Let 's take a trip back in time and review the evolution of a computer company. It 's not IBM or Microsoft. This company is Apple Computers, Incorporated.

Sampson made several decisions, but there were some problems. At first, Sampson made decisions only after two weeks on the job. The efficiency of decisions was questionable, based on her limited experiences and understandings of manufacturing setting and CA’s internal operation. Because the differences across the world, the business groups in 17 countries have autonomy to satisfy the needs of different customers. Currently Sampson required all advertising campaigns should be co-ordinated through New York, which was doubt. It is difficult to evaluate the advertising made by New York experts will achieve customer satisfaction of different countries. However, the centralization is counter to the general decentralized model of CA. CA used the decentralized model was sensible and had paid off handsomely compared with inconsequential economies of scales while national market differences were substantial.CausesThere was a “lack of fit” between process and task. In this case, the process is the communication system. Because the different corporate cultures, the different communication systems influenced Sampson cannot achieve her task. In Cabletronica, using e-mail to communicate is a usual way. In instance, the senior personnel changing as an important decision, was also announced by the chief operating officer through e-mail. However, it is not useful in CA.

As Thompson (2015) has discussed, the world is changing fast and organizations must be flexible in handling changes to be able to thrive well or they may experience dilemmas. In 1997, Apple Company, which almost reached bankruptcy ousted its that time CEO, Gil Amelio, where Steve Jobs replaced him and declared himself interim CEO. Apple that time is experiencing a disruptive change, a change that is radical and immediately happening, in other words unexpected. However, they were able to response to it quickly and prevented the company to hit the very bottom by bringing back Steve Jobs. Jobs had so much idea with him, which the company needed most at that time (Time, 2016).

We chose to research Apple Incorporated, one of the most innovative companies of our generation. It is safe to say that nearly every one in the US and many foreign countries have used or at least heard of Apple products. We will be looking at the macroeconomic variables that impact Apple’s business as well as how the current developments in the industry have impacted Apple’s financials and we will also look at how Apple competes with other firms in the same industry.

In this research paper I will be explaining and describing information I have gathered regarding the corporation Apple. I will use this research in order to show how Apple dominated the tech industry as well as why it continues to progress and develop in today’s market. In my opinion Apple is the greatest technology based company that has ever existed, both in influence as well as success. I feel the evidence I depict will prove this to be the truth.

1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving?

The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be explained that Apple has become larger and more significant than other competitors put together in 1980. Because Apple failed to innovate in 1996, the company almost went bankruptcy but eventually Steve Jobs took Apple from bad situation to the company that can make billions of dollars through promoted itself as a hip alternative to other computer brands. Apple highlighted its computers as the world’s “greenest lineup of notebooks” that were energy efficient and used recyclable materials. The goal was to differentiate the Macintosh amid intense competition in the PC industry (Kim & Yoffie, p.4).

Throughout the Apple’s history, the change strategies employed is the shared power strategies that pursues change by participation in assessing change needs, values, and goals which support for change will naturally emerge. In the corporation, Steve Jobs applies this strategy which he means that this approach brings highly participative. Power is shared as the change agent and others work together to develop consensus to support needed change. "We've got 25,000 people at Apple. About 10,000 of them are in the stores. And my job is to work with sort of the top 100 people, that what I do. That doesn't mean they're all vice presidents. Some of them are

Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among them; the world’s leading brand is Dell. Apple’s major target is to sustain their present strategic position and to take over the market position as a leader. The key stakeholders include Steve Jobs, employees, lenders and the government.