Essay about Don't Touch My Mama

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

This Doritos ad, in particular, has no recorded background. In the past, Doritos would use platforms for their advertisements that would be easy for the public to track, like TV ads or billboards. In the case of this ad, Doritos likely posted it on a website or social media platform, meaning there is no known source where the ad came from. Doritos used the internet as a platform to target a specific audience. In this ad, Doritos targets a millennial audience with the hope of selling more product to this group. Doritos successfully uses rhetorical appeals and strategies in this ad to encourage millennials to purchase the product. Appeals to pathos, logos, and ethos all work together to convince the audience to purchase Doritos during the kairotic moment of millennials attempting to prove themselves to the world.

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

To summarize, the commercial starts with the ringing of a phone, the call is to 911. The woman on the other end is calling for a pizza. The 911 operator is confused and makes the clarification that this is an emergency line. She understands, but continues placing the order. The tone of the operator becomes one of agitation. He continues to ask if she has an emergency, then realizing she has someone in the area who is monitoring her, making her unable to speak up. Once the realization is made he helps her by sending officers to her location, she is not able to stay on the line and she hangs up. Throughout the phone call, there are no faces. The walls are painted with dull colors. There are books strewn across a disheveled rug, a leaky faucet running over a cascade of dirty dishes. Followed by a bed, and a fist-sized hole, the last visuals provided are of a staircase lined with photographs with one single frame missing, and the missing frame on the ground broken. Next, white words affront a black background, “When it’s hard to talk it’s up to us to listen.” Every color in the commercial is obscenely dull, nothing pops. It is on purpose, so the viewer only focuses on the big pictures: the broken picture frame, the hole, and the dirty dishes.

Advertisements are all over the place. Whether they are on the Internet, billboards, or in a magazine, there is no way of escaping them. They all have their target audience who the specifically created the ad for. In this ad, it targets mainly non-smokers and even smokers. The advertisement we are looking at is a woman’s mouth. Her mouth is slightly open and the inside is swallowed by a black hole. Her bright red lipstick grabs your attention. What disgusts you is her teeth. Her teeth have been replaced with vulgar. Cigarette buds. The advertisement utilizes the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a vividsense of disgust and promote awareness.

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

In the video, the speaker uses rhetorical techniques such as logos, and comparisons to convey the viewer against believing deceptive commercials. The speaker in this video uses logos to convey the watcher of the deceptive techniques by finding facts about the commercials that will make them misleading. The speaker starts the video by showing part of a new Chevy truck commercial comparing

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

It is nearly impossible to watch a commercial and not see some form ideology present – there is always some sort of “-ism”! This is simply the world we live in today: ideologies can be found anywhere. One example of this is in a commercial made by Doritos called “Doritos Ultrasound Commercial”, which shows a woman in a hospital bed receiving an ultrasound. In addition, her husband is eating Doritos and notices that the fetus inside of his wife responds to the Doritos as he eats them. This provokes the male to play with the fetus by using the Doritos. In this commercial, sexism is present in more than one way. How exactly does the Doritos Ultrasound Commercial reflect or reinforce sexism, though? The purpose of this essay is to answer that very question.

Many commercials and advertisements from Doritos use the technique of humor. Humor in these advertisements and commercials are often depicted in violent or sexual situations to “lighten the mood.” However, sometimes humor can be perceived the wrong way by audience members and taken as offensive, mostly for female audience members. Fred K. Beard discusses how audiences have long been offended by different themes and images portrayed in advertising, especially women audience members. Some of the most offensive themes that are used in advertising today include sexual practices, racial/religious prejudice, terrorism, and anti-social behavior (1-3). This is why Doritos commercials and advertisements target male audience members; the themes Doritos uses in their advertisements and commercials are often perceived as offensive by women viewers. In a commercial that was aired during the 2010 Super Bowl, a man knocks on someone’s door and is greeted by a woman who happens to be his date for the evening. The woman lets him in and introduces him to her son before she walks off to finish getting ready. As she walks off, the man watches her butt, and once she is out of view, he goes over and sits on the couch where her son is. The man starts trying to befriend the boy and picks up a Doritos chip that happens to be in a bowl sitting on a coffee table. The man is about to take a bite of the chip when all of a sudden the boy slaps the man across the face hard. The boy gets all up in the

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

For this reflective paper, I have chosen to do a fast food commercial that will become explicit as this paper reveals itself. Carl’s Jr. recently came out with a commercial with Ronda Rousey being the face of this particular commercial. Ronda Rousey is a female UFC fighter that has seen great success in her career. The commercial itself is intended to advertise a new breakfast sandwich they have with egg, sausage, and French toast. With advertisements incentives aside, the commercial goes back and forth from seeing Ronda do her job in action, and her holding the sandwich with clear anticipation of eating it. At the very end of the commercial there is a prompt that comes up that says, “With a Sweet Side” to end the commercial. I picked this commercial for this assignment because it is a good example of intersectionality with different cultural identifiers: gender, athlete, fast food, and a bit of sexuality.

What can one say about their mother? One may talk about her positive and negative

At age three I said “I love you mommy.” At age seven I said, “Mom, stop kissing my cheek!” At age fifteen I say, “You’re so annoying – I can’t wait to move out!” At age eighteen, I’ll be saying “I miss home.” At age twenty-seven I’ll be saying “I miss my mom.” At age forty I’ll be saying “I miss you so much; I wish you didn’t have to go.” My mom is the sun to my shine.

Any women can be a mother but it takes someone special to be a mother. Having someone in your life who means so much to you is a blessing. My Mom, Fatima was born on June 4, 1973. Moving to her appearance, I could say that the way she acts says a lot about her personality. She is the kind of person that is interesting to listen. Every time I listen to her, I learn something new. The moment she had me in her life was also a blessing for her. Im her third daughter. She is someone who cheers me up while I’m feeling sad. Without her, I wouldn’t be who I am today. Her smile is the only thing that will make me happy throughout the day. Her guiding hand on my shoulder will remain forever. Ever since her childhood, my mom was taught that