Marketing Case Study: Door-To-Door Sales

Daniel Pink examines how each of us, regardless of our occupation, spends much of our day selling. Although he personally does not work in sales, he claims much of his life is spent “trying to coax others to part with resources” (Pink, 2). With the exception of a few select careers, most all occupations require interaction, negotiation, and compromising with both co-workers and other firms. In my daily life I often use selling in order to complete tasks that I need. I serve as the Vice President of Finance for my sorority. I often need to convince the varying members of my executive council on the best way to utilize our yearly budget. By backing up my ideas with both short term and long term outcomes, I am more easily able to convince the others to back my decisions. Additionally, often as a business major we are in group projects with students we are unfamiliar with. Recently, for an accounting project, we had to choose a company’s financial statements. We were in disagreement of which company would best fit with our proposed changes, I needed to sell my idea that my proposed company would best fit our new changes and enable us to get the best grade possible.

2) Falvey, J. (1990) The care and feeding of new sales people; Sales and Marketing Management

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

Introduction: In this assignment I will be giving information the following point talk about each sales staff must do or be like when working for these different scenarios. Also I have included the sales technique out of four of them: Cold-calling, Face to face, Telemarketing and drop in visits. Also I have included their own personal interpersonal skills of what it takes to be a sales staff to be working for those scenarios, I have also included examples and relevant pictures.

It seems clear from the preceding discussion that, although definitely a factor, personality and physical appearance and abilities alone did not adequately account for Mr. Spencer’s success in his role as a salesperson. It seems his dedication and apparent drive to excel, as witnessed by his willingness to sacrifice family relationships, was perhaps a greater factor. There is also some evidence of a motivational and training element within the Tri-American Corporation, as evidenced by the annual company sales conferences, feeding into the findings by Churchill et al. (1985) that influenceable factors had a greater effect on salesperson performance. Finally, one cannot discount the presence of sheer luck in contributing to Mr. Spencer’s success, especially early on in his first year.

Strengths as a Salesman Dick Spencer has had an interesting career. He began as a salesman at Tri-American Corporation and quickly worked his way up the corporate ladder to management level. He experienced many achievements and also many roadblocks during that time. This case analysis will examine some of the contributing factors to his successes and failures as well as provide recommendations on how he could have been more successful as a manager. Dick Spencer experienced great success very early in his sales career. His outgoing, likable personality could have factored into that success. High levels of openness to experience are associated with curiosity and a willingness to entertain new

I personally had an experience in which a salesperson was trying to induce compliance but he failed to persuade me. He came to me asking me to taste some free food. When I took the food he suddenly show me the products he sell and wants me to buy them. The salesperson tried to use the compliance technique to me but unfortunately he didn’t succeed. In my opinion, the salesperson didn’t have enough experience to persuade people effectively. Outcome that he should use in order to make more customers is by using the liking or friendship influence. (Kenrick, Neuberg, & Cialdini, 2010). The idea of this method is customers more prefer to buy things from people they know and like. The salesperson should have a little talk or asking a simple question as “How was you day” so that me as a customer will like him and say yes to buy his

Although your old life contains many memories you may wish to forget, you must remember the determination and commitment you always brought to your work. Your desire to succeed first manifested itself at a very young age, but unfortunately your environment did not offer you opportunities to use your good qualities in a positive fashion. However, today, in the field of sales, the same determination that allowed you to succeed in the world of crime can also allow you to excel as a salesperson.

All necessary forms will be properly logged in the computer for the data base and for follow-up which will increase efficiency and reduce waste.

America's population is aging, leading to the need for more elder care services. One service most individuals will need at one time or another is legal aid. A person may need assistance with estate planning and administration, guardianship, conservatorship and commitment matters and long term care matters. Attorneys offering elder care services need to ensure individuals needing this type of help know where to turn for assistance and direct mail can be of great help in getting the word out about one's practice.

Strengths as a Salesman Dick Spencer has had an interesting career. He began as a salesman at Tri-American Corporation and quickly worked his way up the corporate ladder to management level. He experienced many achievements and also many roadblocks during that time. This case analysis will examine some of the contributing factors to his successes and failures as well as provide recommendations on how he could have been more successful as a manager. Dick Spencer experienced great success very early in his sales career. His outgoing, likable personality could have factored into that success. High levels of openness to experience are associated with curiosity and a willingness to entertain

Who should control the needs assessment phase of the interview – the salesperson or the prospect? Why? How is control maintained? (Chapter 10)

The description of the four types of personal orientation to others, named as competitors, individualists, cooperators, and equalizers is another way to understand our unique preferences and how we respond to others (Greenberg, 2013). This exercise indicated an individualist disposition with cooperators coming in second. Since the overall concern or motivation for an individualist is the outcomes related to self, the question now is regarding job motivation. How does this relate to the current job choice since this exercise ended in a self-revelation unbeknownst to me? Regardless of ones personal orientation, effective communication has key elements, which

A good salesman would have various strategies to respond to given signs, increasing the probability of a successful sale. Failing to respond to the customer appropriately can almost guarantee the salesperson has failed to make a sale. Goman (2012) posted an article on Forbes titled “Knowing When to Back Off” describing an interaction she was observing between a salesman and a potential client in a bar. In a short paragraph she talks about how the salesman appeared to be doing well verbally, but he was putting the client in an uncomfortable position by sitting too close to him. The client began to inch away very slowly, and the salesman did not notice any of this. The client eventually ended up leaving the bar after excusing himself to make a phone call. The salesman failed to understand the client’s basic need of personal space, which cost him the sale. Had the salesman recognized the non-verbal message being sent by the client, the client may have stayed. So it can be seen that developing this social awareness with emotional intelligence and understanding the needs of the customer become very important for the success of a salesman. The salesman would have to know about how to react to the emotion and message being conveyed with body language and control these emotions in order to lead the dialogue in the direction which hopefully leads to a sale.

The next stage in the personal selling process is approaching the prospect. This means actually having an initial first meeting with the prospect for the first time, face-to-face. (Personal Selling, pg.136) Like most things in life, “Practice Makes Perfect”, and in this particular case, this statement holds true in that the more a sales representative practices and rehearses their sales presentation, the better. Practicing and rehearsing one’s presentation assist sales representatives in