Doritos Goat 4 Sale Essay

Doritos, are they that good? The answer is yes, yes they are. The propaganda techniques used in the commercial are Bandwagon and Emotional Appeal.

Super Bowl 50 brought in 115 million viewers to watch the game, which makes for a great opportunity for businesses to promote their product or service. With there being so many commercials airing during the super bowl each business must make their commercial stand out the most. “Wiener Stampede” is very ingenious as it persuades people that like dogs to use there condiments.

There is information on free stuff you can win; there are images of the new 2004 Got Milk magazine ads and even video clips of the commercials that air on T.V. There is a Got Milk club that people can join as well. One of the commercials had the video clip of a teen boy at the post office sending a package marked fragile. The package travel through the post office and into the truck, it is dropped and kicked and thrown around. The truck then proceeds to the house to deliver it, it goes over bumps and the package is again thrown all over. The truck arrives at the destination and the mail man drops the package. There is a dog outside the house shaking it and biting at it. The same boy opens the door to find his package a complete mess; he opens it and inside is his Chocolate Milk. The ad’s catch was “Shake Things Up”. This T.V. commercial would appeal to all people. It is funny for the comic lover and serious for the parent wanting their kid to drink milk. This ad has numerous emotional appeals, everything from not liking the post office for ruining the package, to loving the post office for shaking up the milk. People look for humor in their life and this ad does that while appealing to one’s logical side of needing to drink milk. Advertising companies have many different ways of selling their product, they even succeed at selling emotions such as fun, and making you think about how logical it really is to drink milk.

The appeal logos, is probably the rhetorical strategy that lacks the most in this commercial. There are only a couple instances in the commercial that I believe Budweiser was trying to use logos to persuade the audience. Throughout the advertisement the producers of the commercial try to create an image of friendship between the horse, dog, and the man (the owner). They also portray the qualities of trustworthiness and pride through the golden retriever. By portraying these qualities through the dog, they furthermore reflect those qualities in the company, Budweiser. Since they used a dog as their spokesperson, they had to get the audience to appeal to the puppy in order to understand the message presented by the company. When the commercial

For this essay I chose to investigate rhetorical means of dog food advertisements. During this investigation I will point out what it is exactly that advertisers are using in order to sell their product. I chose a Blue Bufflo ad, a Pedigree ad, a vintage Ken-L-Ration ad, and another shorter Pedigree ad.

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

In closing we used many more techniques that helped sell our product. Like Alliteration, inclusive language, and evidence. The protein in the sunflower seeds was evidence that it makes the doritos healthier for us to consume. Whenever someone thinks of that that means oh so it's good for me. That mean they are more likely to try it and love that product. These doritos are healthy and have spectacular taste. So what more can you ask for. Please try the Special Addition of Doritos Sunflower Seeds.

The commercial appeals to the audience’s pathos more than anything. Animals, especially dogs, have a way of pulling with human heartstrings. “...they can be used to transfer desired meanings to the products with which they are associated” (Phillips 1). In other words, using animals in advertisements can link advertised products to the feelings that are associated

“Uh oh, guess what day it is?” starts the ad with an enthusiastic camel. We have all come to know and quote this "hump day" GEICO commercial. It's been such a success, there are now other GEICO commercials featureing the camel but punning a different day, such as their most recent ad, "Movie Day." Many people believe this may be one of the most effective commercials on the market today. Even though this ad is highly relevant, humorous and remains memorable, the ad doesn't really associate with the company, at all. Therefore, in my eyes, it lacks credibility and facts that links to the company in a more noticable manner.

Even though the scenes were quick, the viewer could get a sense of all of the feelings happening within the video. Each scene contributes to the boy and his dogs life and the journey that they are taking. One thing that makes this commercial more fascinating is how the scenes could represent a persons life. Life goes so fast and you need to savor all of the memories that you create as a child. The directors choice to show the progression of the boy and dogs life is important because it shows how the dogs loyalty is constant throughout their life. From when they were little to when they grew up, the dog has always come when called, gave all of his love, and made amazing memories to commemorate life. In the first few scenes they both start out very young. They both begin life, new to the world and not as smart as they will become later in life. As they grow they grow and mature together. They experience fun and great days and they also experience hard patches. But, no matter what they always help each other get through it. However, as the boy gets older so does the dog. That is the way life works. But there is one difference. The boy gets stronger and begins to reach his peak in life, whereas the dog gets older and weaker because dogs age faster than

Matthews also makes many sarcastic remarks to the supposed home owners. The commercial even shows a cat with a bag full of money robbing the house. The way Matthews applies comedic satire to the commercial leaves people with a warm, funny feeling that makes them want a fathead, which is the whole point of producing the commercial.

This commercial is not trustworthy because it is not wendy's official youtube channel that posted this on the internet, and that it is a youtube channel that only posts comedy videos so he would get more famous.

When Brian and Spuds were standing outside the bar looking in at his friends. Brian’s friends are sitting at a table laughing hysterically at a joke. The joke involved the three words “Sad Bacon Legs”, Brian didn’t understand but to a lot of people of the audience they would think that three word are hilarious. Another funny part in the commercial was when Spuds gave Brian the fedora to wear to the party, but took it back because it was not working. The country had recently gone through a faze, where fedora’s were in style, but quickly fallen out of style.

If Chris Brown looks fashionable and trendy drinking milk, the consumer will think they would also. Wearing the milk moustache also makes him seem slightly silly and humorous, making him more relatable to the audience. The moustache succeeds in making him more real, and brings him off of a pedestal and onto the level of the audience, making them feel as if they are one step closer to being like Chris. In doing this, it makes the milk, which is the underlying theme, appear more attractive. This ad also gives you a sense that drinking milk will make you happy and energetic. Chris Brown appears in this ad full of life, with a huge smile on his face and him dancing off of the ground. It subconsciously relates Chris Browns image with drinking milk, making you think you will achieve that.

In recent advertisements, Chipotle emulates the Ronald McDonald Campaign, by the appearance of the characters and scenery as something from a children’s book. This sentimental appeal seeks to connect the audience to their childhood, recalling a time in which all was right with the world. Specifically in Chipotle’s “Scarecrow” advertisement, Chipotle associates a children’s character with their product.