Double Media In Social Media

“Contrary to the idea that social media creates a polarizing “filter bubble,” exposing people to only a narrow range of opinions, 70 percent of Millennials say that their social media feeds are comprised of diverse viewpoints evenly mixed between those similar to and different from their own. (American Press Institute, 2015, p. 3)

Among these users of social media are the famous figures many dub as celebrities who have embraced the introduction of social media and utilise the various websites in order to communicate with their fans. This essay will discuss the uses of social media among

They catapulted into the spotlight because of a sex tape (McClain 10)—then went on to star in their own reality show that chronicled their transgressions, conflicts, extravagant vacations, and short-lived marriages (McClain 5) which allowed them to cement their position in television, media, and American culture itself. In her book analyzing the Kardashian empire, Amanda Scheiner McClain describes their ubiquity and what they represent: “The Kardashians are more than just a reality TV show: they are a contemporary cultural touchstone, recognizable throughout the world; connoting warrantless celebrity, voluptuous beauty, and flash-in-the-pan marriage” (McClain 1). In fact, the popularity of their show says more about society than the Kardashian themselves. There is a sense of fascination and perhaps envy prevalent in the Kardashian’s popularity. People watch because in a way they are vicariously living and experiencing a life of luxury through the Kardashians. The Kardashians represent an aspect of American culture that is materialistic, excessive, and superficial. While the show itself warrants discussion on its own, it is family member’s activity on social media that will be discussed throughout this essay. While they are most active on major social media platforms like Twitter, their activity on the photo application Instagram will be the prime example since Kim ranks as its most popular user with over 27 million followers, and other family members like Kendall, Kyle, Khloe, and Rob claiming third, fifth, seventh, and tenth place respectively (McCalin

It is crazy to think of all the social networking sites that people have been utilizing in the last several years to be able to adopt a personality and “show off” their life, or a life that they wish others see them living. “Status Update”, Marwick discusses in his introduction that “to boost social status, young professionals adopt self-consciously constructed personas and market themselves, like brands or celebrities, to an audience or fan base”. With continuous technological innovations that allow individuals to be connected to each other, there seems to be a growing need for people to brand themselves in a way that allows them to be seen in a more positive manner.

The authors concluded that photographs are a great way for athletes to gain fan engagement. However, there are pros and cons associated with this. Posting photos on social media can go along with an athlete’s brand, but if athletes post a socially unacceptable photo then their brand can instantly fall apart. It takes years to build a brand up but only seconds to destroy it. Since social media is the only form of communication for athletes and fans the athletes have to continuously post photos and posts about themselves and their brands to keep their fans engaged. No fan engagement is another way the media can tear athletes apart. Social media is a way that athletes can present themselves to their followers rather than the mass media doing stories about them that can very well be false or

The selfie assemblage is a means of self-expression and representation of oneself. It is one of the ways to communicate and interact with others. Emerging technologies and new platforms are enabling individuals to interact with each other more conveniently. As a result of these emerging technologies, everyone is always connected in one way or the other. These interactions through devices are affecting behaviors and practices of users in a variety of ways. Some ways of communication can affect users’ measure of worth. Therefore individuals’ view of themselves and each other is sometimes dependent on their interactions with social media platforms. This age of emerging technologies and digital media has had many mixed effects on society. In some ways, social media has given users the opportunity to express themselves and discover their identities through interaction with others across various platforms. They have also had an impact on how network identity differs from one platform to another. As well as, increase ways in which individuals are able to promote themselves online.

Everyone in this generation owns a cell phone; they have become an essential part of our lives. We are able to call, text, video chat, email, research, and post on social media all with the push of a button. Instead of travelling across country or writing letters and waiting weeks for a response, we are now able to communicate from virtually everywhere we go. Social media such as Twitter, Snapchat, Facebook, and Instagram allow us to communicate with friends and family and meet new people as well. Although not everything about social media is the greatest, such as excessive posting, privacy issues, and bullying, many good things can come out of it. In one recent instance, a man on Twitter was scrutinizing a woman’s weight in one of her pictures. Celebrity, Zendaya, saw this post and immediately searched for this girl through social media in order to offer her a modelling job for her clothing line. The woman’s dreams came true in that moment and had social media to thank for this opportunity (Miller, 2017). It is amazing to see how developed our communications have gotten through the years. Technology has improved so much that there are now numerous ways to reach out to friends and

I have a social media presence, therefore, I am an informed member of society. I read about the upcoming presidential election, thanks to my friends who clutter my Facebook newsfeed with articles about their preferred candidate. I scroll past graphic photos of scenes in Charlotte, North Carolina on Twitter. The news about Angelina and Brad Pitt’s divorce filled my email inbox to the brim.

Researchers Horton and Wohl proposed the theory of parasocial interaction or intimacy at a distance to explain how television audiences developed perceptions of having a relationship with TV celebrities. This once unidirectional experience has changed with the advent of modern social media. A study by Lueck observed that a single post by Kim Kardashian would elicit hundreds of responses from her fans without any further action by Kim, yet her followers experienced a parasocial connection through Kim’s tweets and photos. According to Hartmann and Goldhoorn, parasocial interaction can be immediate, personal, and reciprocal, but these qualities are illusory and not shared by the celebrity. However, for fans the sense of connection is real and supports their needs for love and belonging.

Nowadays, social media is a big part of the American culture with approximately eighty-one percent of the US population using it(Edison Research). On average, people spend two hours a day on social media meaning the average American spends five years of their life on it. This in part has to do with the variety of platforms which equals more time on them. (Asano) The rise of social media began in the early 2000s with the start of Myspace and continues to grow. Today, we have various platforms including: Twitter, Instagram, Snapchat, Facebook, and YouTube amongst the most popular. These platforms provide a new way for billions of people to connect, communicate , and inform themselves amongst others at any time of day. It’s a new form of interaction where now the most social person sits on their couch, smart phone in hand, all day. People tend to say being online is toxic because of cyber bullying, hackers, and fake news; however, due to the increased access of ties between people and information, social media has begun to influence social and political change in a positive way through its power of communication.

A human brand can be applied to celebrities, who are well-known and in and of themselves considered “brands.” By having a human brand, a person can use this interpersonal relationship between their own “brand”, and for example, the brand of a company, to promote their product etc. successfully, to the benefit of the person and entity. The relationship is mutually beneficial, as celebrity endorsements and sponsorships are prevalent in today’s society through social media. They are able to measure this using “netnography”, specifically using the research through the channels Facebook, Twitter and Youtube, which is the research technique that “explores how social media interactions form the human brand identities among celebrities involving different stakeholders.”

Twitter, Facebook, Instagram- social media sites were created for one sole purpose, the purpose of expression. Expression of one’s emotion, one’s appearance and one’s reality. In an article written by Peggy Orenstein, she writes about a problem we’re facing today; having the ability to post pictures and videos of anything, we are letting technology shape our lives. Constantly holding iPhones in our hands when hanging out with friends have changed our relationships among others. Are we slowly losing the grasp on reality and letting social media shape our appearances and emotions?

14-10-2017: He commented on his travel to Virginia to support a friend who would make a great governor for the commonwealth. He also commented on being sent by the president to give thanks for the support and to elect the new governor of Virginia. He also Praised the governor elect and his support on economy growth, cut taxes, fight foe safe VA and affordable energy and coal.

The effects of mass media and social media have changed the way people have experienced presidential campaigns in many ways. With the development of new technologies through the last hundred years many different ways of experiencing the campaigns have taken place. Newspapers, radio, television, internet and social media websites have changed the ways we all have experienced elections.

More recently than in years past, digital technology and social media have grown to become a part of our everyday lives. The recent rise in those who own smartphones allows this everyday use of digital technology and social networking to be easier than ever before. At any time and any place, we have the ability to “socialize” with nearly anyone—even celebrities who have no idea most of us even exist. The continuous consumption of digital media has altered once personal face-to-face communication to just that, digital. More and more people seem to be living in what Sonia Maasik and Jack Solomon call “The Cloud”. “The Cloud” is a seemingly alternate universe of which communication is altered from personal to digital. This universe has led to debates over whether or not these online communities are real or whether social media is actually social. Various digital media sources also encourage users to create individual identities, of which may or may not actually be real. It seems as though our reliance on digital technology and social media have allowed the determination of certain aspects of our lives. Although social media allows us to connect with nearly anyone at any time, Americans have taken advantage of its use, and their attention has been drawn away from real life interactions to digital ones. The ramifications of such influences reflect the hidden insecurities of Americans and, ironically, emphasize our inclination to boast about ourselves by allowing others to see the