Double Standard Of Masculinity In Gender Role Socialization Essay

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Masculinity is a topic that has been debated in our society extensively, through research as well as in informal settings. Many wonder what it means to be masculine, and if we can really assign a definition to such a subjective term. After all, shouldn't one's own perception be the determinant of what constitutes masculinity? This self-construction would be the ideal in our society, but unfortunately, it represents a false belief. Masculinity has certain characteristics assigned to it by our culture.

In this paper I will explore the many facets of masculinity and demonstrate how certain beliefs pertaining to it are perpetuated in our society. I will also uncover many of the contradictions between society's assigned definition of
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The violence boy's witness on television further legitimates this belief.

Katz explains that advertising imagery equates masculinity with violence. For boys this means aggression is instrumental in that it enables them to establish their masculinity (Katz 1995). Lee Bowker researched the influence advertisements have on youth. He asserts that toy advertisements featuring only boys depict aggressive behavior. Strangely, the aggressive behavior generally results in positive consequences more often than negative. Bowker also looked at commercials with boys that contain references to domination.

The results of all the commercials indicate that 68.6% of the commercials positioned toward boys contain incidents of verbal and physical aggression. There was no crossgender display of aggressive behavior. Interestingly, not one single-sex commercial featuring girls shows any act of aggression (Bowker 1998). This research helps explain that it is not just the reinforcement of close caretakers to the child that legitimate masculinity but society as a whole (using the television as a symbol of society and it's desires).Another example of how this can be reinforced even by women who may or may not be trying to promulgate such a belief is with an experience I had growing up:When I would get a cut or a bruise, I would muster up all the strength I had to not cry. I feared that if I

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