Double The Power

The definition of true beauty continues to evolve as generations pass and new ones emerge. Ulta Beauty, a popular cosmetic store, sells products with the aim to make women feel confident in their skin. Their use of advertisements helps spread the word about new, improved product lines and reach out to potential buyers. Selling makeup is the obvious goal of a cosmetic store, but the kind of consumers they attract and how varies between different franchises. When a company displays their products in one shot instead of in a commercial, the task of conveying the message becomes harder. Ulta Beauty persuades women to purchase their products by pointing out buyers’ insecurities while still appearing to promote empowering feminist values.

The global beauty industry is enjoying huge worldwide success, and advertising campaigns are a key way for major cosmetics brands to build a customer base and reap financial benefits. In the media, women’s bodies are presented as a series of ‘problems’ which need 'fixing' (Ringrow 2012).

The video starts off by Ellen lifting weights and then she starts talking about the product. Ellen said, “A liquid make-up globs up lines and wrinkles to make you look older. But “Simply Ageless floats above lines and makes you look amazing and younger.”

Women are attempting to meet the beauty expectations that society has set; therefore, women result to products and supplements to enhance their beauty. Products and procedures that promote the considerably flawed depiction of beauty include: powerful cosmetics, weight loss technologies, and plastic surgery. From the 2000’s up until today, technologies in all areas of daily life have been introduced and enhanced the way of living. First, makeup is almost perceived as a necessity for women. Specifically, makeup has been formulated to transform your physical appearance entirely.

In conclusion I found that by producing the product I was able to help several consumers with skin blemishing and aging problems. Many consumers continue to live with their skin unhealthy due to high costs of several different products. Now consumers are grateful to make a choice from a product that will have the same quality and effect but at a lower price in the market world.

Clarins Super Restorative product line was developed using a unique combination of organic ingredients to “restore” the skin’s youthful appearance throughout the aging process. The promotional campaign for Clarins Restorative skin care products will include all aspects of the promotional mix through advertising, public relations, sales promotion, personal selling, and social media.

In order to be happy you have to be sexy. This message is repeated time and time again in the modern media. They may not say it directly, but is often the underlying message. When marketing a product, having sexual appeal is a route often taken by big corporations. Most advertisements show how a product will make them beautiful or promise to attract good looking people into their life to make them happy. The cosmetics company Two Faced recently made a commercial for its new product called “Better Than Sex Mascara” and it’s no exception to this marketing algorithm. The theme of sex appeal is apparent throughout the advertisement and how it improves the quality of life.

In 2010 Dr. Cynthia Bailey wrote “Adding the right procedure to a great foundation of anti-aging skin care products is almost like magic; it’s the muscle needed to get you over the wall to healthier, more beautiful skin…… fast.” This statement underscores the fact that an effective anti-aging regimen consist of both product and procedure. Dr. Bailey expressed that products are meant to be the foundation while the procedure is meant to be that extra bit of magic, the icing on the cake, if you will.

Sometimes the media might show middle aged people as having a mid-life crisis or otherwise not being able to cope with getting older. There are many people that go through this, but there are also people that are fine with it and eating right and exercising will usually help slow the aging process. Middle aged adults also are usually mentally tough and aware that they are getting older but will try and remain youthful. The media takes advantage of this by marketing products designed to “reverse” the aging process. Examples of this include anti-wrinkle cream or hair dye which is used to

As the body begins to age, some changes will be more obvious than others. Skin loses its elasticity and wrinkles and sagging become visible. Hair will lose its lustre and begin to thin out in men. These changes might make women, especially, lose confidence because society puts such an emphasis on females’ physical appearance. There are many products available such hair dyes, make up and medical procedures for the reversal of wrinkles and sagging skin. In recent year men as well as women use products to help delay signs of aging. The fact that the beauty industry is a thriving business, shows how insecure people are about the physical appearance of age.

For baby boomer generation which is experiencing life changes brought by aging, they have shown increasing interests in cosmetics and toiletries, not only to enhance their appearance but also for other reasons. A simple example is that they use foundation with treatment ingredients to protect their skin against harmful UV rays, and to help a variety of skin problems.

To strengthen the value proposition of Plenitude daily cleanser and moisturizer, the company can create promotional campaign for those particular products. For TV advertising, they can show three women from different generation, 20s, 30/40s, and 50s who enjoy their life for having great skin. They are laughing together, spending time together, and sharing the secret of beautiful skin together, because they use L'Oreal Plenitude. At the end of that TV ad, the company can emphasize the product message "L'Oreal Plenitude…Perfect Skin for Every Woman." For print ad, the

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

But, that is why they are promoting a product line that isn’t about anti-aging, but pro-aging, which is about natural beauty and as you age older, you are still beautiful.

The cerise lip, seductress model may not be the iconic 80’ pop star but her profound similarity and sultriness is quite impressive. Therefore, she was a congruous choice for the advertising executives to use in the plot of expanding their brand into the leader in the beauty industry; as well as increase their revenues. Therefore, their