Douglasian Cultural Model in Indian Context

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Introduction Today’s world is being dominated by daily innovations in technology and increasing globalization which helps organizations to spread and to operate globally in a successful way. Every organisation operating at a global level is trying to improve their financial profits. The success of such organizations greatly depends on their workforce and their decision-making capabilities. Many times the ethicality of such decisions have been questioned because of the profit driven strategies of these organizations. As Nobel Prize winner economist Milton Friedman quotes, “An executive’s responsibility generally will be to make as much money as possible while conforming to their basic
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Also the article studies the ethical practices of different types of companies and business entities to understand the business ethics beyond large private corporations with respect to all the four solidarities of CT. The article debates about the dynamicity of ethical decision-making by citing the examples of all the solidarities existing in different Indian corporations. Also it talks over about the historical and philosophical background for the adoption of different ethical strategies by different corporations.

Weaknesses The article explains the process of ethical decision-making in business from a ‘Douglasian Cultural Theory’ perspective only. The article does not identify many other factors beyond culture that may account for differences in work behaviour across nations. Scholars like Parboteeah and Cullen (2003) have suggested the need to include noncultural factors to isolate the influence of culture on ethical behaviour. Also many scholars have talked about the other personal characteristics like education, age, gender and religion that affect the ethical decision-making but they have not put any light on this part in the article. According to Kracher, Chatterjee and Lundquist, education plays an important and positive role in one’s ethical decision-making. Also Singhapakdi et al.: JBE (1996) talk about the relationship between ethical sensitivity and age being significantly positive. Ameen, et al., (1996) suggests that ethical

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